January 27, 2014

Southwest announces new service between Kansas City International Airport and Ronald Reagan Washington National Airport beginning Saturday, Feb. 1, 2014. The U.S. Department of Transportation granted Southwest Airlines authority to serve the new route in response to Southwest's petition, which was actively supported by Kansas City Mayor Sly James and Kansas City Director of Aviation Mark VanLoh, A.A.E.

January 30, 2014

Southwest is notified of its winning bid in an auction for 54 slots–allowing 27 additional daily flights–that will bring more competition to Reagan National Airport, three miles from downtown Washington, D.C. If approved by the Department of Justice, the additional slots will translate to an increase in Southwest's service at Reagan National from 17 daily departures to 44 daily departures.

January 30, 2014

Southwest's Board of Directors declared a quarterly dividend of $.04 per share to Shareholders of record at the close of business on March 6, 2014 on all shares then issued and outstanding. The 150th consecutive dividend will be paid on March 27, 2014.

February 03, 2014

Southwest announces they will offer new nonstop service to domestic destinations from Dallas Love Field following the repeal of flight restrictions imposed in 1979 limiting the reach of Dallas' most convenient airport. Southwest will begin serving five new nonstop destinations on Oct. 13, followed by ten additional new nonstop destinations on Nov. 2. The addition of these 15 new nonstop destinations will bring Southwest to a total of 31 nonstop destinations from Love Field.

February 06, 2014

Southwest announces that 73 nonprofit hospitals and medical organizations from across the nation have been selected for the Southwest Airlines 2014 Medical Transportation Grant Program, with the total impact touching 99 facilities. Through the program, participating nonprofit hospitals and medical programs can provide complimentary, roundtrip airline tickets to families who are facing serious illness and need to travel for specialized medical care. Being able to fly for free to receive the best medical treatment available eases the financial burden on families, giving those who are already facing so much one less thing to worry about. In 2014, Southwest will provide more than $2.8 million in free transportation to caregivers and patients seeking medical treatment.

February 13, 2014

Southwest kicks off its 2014 Adopt-A-Pilot (AAP) program by celebrating aviation careers in a whole new way at Discovery World in Milwaukee. Through a relationship with Discovery World, Southwest AAP Pilots will address dozens of Milwaukee Public Schools students on Thursday, Feb.13th about careers in aviation and the math and science that go into every flight. The students also will take part in Discovery World aviation curriculum and have an opportunity to experience the Discovery World flight simulator. Through the unique AAP volunteer program, Southwest Airlines and AirTran Pilots across the country donate their time from February through May to educate students via fun aviation-themed activities relating to their core subjects.

February 14, 2014

Southwest is celebrating LUV Day with the gift of travel! The carrier spread the LUV with dozens of Customers across the system by surprising them with $500 in southwestgiftcards. And as the official LUV Airline, Southwest is making Valentine's Day dreams a reality for its LUVing Customers nationwide!

February 27, 2014

Southwest Airlines today was named to FORTUNE's 2014 list of World's Most Admired Companies for the 20th consecutive year. Southwest was ranked as the 9th Most Admired Company and is the only commercial airline to make the Top Ten.

March 14, 2014

Southwest Airlines and the carrier's Flight Simulation Technicians, represented by the International Brotherhood of Teamsters Local Union No. 19, agree to a new two-year Contract. The Contract, ratified during the previous week, provides opportunities for bonuses tied to Company and Flight Simulation Technicians' performance, as well as other mutually beneficial enhancements.

March 18, 2014

Southwest Airlines and the Transport Workers Union (TWU) 550, representing the carrier's 250 Flight Dispatchers, agree to amend their collective bargaining agreement, extending their current agreement through November 2015. The contract was previously amendable in November 2014. The Contract, ratified the previous week, provides opportunities for continued bonuses that are tied to the performance of the Flight Dispatchers and the Company.

March 20, 2014

Southwest Airlines Cargo has once again become the only U.S.-based airline to earn the highly coveted Diamond Award in the "up to 299,999 tonnes" category in Air Cargo World's tenth annual Air Cargo Excellence Survey. Southwest Cargo earned high marks for its great Customer Service, Performance, Value, and use of Information Technology.

March 24, 2014

Southwest Airlines announces that it is more than doubling its flights at Ronald Reagan Washington National Airport (DCA) with seven new nonstop routes and additional connecting itineraries beginning this summer. By the end of 2014, Southwest will offer 44 daily departures to 14 destinations from Reagan National Airport. The new service, made possible by a recent divestiture of take-off and landing slots, and begins with special introductory pricing as low as $84 for travel every day except Fridays and Sundays.

March 25, 2014

Southwest Airlines is flying fuel efficient and environmentally friendly Required Navigational Performance (RNP) approaches at Denver International Airport (DIA). RNP approaches can reduce flying by 3-5 miles during a visual approach and up to 20 miles during an instrument approach each time they are flown at DIA. These flights follow highly predictable paths and allow descents at idle power from high altitude cruise, which is the quietest and most fuel efficient way for an aircraft to arrive. Working closely with local and regional FAA and DIA officials, major contributions have been made to the development of those procedures as part of an ongoing major redesign of the airspace at DIA.

March 31, 2014

Southwest Airlines calls on its Customers in the greater Kansas City area to join an online petition that asks the U.S. Department of Transportation to grant Southwest the permanent authority to continue operating the only daily, low-fare, large-jet nonstop service between Kansas City International Airport (KCI) and Ronald Reagan Washington National Airport (DCA). Without Southwest's daily nonstop service between the Nation's Capital and the "Paris of the Plains," Kansas City area travelers would be left with three regional jet flights (with an average capacity of 63 seats per flight) offered by US Airways.

April 03, 2014

Southwest Airlines announces a multi-year commitment to Placemaking – a movement that reimagines public spaces as the heart of every community. Through the Southwest Airlines Heart of the Community program, the airline will revitalize and activate public spaces in the hearts of American cities in partnership with the pioneering nonprofit organization behind Placemaking, Project for Public Spaces (PPS).

April 8, 2014

Southwest Airlines, in conjunction with the Hispanic Association of Colleges and Universities, announces they are accepting applications for their annual "Lanzate!/ Take Off!" education travel award program. The program is geared toward Hispanic college students with economic need who travel away from home to pursue higher education.

April 9, 2014

Southwest Airlines operates its first revenue flight utilizing a Boeing 737-800 equipped with Aviation Partner's Boeing Split Scimitar Winglets. By upgrading the 737-800s with Split Scimitar Winglets, annual fuel savings are estimated to increase from approximately 3.5 percent per aircraft from Blended Winglets to approximately 5 to 5.5 per aircraft annually.

April 14, 2014

Southwest Airlines announces it will contribute $228 million- the largest total dollar amount ever allocated- directly to Employees through its ProfitSharing Plan this year. Southwest was the first in the industry to offer a ProfitSharing Plan, and this is the company's 40^th consecutive ProfitSharing payment. Southwest Employees currently own more than four percent of the Company's outstanding shares.

April 15, 2014

Southwest Airlines Cargo is named the Airforwarders Association's "Domestic Carrier of the Year" for the fifth year in a row. It also earned the Express Delivery & Logistics Association's (XLA) "Domestic Airline of the Year." This is the 14^th year in a row Southwest has won the award.

April 28, 2014

May 1, 2014

Southwest Airlines proudly shows its commitment to the Asian Pacific American (APA) community through its celebration of Asian Pacific American Heritage Month in May. The Company is hosting an array of activities throughout the month of May and will continue celebrating Asian Pacific American Heritage all year long.

May 2, 2014

Southwest Airlines' frequent flyer program, Rapid Rewards, wins awards for Best Customer Service and Best Loyalty Credit Card for the Rapid Rewards Chase Premier Cart for the second year in a row.

May 5, 2014

Southwest Airlines and Amadeus IT Group announce they have entered into a joint contract for Amadeus' Altéa reservations solution that will support the carrier's domestic service. Amadeus' Altéa reservations solution currently supports the Company's international service, and Southwest has long indicated a desire to operate just one reservation system, operating multiple systems following the acquisition of AirTran and the launch of international service on Southwest.

May 14, 2014

Southwest Airlines announces the Board of Directors increased the Company's quarterly dividend by 50 percent and authorized a new $1 billion share repurchase program.

