Craig Maccubbin

Vice President and Chief Technology Officer

Craig Maccubbin

Leadership is... formulating the vision of a possible future, clearly articulating all of the qualities and benefits of that future, and inspiring and motivating others to work together to turn that future into reality (all the while, having FUN and growing closer as a Team).

Title: Vice President and Chief Technology Officer

JOB DESCRIPTION: Responsible for the Technology Operations for the airline, which includes all Infrastructure and Services, Mobile Platform, and Quality Assurance (Testing) functions.

EXPERIENCE: Prior to joining Southwest, Craig served in various executive positions in the IT sector across a broad range of industries, including aviation. Craig most recently served as Vice President and CIO of Spirit Airlines, where he was responsible for all information technology and systems. As Vice President and CTO of Zeta Interactive, a major digital marketing agency, he led product development, infrastructure, professional services, and customer support and delivery for several Fortune 500 customers, including US Airways, Mattel, JP Morgan Chase, Sony, Time Inc., and Warner Music Group. Craig was Vice President and CTO at, where he led a global delivery team for the largest destination travel portal in the world. He also served as Senior Vice President and CTO at Blockbuster during its heyday, leading the charge for New Media and online initiatives. Craig was also Vice President and CTO for Black Entertainment Television where he successfully led the design and delivery of the world's largest African American vertical portal. As well, he established a large consulting practice that was focused on enterprise systems development for clients across a broad range of industries, such as Nationwide Insurance, Verizon, Sprint, Mercedes-Benz and the U.S. Department of Education.

EDUCATION: Psychology major at Virginia Tech


FAMILY: Craig is married to Janet, and they have two daughters, Sydney and Summer.

FIRST PAYING JOB: General building construction worker, building apartments and condos in Norfolk, VA. I literally dug footers with a shovel all day long for weeks on end.

PROUDEST MOMENT: Three-way tie between the day I married my wife, Janet, and the days that each of my daughters were born. Everything else seems secondary to those amazing moments.

BEST ADVICE EVER RECEIVED: From my Dad: "You can do anything that you set your mind to. It is only a matter of 'will you do the work?' "I heard that nearly every day growing up.

BEST ADVICE EVER GIVEN: Do what you love, because what the world desperately needs is more People who are doing what they love to do.

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