Linda Rutherford

Vice President, Chief Communications Officer

Linda Rutherford

Leadership is… "Lighting the path and cheering on the talent you surround yourself with as they sprint down it."

TITLE: Vice President, Chief Communications Officer

JOB DESCRIPTION: Guiding the efforts of Media Relations, Employee Communications, Emergency Response and Business Continuity, Strategic Public Relations, Social Business, Charitable Giving and Community Relations, Visual Communication, Employee Engagement & Travel, and Community Affairs and Grassroots.

EXPERIENCE: Previously was Vice President Communication & Outreach. Before Southwest Airlines, Linda was a reporter for the Dallas Times Herald newspaper and has an extensive newspaper and magazine reporting background.


EDUCATION: Bachelor's degree in journalism, Texas Tech University.

FAMILY: Husband, Michael, and two children, Matthew and Allison.

FIRST PAYING JOB: A roller-skating carhop at Sonic Drive-In.

PROUDEST MOMENT: Graduating from college against all odds!

BEST ADVICE EVER RECEIVED: My mother told me I could be anything I wanted to be if I believed in myself, never gave up, and gave 110 percent to everything.

BEST ADVICE EVER GIVEN: "Always do the right thing, even if it's the unpopular decision, so you can go to bed each night with a pure heart."

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Phone 214-792-4847, Opt. 1


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