May 19, 2014

Southwest Airlines extends its bookable flight schedules through Jan. 4, 2015, and published dozens of new nonstop markets for Customers flying the carrier from Dallas Love Field and Ronald Reagan Washington National Airport. The schedule also includes new Southwest Airlines service to an additional Caribbean destination—Punta Cana, Dominican Republic—as well as to North America's largest metropolitan area, Mexico City.

May 19, 2014

Southwest Airlines unveils its newest Southwest Porch in conjunction with a partnership with Klyde Warren Park. Southwest Airlines created a fun, branded location in front of the Relish food window on the corner of Olive and the westbound side of Woodall Rogers.

May 22, 2014

Southwest Airlines announces Captain Craig Drew has been named Vice President Flight Operations. In his new role, Drew will be responsible for the airline's flight operations functions, which include 10 Pilot Bases nationwide, Crew scheduling, and the Flight Training Center.

May 28, 2014

Southwest Airlines announces mobile boarding passes are available for customers traveling throughout the United States. Today's announcement marks the completion of the domestic rollout of the technology that will make getting through the airport quicker and greener. With the airline's mobile boarding passes, Customers can use their smartphones or other electronic devices to get through security checkpoints and to board their aircraft.

June 6, 2014

Southwest Airlines proudly shows its dedication to the LGBT community through its recognition of Gay Pride Month in June and its support of LGBT-focused community partnerships throughout the year.

June 17, 2014

Southwest Airlines releases its fifth annual award-winning integrated report to highlight how the carrier is working to achieve its vision to become the World's Most Loved, Most Flown, and Most Profitable airline. The 2013 Southwest Airlines One Report uses a triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the Planet.

June 24, 2014

Block Nation Fans from across the country have a chance to win a once-in-a-lifetime trip to fly on the official Southwest Airlines New Kids On The Block (NKOTB) Party Plane from Chicago-Midway to Las Vegas.

June 30, 2014

Jack Smith is being promoted from Southwest Airlines' Vice President of Ground Operations to Senior Vice President of Operations.

Steve Goldberg is being promoted from Managing Director of Ground Operations to Vice President of Ground Operations.

Jim Sokol, the Company's longtime Vice President of Maintenance Operations, announces his decision to retire. This will be effective Sept. 15, 2014.

Landon Nitschke will step into the Vice President of Maintenance Operations role opening as a result of Sokol's retirement. Landon currently serves as Senior Director of Maintenance.

July 1, 2014

The Employees of Southwest Airlines launch an international future for America's largest domestic airline by inaugurating service to three Caribbean destinations from three of its US gateway cities. Southwest Airlines' first international departure, Flight 2804 from Baltimore/Washington to Oranjestad, Aruba

July 14, 2014

Starting today, Customers can enjoy SHARK WEEK content onboard Southwest Airlines' WiFi-equipped aircraft via Southwest's exclusive SHARK WEEK channel. Customers will have the opportunity to view a never-before-seen special, Jaws Strikes Back, prior to its television debut.

July 15, 2014

Southwest Airlines announces the launch of LUV Seat: Repurpose with Purpose, a global sustainability initiative to upcycle 43 acres of used leather seat coverings into new products that will benefit communities by providing access to employment, skills training and livelihoods.

July 22, 2014

Dallas, Southwest Airlines, and Turner Broadcasting System, Inc. announces addition of Cartoon Network to the carrier's inflight entertainment portal, which streams free live television programming to passengers' WiFi- equipped personal electronic devices at all phases of flight, compliments of DISH.

July 22, 2014

Southwest Airlines proudly shows its dedication to education and the arts through it ongoing support of the Congressional Art Competition, an annual, nationwide visual art competition hosted by the Congressional Institute.

July 24, 2014

Southwest Airlines announces it will recognize Southwest and AirTran Employees with a one-time cash award of $200 each as a thank you for all their hard work related to the Company achieving a 17.1 percent pre-tax return on invested capital, excluding special items (ROIC), for the 12 months ended June 30, 2014.

July 30, 2014

Southwest Airlines' Board of Directors declared a quarterly dividend of $.06 per share to Shareholders of record at the close of business on August 21, 2014 on all shares then issued and outstanding. The 152nd consecutive dividend will be paid on September 12, 2014.

July 31, 2014

Southwest and SeaWorld have mutually decided not to renew their partnership when the contract expires at the end of the year. Our promotional marketing relationship began in 1988 and was one of the first of its kind – focused on co-marketing opportunities between Southwest passengers and SeaWorld visitors.

August 4, 2014

Southwest Airlines adds new flights for Customers' travel through early March 2015, bringing two additional destinations to the carrier's complement of Cities with new nonstop service to and from Dallas Love Field. Flights between the heart of Dallas and both San Francisco International Airport and Oakland International Airport begin Jan. 6, 2015.

August 5, 2014

Southwest Airlines' frequent flyer program, Rapid Rewards, has been named one of the top airline rewards programs in U.S. News & World Report's 2014 rankings of the Best Airline Rewards Programs. This is Southwest's second consecutive award from U.S. News & World Report.

August 6, 2014

Southwest Airlines invites nonprofit hospitals and medical transportation organizations to apply for the 2015 Medical Transportation Grant Program. The program is designed to ease the financial burden on families confronting serious medical problems that require travel for treatment. Southwest donates roundtrip airline tickets to nonprofit hospitals and medical organizations in the program, and empowers the organizations to distribute the tickets to patients as they see best based on individuals' needs.

August 10, 2014

Southwest Airlines launched initial service to Mexico with inaugural flights over the weekend that bring new flight options offering the value and legendary Customer Service delivered by the Employees of Southwest, the United States' largest carrier in terms of domestic passengers boarded1. The nonstop routes previously served by wholly owned subsidiary AirTran Airways now operate daily between Orange County/Santa Ana and San Jose del Cabo/Los Cabos, Mexico, and between Cancun and both Atlanta and Baltimore/Washington.

August 16, 2014

Southwest Airlines launched international service for Milwaukee's largest airline by inaugurating service to Cancun, Mexico from General Mitchell International Airport. Flight 1012 departed Milwaukee on time at 8:50 a.m. CDT and was expected to arrive ontime just after 12:30 p.m. CDT. In nearly five years, the carrier has grown into Mitchell International's largest carrier, carrying nearly half of all passengers at the airport.

August 18, 2014

More than 140 Southwest Airlines Customers are heading to The Magnificent Mile® in Chicago with spending money after fashion models put on a show on their flight at 35,000 feet. The "Runway in the Sky" kicks off a renewed partnership between Southwest Airlines and The Magnificent Mile Association. In addition to being longtime partners, Southwest Airlines is now the Official Airline of the Magnificent Mile, and it's celebrating with a truly unique experience--turning Flight 904 from New York (LaGuardia) to Chicago (Midway) into a fashion show in the air.

August 20, 2014

Southwest Airlines Cargo celebrates winning the Quest for Quality Award, awarded by Logistics Management Magazine, for 18 consecutive years. The award is the most extensive in the logistics industry, which evaluates transportation service providers based on ontime performance, value, information technology, Customer Service, equipment, and operations.

August 27, 2014

Southwest Airlines unveils a Listening Center devoted to engaging with Employees and Customers in real time. Located at Southwest Airlines Headquarters in Dallas, the Listening Center is the first of its kind in the domestic airline industry. It serves as the airline's nerve center, integrating traditional media, social media, and operational data to allow various functions to move quickly and efficiently from insight to action.

September 8, 2014

Southwest Airlines introduces a modern new look to its iconic brand today at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart, airport experience, and logo. The new look puts the airline's Heart on display, showcasing the strength of the nearly 46,000 Employees Companywide—whose dedication can be felt by every Customer each time Southwest Airlines connects them to what's important in their life.

September 12, 2014

Southwest Airlines announces it has filed an application with the U.S. Department of Transportation to add its first destination in Central America with daily roundtrip service between Baltimore/Washington Thurgood Marshall International Airport (BWI) and Juan Santamaria International Airport (SJO) in San Jose, Costa Rica, beginning March 7, 2015.

September 16, 2014

Southwest Airlines announces the promotion of Joe Migis to Vice President Technology of Product Solutions, where he will oversee a Team of about 1,000 and lead overall product development efforts in support of the airline. Migis will report to Senior Vice President and Chief Information Officer Randy Sloan, and he will assume this new role immediately.

September 16, 2014

Southwest Airlines helps kick-off construction of the $508-million Terminal 1 Modernization Program at Los Angeles International Airport (LAX) today with a groundbreaking ceremony.

September 17, 2014

Southwest Airlines kicks off the next season of "Live In The Vineyard" by offering Customers nationwide the opportunity to enter for a chance to win a "Live In The Vineyard" all-access VIP package. The festival includes performances by some of today's top recording artists, including Train, Ingrid Michaelson, Mat Kearney, Meghan Trainor, Echosmith, Blue October, and many more.

September 17, 2014

Southwest Airlines recognizes Hispanic heritage and culture this month as a part of Hispanic Heritage Month. Southwest partners with the Latino community to show its passion for diversity and inclusion; to highlight those efforts, the Company proudly sponsors events throughout the year geared toward the Hispanic community.

September 24, 2014

Southwest Airlines signs an agreement with Red Rock Biofuels LLC (RRB) to purchase low carbon renewable jet fuel, made using forest residues that will help reduce the risk of destructive wildfires in the Western United States. The airline's agreement with RRB covers the purchase of approximately three million gallons per year. The blended product will be used at Southwest's Bay Area operations with first delivery expected in 2016.

September 25, 2014

In celebration of the Grand Ole Opry's Birthday and Country Music Month, the Opry and Southwest Airlines are returning to the heart of New York City for a second annual series of free acoustic performances at the Southwest Porch at Bryant Park. Nashville's New Music in New York is set to feature some of country music's top new acts including The Swon Brothers (Sept. 29), Dustin Lynch (Oct. 1), and Kristian Bush of Sugarland (Oct. 2). As part of the Nashville-to-New York experience, the artists will travel to New York's LaGuardia Airport on Southwest with the Opry's signature microphone stand in tow, and a replica of the famed circle of wood from center stage at the Opry House, to perform in the heart of Manhattan at Bryant Park.

October 10, 2014

Southwest Airlines publishes an initial flight schedule for new, daily nonstop service between Baltimore/Washington Thurgood Marshall International Airport and Juan Santa Maria International Airport in San Jose, Costa Rica, facilitating connecting service between 17 additional cities in the U.S. and the carrier's first destination in Central America, subject the approval of the government of Costa Rica.

October 13, 2014

Southwest Airlines is giving away 1,000 free flights to celebrate its new-found freedom from its home airport, Dallas Love Field. The carrier is celebrating the repeal of the law known as the "Wright Amendment" which was imposed in 1979, limiting the reach of Dallas' convenient airport. Starting today, the airline begins offering new nonstop flights from Love Field to the first of 17 destinations. Flight 1013 to Denver is the first post-Wright flight to depart Love Field.

October 15, 2014

Southwest Airlines, in partnership with the Hispanic Association of Colleges and Universities (HACU), awards 90 students with complimentary roundtrip airfare as part of the Lanzate!/Take Off! travel award program.

October 22, 2014

Southwest Airlines and the International Association of Machinists and Aerospace Workers (IAM), representing the carrier's approximately 6,000 Customer Service Agents and Customer Support and Services Representatives, announces that the two parties have reached a tentative agreement. The tentative agreement is for a new four year contract and requires Membership ratification.

October 30, 2014

Southwest Airlines announces the distribution of products made in Kenya and the U.S. as part of its global upcycling initiative LUV Seat: Repurpose with Purpose. The distribution in Kenya completes the second phase of the multi-year environmental program, which will upcycle approximately 80,000 former airline seat coverings into new leather products to provide valuable training and jobs in several communities in addition to keeping these materials out of a landfill.

November 2, 2014

Southwest Airlines reaches a milestone in the final stage of its integration of wholly owned subsidiary AirTran Airways by launching Southwest-branded flights to Punta Cana, Dominican Republic, and Mexico City. All international flights between seven destinations outside the United States and the carrier's nine U.S. gateway cities are now flown by Southwest.

November 3, 2014

Southwest Airlines gives Customers a new reason to pack their headphones! Beginning today, Beats Music is providing a uniquely curated music experience onboard Southwest Airlines WiFi-enabled aircraft.

November 4, 2014

For the fifth straight year, Southwest Airlines is devoting November to honoring our service men and women by designating it as "Military Heroes Month." Southwest will host an array of programs with nonprofit organizations during the month, while also sharing weekly military-themed stories on their Company blog, NUTS About Southwest.

November 10, 2014

Southwest Airlines files its application with the U.S. Department of Transportation to provide daily, nonstop service between John Wayne Airport, Orange County (SNA) and Lic. Gustavo Diaz Ordaz International Airport (PVR) in Puerto Vallarta, Mexico, beginning June 7, 2015, subject to approvals from relevant governmental agencies.

November 11, 2014

Southwest Airlines announces today that it has been recognized as one of the Top 100 Military Friendly Employers® by Victory Media, publisher of G.I. Jobs and Military Spouse. The airline placed 33rd on the list, up from its previous rankings. This marks the sixth consecutive year for Southwest to receive this honor. Criteria for recognition includes the strength of company military recruiting efforts, the percentage of new hires with prior military service, retention programs, and company policies on National Guard and Reserve service.

November 12, 2014

The City of Houston, Southwest Airlines and the Project for Public Spaces announces an effort that will lead to a new vibrant place in downtown Houston and reimagine the Central Library Plaza located between the Central Library and the Julia Ideson Building across the street from City Hall. A Heart of the Community grant from Southwest Airlines is the catalyst that will allow the Houston Public Library to implement its plan to redesign the space, turning it into a welcoming and vibrant extension of the buildings flanking the Plaza. The concept of Placemaking will be at the center of the revitalization effort to turn the now underutilized space into an energetic hub which will spark social, economic, environmental and cultural benefits throughout the central business district.

November 20, 2014

Southwest Airlines'  Board of Directors declared a quarterly dividend of $.06 per share to Shareholders of record at the close of business on December 11, 2014 on all shares then issued and outstanding. The 153rd consecutive dividend will be paid on January 2, 2015.

November 20, 2014

The Southwest Airlines Pilots Association (SWAPA) today filed for mediation with the National Mediation Board (NMB), the federal agency that oversees contract negotiations for the airline industry. Babbitt said that the company indicated its willingness to file jointly for mediation, which would have allowed the parties to seek Expedited Mediation from the NMB, a process that would likely lead to an agreement quicker than traditional mediation, but SWAPA declined that offer.

November 25, 2014

Southwest Airlines and the Downtown Denver Partnership are excited to announce the Southwest Rink at Skyline Park is open for Mile High Residents to take to the ice. City of Denver Mayor Michael B. Hancock, along with City Councilman Albus Brooks, City Councilwoman Judy Montero, Downtown Denver Partnership CEO & President Tami Door, Volunteers of America Director of Community Affairs Jim White, and Southwest Airlines Denver Station Leader Danielle Reidder, welcomed children from the Sun Valley Youth Center to the Southwest Rink today to be among the first to take a spin on the freshly-frozen ice.

December 2, 2014

Southwest Airlines announces a $25,000 donation to 10 nonprofit organizations in honor of #GivingTuesday, a global holiday dedicated to giving back.

December 3, 2014

Southwest Airlines announces today that its Customer Service Agents (CSAs)and Customer Representatives(CRs), represented by the International Association of Machinists and Aerospace Workers (IAM), have voted in favor of a new four-year Contract. The agreement includes pay increases, as well as bonus opportunities that are tied to Company and Employee performance.

December 8, 2014

Southwest Airlines is recognized as one of America's most community-minded companies in The Civic 50, an annual initiative that identifies and recognizes companies for their commitment to improve the quality of life in the communities where they do business. Points of Light, the largest organization in the world dedicated to volunteer service, conducted the survey in partnership with Bloomberg LP.

December 10, 2014

Southwest Airlines announces that it was named as One of the Best Places to Work in 2015 by Glassdoor, a career community that provides reviews of companies from current and previous employees. The airline placed 15th on the list, is the only airline to be recognized, and is the top-ranked Company within the travel industry to receive this award. This is the sixth consecutive year that Southwest Employee reviews have earned the carrier this distinction. Winners were chosen based entirely on company reviews submitted by Employees.

December 11, 2014

Southwest Airlines files applications with the U.S. Department of Transportation requesting approval to serve six destinations in Latin America with new, daily, nonstop service from William P. Hobby Airport in Houston. After receiving U.S. government approval of the new service, Southwest will begin selling these flights at Southwest.com, offering Customers nonstop options between Houston (Hobby) and four destinations in Mexico—Cancun, Mexico City, Puerto Vallarta, and San Jose del Cabo/Los Cabos—as well as flights to San Jose, Costa Rica, and Belize City, Belize. Service to Philip S. W. Goldson International Airport in Belize City, Belize, adds a second destination in Central America, a seventh country, and the 96th city on the Southwest route map.

December 15, 2014

The University of Chicago's Arts + Public Life Initiative and its Office of Civic Engagement receive a grant from Southwest Airlines to reimagine a vacant lot in Chicago's Washington Park neighborhood and transform it into an active community gathering place.

December 17, 2014

Southwest extends its flight schedule for travel through Aug. 7, 2015, adding new, nonstop service in cities across the United States. Southwest Leaders and Employees gathered at events across the country to tout the new nonstop flights which take off starting in June. 

December 19, 2014

Air Transport World declares Southwest Airlines the 2015 Airline of the Year. In selecting Southwest as Airline of the Year, ATW editors cited Southwest's extraordinary and consistent standards of service, financial performance, safety, and environmental and corporate responsibility.

December 29, 2014

Southwest embarks on a new era today as it celebrates the last AirTran Airways revenue flight. At 10:25pm EST, AirTran Airways Flight 1 departed Hartsfield-Jackson Atlanta International Airport to Tampa Bay International Airport.

January 16, 2015

Southwest Airlines announces today that two new beers will be taking to the skies. The airline will stock Leinenkugel's seasonal craft beers in addition to Dos Equis Lager Especial onboard every flight with a price point of $5 or a valid Southwest Business Select or Rapid Rewards drink coupon per beer.

January 19, 2015

Additional flights into Phoenix are announced for the weekend of January 29th to accommodate increased passenger travel for Super Bowl Weekend.

January 22, 2015

Southwest posts fourth quarter and record annual profit to mark the 42nd consecutive year of profitability for the company.

January 26, 2015

Southwest announces the Imagine Dragons and Southwest Airlines Ultimate Fan Experience on the Destination Dragons Tour. Fans watch the band play at a Live at 35 in a Southwest Airplane concert featuring Imagine Dragons' latest album Smoke + Mirrors beginning Feb. 3 in four different cities.

January 28, 2015

Normal operations resume after Winter Storm Juno creates blizzard like conditions in the Boston area and winter weather in others.

January 29, 2015

Southwest Airlines' Board of Directors declared a quarterly dividend of $.06 per share to Shareholders of record at the close of business on March 5, 2015 on all shares then issued and outstanding. The 154th consecutive dividend will be paid on March 26, 2015.

January 30, 2015

Southwest Airlines announces new destinations with more nonstop flights made possible by acquiring the rights to two additional Love Field gates. Beginning in April, Southwest will offer daily nonstop flights to nine new cities from Dallas, including Memphis, Milwaukee, and Seattle, and will increase the number of nonstop flights to recently introduced destinations added after the October 2014 expiration of the Wright Amendment restrictions on long-haul flying at Love Field.

February 2, 2015

Southwest Airlines kicks off the month of love with a big Valentine for its Atlanta Customers by offering one-way fares to select destinations for as low as $49 one-way (check detailed fare rules below for restrictions and exclusions) for travel Feb. 24 through May 20, 2015. The carrier also launched a new, fun-loving "Heartlanta" campaign to showcase Atlanta-based Employees who fuel Southwest's famous and unique Customer Service.

February 3, 2015

Southwest Airlines continues its proud tradition of giving back to the communities it serves by supporting the causes that matter most in the cities where its Customers and Employees work and live.

February 4, 2015

Southwest Airlines announces it will share $355 million through its ProfitSharing Plan with its Employees for 2014—equaling approximately 9.6 percent of each eligible Employee's eligible compensation, or the equivalent of five weeks' pay. This $355 million contribution—nearly $1 million a day—is the largest total dollar amount Southwest has ever allocated to ProfitSharing. Not only is this amount $127 million more than the previous record, set with last year's contribution of $228 million, but it's also more than the last two years of ProfitSharing combined—an increase of 56 percent compared with 2013. Since its inception, Southwest Airlines has shared more than $2.8 billion with its Employees through ProfitSharing—and almost $1 billion in the past six years alone.

February 10, 2015

Southwest Airlines announces that 75 nonprofit hospitals and medical organizations from across the nation will benefit from the Southwest Airlines 2015 Medical Transportation Grant Program, with the total impact reaching 101 facilities. Through the program, participating nonprofit hospitals and medical programs provide complimentary, roundtrip airline tickets to families who need to travel for specialized medical care. Receiving world class medical attention is more attainable when the cost of travel is not an issue. In 2015, Southwest will provide more than $3.2 million in free transportation to caregivers and patients seeking medical treatment, a 14 percent increase from the 2014 program.

February 12, 2015

Southwest Airlines adds nonstop flight options between 10 cities and Dallas Love Field, linking a total of 43 destinations to Dallas beginning in April 2015.

February 19, 2015

Southwest Airlines today was named to FORTUNE's 2015 list of World's Most Admired Companies for the 21st consecutive year. Southwest was ranked as the No. 7 Most Admired Company, and is the only commercial airline to make the Top Ten. FORTUNE partnered with the Hay Group, a global consulting firm, and asked executives, directors, and analysts to rate companies in their industry on nine criteria, from investment value to social responsibility. Leaders chose from the top 25 percent of winners from last year's survey in addition to the top 20 percent in their industry.

February 19, 2015

Southwest Airlines today invited Customers to lock-in low-fare travel as it adds more Heart in more cities across the United States. The airline extends its flight schedule through Oct. 30, 2015. The new schedule will bring more nonstop service and new destinations beginning Aug. 9, 2015, for travelers flying Southwest in Santa Ana/Orange County, Washington, D.C. (Reagan National), and Columbus, Ohio. The carrier will add service to both coasts from Port Columbus International Airport with the airport's first daily nonstop flight to/from Oakland (San Francisco Bay Area), and twice-daily service to/from Boston Logan.

February 23, 2015

Southwest Airlines is carefully tracking the winter storm system affecting our operation in the Northeast and Central United States to modify our operational plan reflecting changing conditions.

February 26, 2015

Southwest Airlines today published 16 additional flights, including service to eight new nonstop cities, from Dallas Love Field. The new service is available for purchase immediately, at low fares as shown below, and will begin Aug. 9, 2015. With this latest service enhancement, Southwest will offer a total of 180 weekday departures to 50 nonstop destinations from Dallas Love Field. Also on August 9, Southwest will offer additional nonstop service between Dallas and Atlanta, Austin, Baltimore/Washington, Houston (Hobby), Little Rock, Chicago (Midway), and Seattle/Tacoma. Finally, Southwest will upgrade the Saturday-only nonstop service between Dallas and Charleston, South Carolina, that is scheduled to begin April 11, 2015, to daily service on August 9.

March 6, 2015

Southwest Airlines builds strong communities through its support of nonprofit organizations that work to build brighter futures for the people they serve. Southwest Airlines proudly continues its commitment to women throughout the year.

March 7, 2015

The People of Southwest Airlines inaugurate two international routes that brought new long-haul service for Customers using two of the carrier's growing gateways, Baltimore-Washington International Thurgood Marshall Airport and William P. Hobby Airport in Houston. Each of the new routes is longer than 2,000 miles each-way and marks historic milestones for the carrier both by connecting Central America to the Southwest network of destinations and by offering its longest-ever nonstop scheduled service from any of Southwest's Texas Triangle of original cities of Dallas, San Antonio, and Houston.

Beginning today, Southwest Airlines operates nonstop service between:

San Jose, Costa Rica, and Baltimore/Washington on a once daily basis, and

Aruba and Houston (Hobby) seasonally, once every Saturday through Aug. 8, 2015

March 11, 2015

Southwest Airlines announces that the Company flew 7.6 billion revenue passenger miles (RPMs) in February 2015, a 6.0 percent increase from the 7.1 billion RPMs flown in February 2014. Available seat miles (ASMs) increased 3.6 percent to 9.5 billion in February 2015 compared with the February 2014 level of 9.1 billion. The February 2015 load factor was 79.9 percent, compared with 78.1 percent in February 2014. For February 2015, passenger revenue per ASM (PRASM) is estimated to have increased approximately 1.0 percent, compared with February 2014. For the first two months of 2015, the Company flew 15.6 billion RPMs, compared with 14.6 billion RPMs flown for the same period in 2014, an increase of 7.3 percent. Year-to-date ASMs increased 7.0 percent to a level of 20.2 billion compared with the 18.9 billion for the same period in 2014. The year-to-date load factor was 77.4 percent, compared with 77.2 percent for the same period in 2014.

March 26, 2015

Southwest Airlines has launched its latest advertising campaign in conjunction with existing placements airing during the NCAA Tournament. Working with agency partner GSD&M in Austin, Texas, Southwest's new campaign brings to life those human moments audiences can relate to, balanced with Southwest's humorous personality and position as the inventor of Low Fares.

March 31, 2015

Southwest Airlines announces that the airline ranked as the top airline employer, and one of the top 20 best employers overall, according to Forbes' inaugural list of America's Best Employers for 2015. Southwest was in the top 20, coming in at #18 out of 500 companies to make the list.

April 1, 2015

Southwest Airlines, in conjunction with the Hispanic Association of Colleges and Universities (HACU), announces that they are accepting applications for the 11th annual "¡Lánzate!/Take Off!" Travel Award program.

April 6, 2015

Southwest Airlines is stepping up to the plate and ready to play ball this season as the Official Airline of five Major League Baseball Teams. With the excitement of Opening Day, the carrier is proud to announce its newest sponsorship as the Official Airline of the LA Dodgers. Dodgers fans will get a taste of the airline's bold new look on Opening Day with the new addition of an outfield wall sign prominently displayed in Dodger Stadium. Southwest will extend its brand presence and engage with ballpark fans further into the baseball season. In addition to the carriers' sponsorship of the LA Dodgers, Southwest Airlines is the Official Airline of the Baltimore Orioles, Milwaukee Brewers, Texas Rangers, and recently welcomed the San Diego Padres to the lineup this season.

April 8, 2015

Southwest Airlines today began operating more time-saving daily itineraries between Dallas Love Field and nine additional cities around the United States (Columbus, Ohio; Indianapolis, Ind.; Memphis, Tenn.; Milwaukee, Wis.; Panama City Beach, Fla.; Portland, Ore.; Sacramento, Calif.; San Jose, Calif.; and Seattle, Wash.) and will launch Saturday-only flights between Dallas and Charleston, S.C., on Apr. 11, 2015. In addition, Southwest began additional flights between Dallas and Ft. Lauderdale/Hollywood, Oakland (San Francisco Bay Area), and Santa Ana/Orange County. The carrier also initiated daily service between San Antonio and Cancun, and between Kansas City International Airport and New York LaGuardia.

April 9, 2015

Southwest Airlines announces the Company flew 10.2 billion revenue passenger miles (RPMs) in March 2015, a 6.7 percent increase from the 9.6 billion RPMs flown in March 2014. Available seat miles (ASMs) increased 4.4 percent to 12.1 billion from the March 2014 level of 11.6 billion. The March 2015 load factor was 84.5 percent, compared with 82.7 percent in March 2014. For March 2015, passenger revenue per ASM (PRASM) is estimated to have increased approximately 1.0 percent, compared with March 2014. For the first quarter of 2015, the Company flew 25.9 billion RPMs, compared with 24.2 billion RPMs flown for the same period in 2014, an increase of 7.1 percent. First quarter 2015 ASMs increased 6.0 percent to 32.3 billion from first quarter 2014 ASMs of 30.5 billion. The first quarter 2015 load factor was 80.1 percent, compared with 79.3 percent for the same period in 2014.

April 14, 2015

Southwest Airlines files an application with the U.S. Department of Transportation to provide daily, nonstop service between Denver International Airport (DEN) and Lic. Gustavo Diaz Ordaz International Airport (PVR) in Puerto Vallarta, Mexico, beginning in November 2015, subject to approvals from relevant governmental agencies.

April 15, 2015

Southwest Airlines celebrates more than 30 years of service in the state of Missouri with the unveiling of the Airline's newest specialty aircraft, named Missouri One—a Boeing 737-700. Southwest and state and local government leaders revealed the aircraft in Kansas City, where Southwest first began its Missouri service in 1982. The aircraft, emblazoned with an artist's rendition of the Missouri state flag, is unveiled at a ceremony this morning at the Kansas City location of Aviation Technical Services, with whom Southwest has partnered for more than 35 years. Southwest Employees, community members, and executives were on hand.

April 22, 2015

Today, Southwest Airlines grew its multi-year commitment to placemaking and local community development, announcing that six cities across the U.S. will receive Heart of the Community grants to reimagine and activate important, underutilized local public spaces.

April 23, 2015

Record first quarter net income, excluding special items1, of $451 million, or $.66 per diluted share, compared with first quarter 2014 net income, excluding special items, of $126 million, or $.18 per diluted share. This represented a 266.7 percent increase from first quarter 2014 and exceeded the First Call consensus estimate of $.65 per diluted share. Record first quarter net income of $453 million, or $.66 per diluted share, which included $2 million (net) of favorable special items, compared with first quarter 2014 net income of $152 million, or $.22 per diluted share, which included $26 million (net) of favorable special items. Record first quarter operating income of $780 million. Excluding special items, record first quarter operating income of $770 million, resulting in an operating margin2 of 17.4 percent. Strong free cash flow1 of $859 million used to return $381 million to Shareholders through dividends and share repurchases, and to repay $51 million in debt and capital lease obligations. Return on invested capital, before taxes and excluding special items (ROIC)1, for the 12 months ended March 31, 2015, of 25.6 percent, compared with 14.2 percent for the 12 months ended March 31, 2014.

May 7, 2015

Southwest Airlines announces the Company flew 9.9 billion revenue passenger miles (RPMs) in April 2015, an 8.6 percent increase from the 9.1 billion RPMs flown in April 2014. Available seat miles (ASMs) increased 6.7 percent to 11.9 billion in April 2015, compared with the April 2014 level of 11.2 billion. The April 2015 load factor was 83.1 percent, compared with 81.7 percent in April 2014. For April 2015, passenger revenue per ASM (PRASM) is estimated to have decreased approximately 2.0 percent, compared with April 2014. For the first four months of 2015, the Company flew 35.8 billion RPMs, compared with 33.3 billion RPMs flown for the same period in 2014, an increase of 7.5 percent. Year-to-date ASMs increased 6.2 percent to a level of 44.2 billion, compared with the 41.6 billion for the same period in 2014. The year-to-date load factor was 80.9 percent, compared with 79.9 percent for the same period in 2014.

May 7, 2015

Southwest Airlines shows its continued commitment to the Asian Pacific American community through its celebration of Asian Pacific American Heritage Month in May. The Company is hosting an array of activities throughout the month of May and will continue celebrating Asian Pacific American Heritage all year long.

May 14, 2015

Southwest Airlines extends its bookable flight schedule through Jan. 4, 2016, offering new international service between eight cities and Houston (Hobby) by the end of this year, including the carrier's 97th destination, Daniel Oduber Quiros International Airport at Liberia in the Guanacaste beach and resort region of northwest Costa Rica, subject to foreign government approval.

May 18, 2015

On the heels of the airline's Annual Meeting of Shareholders and announcement of expanded international service, Southwest Airlines release its sixth annual, award-winning integrated report, found at southwestonereport.com. The carrier's triple bottom line approach takes into account Southwest's Performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the Planet. The 2014 One Report also features the major headlines of the year, including the launch of international service, the repeal of the Wright Amendment, the integration of AirTran Airways, the airline's innovative LUVSeat upcycling Program, and the opening of a brand new LEED® (Leadership in Energy and Environmental Design) Silver-certified Training and Operational Support facility in Dallas.

May 20, 2015

Southwest Airlines announces it is investing $9.5 million in a renovation and expansion project for the carrier's Maintenance Hangar and Parts Stores Facility at Orlando's International Airport. This project and the pending long-term hangar lease agreement with Greater Orlando Aviation Administration (GOAA) confirms Southwest's commitment to the Orlando International Airport and its Maintenance and Parts operation.

May 21, 2015

Southwest Airlines announces new nonstop service from Ronald Reagan Washington National Airport (DCA) to Orlando, Florida beginning on Nov. 1. Orlando will be Southwest's third Florida destination from DCA, where it is the second largest carrier as measured by passengers carried. Southwest will now offer flights to 17 nonstop destinations from this convenient downtown airport.

May 25, 2015

Southwest Airlines proudly sponsors Honor Flight Network and donated more than $20,000 in air travel for nearly 50 Lone Eagle Veterans and their guardians to participate in a special Honor Flight and V.E. Day 70th Anniversary commemoration event in Washington, D.C. The event in early May included a massive flyover of WWII aircraft and a ceremony at the WWII Memorial, during which Southwest provided refreshments and snacks to Veterans in attendance. The Veterans also spent the day visiting the Vietnam Veterans Memorial, the Korean War Veterans Memorial, the Lincoln Memorial, and the Air Force Memorial, as well as the Arlington National Cemetery for the Changing of the Guard.

May 28, 2015

Southwest Airlines announces Jason Van Eaton has joined the Company as its new Managing Director of Governmental Affairs. In the newly created position, Van Eaton will lead the Governmental Affairs Team, which is devoted to building and fostering relationships and advocating for Southwest in local communities, at the state level, and in Washington, D.C.

June 9, 2015

Southwest Airlines announces the Company flew 10.2 billion revenue passenger miles (RPMs) in May 2015, an 8.5 percent increase from the 9.4 billion RPMs flown in May 2014. Available seat miles (ASMs) increased 7.6 percent to 12.1 billion in May 2015, compared with the May 2014 level of 11.2 billion. The May 2015 load factor was a record 84.4 percent, compared with 83.7 percent in May 2014. For May 2015, passenger revenue per ASM (PRASM) is estimated to have decreased approximately 6.0 percent, compared with May 2014.

June 13, 2015

Southwest Airlines for the first time will operate a summer Saturday schedule of 104 scheduled flights among a dozen airports in the continental United States and ten cities across the Caribbean, Mexico, and Central America.

June 22, 2015

Southwest Airlines shows its continued commitment to the LGBT (Lesbian, Gay, Bisexual, and Transgender) community through its celebration of LGBT Pride Month in June. The Company is proud to sponsor an array of Community Partner activities across the nation that engages the LBGT community. These events take place during the month of June and all throughout the year.

July 8, 2015

Southwest Airlines announces the Company flew 10.8 billion revenue passenger miles (RPMs) in June 2015, a 6.9 percent increase from the 10.1 billion RPMs flown in June 2014. Available seat miles (ASMs) increased 6.7 percent to 12.5 billion in June 2015, compared with the June 2014 level of 11.7 billion. The June 2015 load factor was a record for the month of June at 86.2 percent, compared with 86.1 percent in June 2014. For the second quarter of 2015, the Company flew 30.9 billion RPMs, compared with 28.6 billion RPMs flown for the same period in 2014, an increase of 7.9 percent. Second quarter 2015 ASMs increased 7.0 percent to a level of 36.5 billion, compared with second quarter 2014 ASMs of 34.1 billion. The second quarter 2015 load factor was a record 84.6 percent, compared with 83.9 percent for the same period in 2014. The Company continues to expect its second quarter 2015 passenger revenue per ASM (PRASM) to decease in the 4.0 to 5.0 percent range, compared with second quarter 2014. For the first half of 2015, the Company flew 56.7 billion RPMs, compared with 52.7 billion RPMs flown for the same period in 2014, an increase of 7.5 percent. Year-to-date 2015 ASMs increased 6.5 percent to a level of 68.8 billion, compared with the 64.6 billion for the same period in 2014. The year-to-date 2015 load factor was a record 82.5 percent, compared with 81.7 percent for the same period in 2014.

July 23, 2015

Record quarterly net income, excluding special items1, of $691 million, or $1.03 per diluted share. This represented a $206 million increase from second quarter 2014 and exceeded the First Call consensus estimate of $1.02 per diluted share. Record quarterly GAAP2 net income of $608 million, or $.90 per diluted share. Record quarterly GAAP operating income of $1.1 billion. Excluding special items, record quarterly operating income of $1.1 billion, resulting in an operating margin3 of 22.5 percent. Returned $430 million to Shareholders through dividends and share repurchases during second quarter 2015, and $811 million during first half 2015. Return on invested capital, before taxes and excluding special items (ROIC)1, for the 12 months ended June 30, 2015, of 28.2 percent, compared with 17.1 percent for the 12 months ended June 30, 2014. Subsequent to June 30, 2015, the Company amended and extended its co-branded credit card agreement with Chase Bank USA, N.A. (Chase), which is expected to provide generous rewards to the Company's co-branded credit cardholders and significant future value to the Company's Shareholders.

July 30, 2015

The Board of Directors of Southwest Airlines announces that Ron Ricks, 65, has been elected as Vice Chairman of the Board. Concurrently, Ricks announced that he is retiring from his position as Executive Vice President and Chief Legal and Regulatory Officer after serving as an Officer of Southwest Airlines for the past 29 years. The Board also declares a quarterly dividend of $.075 per share to Shareholders of record at the close of business on August 20, 2015 on all shares then issued and outstanding. The 156th consecutive dividend will be paid on September 10, 2015.

September 3, 2015

Southwest Airlines announces it has reached an Agreement in Principle on a new contract for the airline's 8,000-plus pilots. The agreement now heads to the Southwest Airlines Pilots' Association (SWAPA) Board of Directors which will decide whether to submit it to pilots for a vote.

September 17, 2015

September 23, 2015

The Board of Directors of Southwest Airlines appoints Dr. Thomas W. Gilligan as a member of the Board. Dr. Gilligan currently serves as the Tad and Dianne Taube Director of the Hoover Institution on War, Revolution and Peace at Stanford University, a position he has held since Sept. 2015.

October 8, 2015

Southwest Airlines premiers its latest advertising campaign today during an exclusive event inside the new international concourse at William P. Hobby airport in Houston. The campaign—called Transfarency—includes multiple TV advertisements, print and digital elements, as well as a microsite focused on the industry's competitive landscape.

October 14, 2015

Southwest Airlines announces it will donate $675,000 to children's charities benefiting children in local and international destinations. At this year's 30th Annual LUV Classic Golf Tournament, the airline added two donation recipients in addition to Ronald McDonald House Charities (RMHC) to include St. Jude Children's Research Hospital and Children's Medical Center of Dallas.

October 15, 2015

Employees of Southwest Airlines (NYSE: LUV) launched a new international chapter today in a 45-year history of serving Houston by joining with Houston Airport System and the U.S. Department of Homeland Security, to open a new five-gate concourse, Federal Inspection Station for Customs and Border Protection, new concessions for travelers, and begin daily international service for travelers using Houston's William P. Hobby Airport. Southwest's new nonstop daily service to a total eight international destinations by November charts a new horizon for Houstonians who value world-renowned Customer Service and low fares offered through Southwest.com. Flight 305 to Cancun is the first flight to depart from the new international terminal.

Southwest Airlines and the Hispanic Association of Colleges and Universities' (HACU)announce they are proud to join the nearly 150 public and private sector organizations who answered the White House Initiative on Educational Excellence for Hispanics' 25th anniversary call to action. Southwest Airlines and HACU made a commitment to not only continue the ¡Lánzate!/Take Off! travel award, but to increase the positive difference it makes in the lives of students throughout the country.

October 23, 2015

Southwest Airlines Cargo celebrate by taking home one of the industry's leading awards. Logistics Management once again awarded the Texas-based airline its Quest for Quality Award. This is the 19th consecutive year Southwest has taken home the award.

November 4, 2015

Southwest Airlines announces its Pilots have rejected the tentative contract agreement that Union and Company negotiators reached in September. According to the Southwest Airlines Pilots Association, 62 percent of Pilots who cast ballots voted against the deal.

November 5, 2015

Southwest Airlines announces it has been recognized as one of the Top 100 Military Friendly Employers by Victory Media, publisher of G.I. Jobs® and Military Spouse. This is Southwest's seventh consecutive year on the list (2010-2016).

November 9, 2015

Southwest Airlines brings not one, but two daily flights from Baltimore/Washington to Minneapolis/St. Paul. The new, twice-daily, nonstop service begins on April 12, 2016, with fares as low as $79 one-way.

November 12, 2015

Ginger C. Hardage, Southwest Airlines Senior Vice President, Culture & Communications, announces her retirement from the carrier, effective Dec. 31, 2015.

November 19, 2015

Southwest Airlines announces several Leadership changes among the Company's deep bench of top talent. The changes present opportunities for both promotions and new challenges for current Southwest Leaders, as the carrier continues its focus on delivering world-class Reliability and Hospitality.

Craig Drew, previously Vice President, Flight Operations, has been promoted to a new position as Senior Vice President, Air Operations. This position will consolidate oversight of all the operating teams associated with moving aircraft including Flight Operations, Cabin Services, the Network Operations Control Center (NOC), and Regulatory Programs & Compliance.

Alan Kasher, previously Managing Director, Regulatory Programs & Compliance, has been promoted to the Vice President, Flight Operations.

Mike Hafner, previously Vice President, Cabin Services, will shift his focus and assume a newly created role of Vice President, Customer Services.

Sonya Lacore has been promoted to Vice President, Cabin Services, and will report to Craig Drew. Sonya was previously Senior Director, Onboard Experience and Support.

November 20, 2015

Southwest Airlines announces it has received a rating of 100 from the Human Rights Campaign Foundation on the 2016 Corporate Equality Index, which earns us the distinction of being a "Best Place to Work for LGBT Equality". The Corporate Equality Index (CEI) is a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation.

November 24, 2015

Southwest Airlines and the Downtown Denver Partnership welcome Mile High Residents to take a spin on the ice at the Southwest Rink at Skyline Park. The rink opens with Executive Director of Children's Affairs for the City and County of Denver Erin Brown, Downtown Denver Partnership CEO & President Tami Door, Children's Hospital Colorado Corporate Giving Senior Manager Kendall Cordova, and Southwest Airlines Community Affairs & Grassroots Regional Leader Jane McAtee, along with families from Children's Hospital Colorado.

November 25, 2015

Southwest Airlines announces Tom Nealon will join Southwest Airlines in January 2016 as Executive Vice President Strategy & Innovation. Until recently, Nealon served Southwest as a member of its Board of Directors. He was appointed to that position in 2010 and during the course of his service on the Board, he has participated on the Audit, Nominating and Corporate Governance, and Safety and Compliance Oversight committees. Nealon will report to Southwest Airlines Chairman, President, and CEO Gary Kelly.

December 9, 2015

Southwest Airlines announces nonstop service between Los Angeles International Airport and Daniel Oduber Quiros International Airport in Liberia/Guanacaste, Costa Rica beginning in April 2016. Southwest expects to operate the service daily from LAX Terminal 2, adjacent the carrier's domestic operation in LAX Terminal 1.

December 17, 2015

Southwest Airlines provides Customers a new opportunity to make a difference in others' lives by donating their earned Rapid Rewards points to any of nine participating charities. To jumpstart the campaign, Southwest Airlines donated more than 150,000 points to each of the nine organizations.

December 29, 2015

Southwest Airlines announces a new tentative agreement with Transport Workers Union Local 555, the union that represents more than 12,000 Southwest Ground Operations, Provisioning, and Cargo Agents. The Union's Executive Board reviewed an Agreement in Principle that negotiators reached December 23rd and decided to conduct a ratification vote that could end more than four years of negotiations.

January 26, 2016

Southwest Airlines announces Kevin Krone, Vice President & Chief Marketing Officer will retire from the carrier, effective Feb. 15, 2016. Krone began his Southwest career 25 years ago as an intern and rose to become the Company's second-ever Chief Marketing Officer.

January 28, 2016

Southwest Airlines Board of Directors declare a quarterly dividend of $.075 per share to Shareholders of record at the close of business on March 3, 2016 on all shares then issued and outstanding. The 158th consecutive dividend will be paid on March 24, 2016.

January 29, 2016

Southwest Airlines announces a tentative agreement (TA) with Transport Workers Union Local 557, the union representing the Company's Flight Instructors. The agreement comes just four weeks after the group's current contract became amendable.

February 2, 2016

The Board of Directors of Southwest Airlines appoints Grace D. Lieblein as a member of the Board. Lieblein most recently served as Vice President, Global Quality for General Motors (GM), and has more than 20 years of experience in senior executive positions in the Automotive Industry.

February 10, 2016

Southwest Airlines confirms its interest and application to bring more low-fare service to Greater Los Angeles by adding new Southwest service in 2016 at Long Beach Airport. Working with the City of Long Beach, the carrier this week formally applied for slot authority to offer new service, subject to requisite approvals. Southwest's operation at Long Beach would be an addition to the carrier's greater Los Angeles presence at Los Angeles (LAX), Burbank, Orange County/Santa Ana, and Ontario

February 11, 2016

Southwest Airlines announces it will share $620 million through its ProfitSharing Plan with its Employees for 2015—equaling approximately 15.6 percent of each eligible Employee's eligible compensation, or the equivalent of eight weeks' pay. This $620 million contribution—nearly $1.7 million a day—is the largest total dollar amount Southwest has ever allocated to ProfitSharing. This amount, which will be funded April 29, is more than the cumulative contributions to the Plan over the first 25 years ($559 million from 1974-1998).

February 16, 2016

Southwest Airlines applauds transportation officials in Havana as the United States and Cuba culminated months of negotiation to restore scheduled flights between the mainland U.S. and the Caribbean nation. The carrier has engaged in discussions leading up to today's historic signing ceremony and will participate in a U.S. Department of Transportation (DOT) frequency allocation proceeding unfolding over the next several weeks.

February 19, 2016

Southwest Airlines is named to FORTUNE's 2016 list of World's Most Admired Companies. Southwest was ranked as the No. 7 Most Admired Company, and is the only commercial airline to make the Top 10. Southwest has been in the Top 10 for 17 out of 22 consecutive years on the list.

Southwest also announces its Ramp, Operations, Provisioning, and Cargo Agents have narrowly approved the tentative agreement that was reached with Union negotiators in late December. The Transport Workers Union (TWU) Local 555 reports that 50.4 percent of those who cast ballots voted in favor of the five-year contract agreement.

February 22, 2016

Southwest Airlines celebrates more than 30 years of service in the state of Tennessee with the unveiling of the airline's newest specialty aircraft—Tennessee One—a Boeing 737-700, emblazoned with an artist's rendition of the Tennessee State flag.

February 24, 2016

Southwest Airlines is excited to welcome Pay with Amazon onboard WiFi-equipped aircraft, offering Customers a new and convenient way to purchase products through the carrier's onboard entertainment portal, powered by Global Eagle Entertainment. The new payment platform offers Customers the security of using their Amazon account to purchase products.

February 29, 2016

Southwest Airlines announces its Flight Instructors have approved the tentative agreement that was reached with Union negotiators in late January. Transport Workers Union (TWU) Local 557 reports that 68 percent of those who cast ballots voted in favor of the four-year contract.

Southwest Airlines proudly celebrated Black History Month throughout February.

March 1, 2016

Southwest Airlines and Community Coffee Company, the largest family owned and operated retail coffee brand in America, announces Community coffee products will be served on all Southwest Airlines flights.

March 2, 2016

Southwest Airlines files an application today with the U.S. Department of Transportation (DOT) requesting governmental approval to serve Cuba with daily nonstop flights from the carrier's three busiest airports in Florida: Ft. Lauderdale-Hollywood International Airport (FLL); Tampa Bay International Airport (TPA); and Orlando International Airport (MCO). The carrier applied to serve Havana (HAV) from all three Florida cities and additionally to serve Varadero (VRA) and Santa Clara (SNU) from Ft. Lauderdale (Miami Area). Upon approval, Southwest intends to initiate service to Cuba later this year. Click here to read Southwest Airlines' application for service to Cuba.

March 15, 2016

Southwest Airlines promotes Justin Jones to Vice President Operational Strategies and Performance. In this newly created role, Jones will work alongside a dynamic Team responsible for the operational performance and strategic planning of companywide initiatives that align and support the daily operation of the airline. Jones previously served as Southwest's Senior Director Pricing and Planning.

March 16, 2016

Southwest Airlines is named one of the world's best for handling air cargo. Air Cargo World announced this week the Dallas-based airline won the Air Cargo Excellence, or ACE, Gold Award in the "up to 399,999 tonnes" category.

March 23, 2016

Southwest is named among Top Employers by Forbes, ranking #13 of the 500 companies on Forbes' List of Best Employers for 2016.

April 12, 2016

Southwest begins service from Los Angeles to Liberia, Costa Rica. This flight is also the longest operated daily at 2,627 miles.

April 21, 2016

Southwest reports record first quarter profit of $567 million compared with first quarter 2015 net income of $451 million.

April 29, 2016

Rapid Rewards is named Program of the Year at the 28th annual Freddie Awards.

May 9, 2016

Southwest is recognized among the 2016 Most Valuable Employers for Military as named by CivilianJobs.com

June 2, 2016

Southwest partners with Discovery Channel's Shark Week to launch a 'Shark Week' themed 737-700 aircraft to fly the skies for the summer.

June 5, 2016

Southwest launches service at Long Beach, California, the 98th city served.

June 20, 2016

Southwest announces final selections for new Employee designed uniforms, which will begin wear in mid-June 2017

June 23, 2016

For the seventh straight year, Southwest earns the Airforwarders Association's (AFA) "Domestic Carrier of the Year" award.

July 7, 2016

Southwest receives authority to serve Havanah, Cuba from Ft. Lauderdale and Tampa.

July 21, 2016

Southwest reports record quarterly profit with GAAP net income of $820 million compared with second quarter 2015 GAAP net income of $608 million.

August 7, 2016

Southwest begins first international departures from Ft. Lauderdale to serve Nassau, The Bahamas.

August 29, 2016

Southwest reaches a tentative agreement on the terms of a new contract for its Pilots.

September 1, 2016

Southwest reaches an Agreement in Principle for the Company's Facilities Maintenance Technicians.

September 9, 2016

Southwest reaches a tentative agreement with the Company's Flight Attendants.

October 3, 2016

For the 20th consecutive year, Southwest Airlines Cargo honored as one of the industry's best by Logistics Management's Quest for Quality Award.

October 12, 2016

Southwest donates $625,000 to children's charities at the 31st annual LUV Classic Golf Tournament.

October 26, 2016

Southwest begins new partnership with Indiana Pacers.

October 31, 2016

Southwest Flight Attendants ratify a new 2 year agreement.

November 7, 2016

Southwest Pilots ratify new agreement.

November 10, 2016

Southwest honored amond Military Friendly Employers for eighth year in a row.

November 13, 2016

Southwest begin nonstop service to Varadero, Cuba from Ft. Lauderdale, the 99th city served.

November 22, 2016

Southwest Appearance Technicians ratify their Tentative Agreement months ahead of their February 2017 amendable date.

November 22, 2016

December 5, 2016

December 12, 2016

December 29, 2016

January 5, 2017

Southwest announces plans to bring service to both Cincinnati (CVG) and Grand Caymond (GCM) starting June 4, 2017. Additionally, service to airports in both Akron-Canton (CAK) and Dayton (DAY), Ohio, will end June 3, 2017.

January 10, 2017

Chairman and Chief Executive Officer Gary Kelly announces executive promotions. Thomas M. Nealon is named as President, and Michael G. Van de Ven is named as the airline's Chief Operating Officer.

February 9, 2017

Southwest announces Employees will earn $586 Million In 2016 ProfitSharing

February 13, 2017

St. Roc sparkling wine joins the onboard beverage offerings.

February 16, 2017

Southwest is named to FORTUNE's 2017 list of World's Most Admired Companies, marking the company's 23rd consecutive year on the list. Southwest ranks #8, and is the only commercial airline among the Top 10.

February 23, 2017

The company donates 10,000 roundtrip flights in honor of the 10th anniversary of the Medical Transportation Grant Program (MTGP), benefitting families who need to travel for specialized medical care. MTGP serves 75 nonprofit hospitals and medical organizations across the nation.

March 3, 2017

Southwest Airlines And Material Specialists Reach Agreement In Principle

March 7, 2017

In partnership with the Hispanic Association of Colleges and Universities (HACU), Southwest kicks off its 13th annual "¡Lánzate! / Take Off!" Program. The program provides selected Latino college students, who demonstrate economic need and are enrolled in an undergraduate or graduate degree program at least 200 miles from home, with a designated number of flights to travel home to see family.

March 11, 2017

Nonstop service begins between Denver (DEN) and Belize City, Belize (BZE).

April 6, 2017

The company adds new service in Sacramento, Long Beach, San Diego, Seattle, and Spokane, and it remains the only airline that carries more travelers each day to, from, and within California.

April 6, 2017

Southwest Airlines And Material Specialists Reach Tentative Agreement.

April 13, 2017

Air Cargo World awards Southwest Cargo the 2017 Air Cargo Excellence Platinum Award in the "up to 999,999 tonnes" category, marking the 13th consecutive year Cargo has been honored in the annual Air Cargo Excellence Survey.

April 28, 2017

Rapid Rewards is named Program of the Year by the Freddie Awards, one of the travel loyalty industry's most trusted voices. The loyalty program also receives recongition for the Best Loyalty Credit Card, the Best Airline Redemption Ability and, for the fifth consecutive year, the Best Customer Service.

May 9, 2017

Southwest Airlines completes transition to Amadeus Altéa, managing all domestic and international flights in a single reservation system.

May 18, 2017

Southwest announces international nonstop service from Nashville (BNA) and St. Louis (STL) to Cancun (CUN) and expands current international service from Ft. Lauderdale (FLL).

May 22, 2017

Six emerging musical artists participate in Southwest's Destination: Red Rocks, the first of a new "Destination" music series where competing artists have the chance to open for The Fray at the world-famous Red Rocks Amphitheatre in Morrison, Colorado. Customers and Southwest.fm listeners vote for their favorite artist's Live at 35 concert, an inflight performance at 35,000 feet.

June 4, 2017

New international service begins from Ft. Lauderdale (FLL), including nonstop flights to Grand Cayman, and nonstop domestic service begins at Cincinnati/Northern Kentucky International Airport (CVG).

June 30, 2017

Announcement of Senior Vice President and Chief Information Officer Randy Sloan leaving the Company and the promotion of Kathleen Wayton  to Senior Vice President and Chief Information Officer upon Sloan's departure.

June 30, 2017

Shark Week-themed aircraft takeoff for the summer in cellbration of Discovery Channel's most anticipated summer event.

August 30, 2017

Southwest accepts delivery of the Company's first Boeing 737 MAX 8, which will be the first in North America when it enters revenue service on October 1, 2017.

September 4, 2017

Southwest ceases operations in both Varadero (VRA) and Santa Clara (SNU) Cuba.

September 29, 2017

Southwest celebrates the retirement of the Boeing 737-300 aboard flight #68 from Houston to Dallas.

October 1, 2017

Southwest Boeing 737 MAX 8 enters revenue service with flight #1 from Dallas to Houston.

October 6, 2017

Southwest Airlines 32nd Annual LUV Classic Golf Tournament gives back to local communities, raising more than  $500,000 for deserving charities around the country.

October 9, 2017

Southwest celebrates Disney/Pixar's  "Coco" in high-flying style aboard a Boeing 737-700 aircraft emblazoned with the vibrant "Coco" logo and artwork inspired by the film.

October 11, 2017

Southwest announces plans to begin selling tickets in 2018 for service to Hawaii and its intention to launch an application process for FAA authorization for Extended Operations (ETOPS).

November 5, 2017

Service to Turks and Caicos Islands (PLS) begins.

December 8, 2017

Victory Media names Southwest as a 2018 Military Friendly Employer.

December 20, 2017

Southwest partners with Grammy-nominated Artist Khalid, creating heartfelt connections this holiday season.

January 2, 2018

Southwest rings in tax reform with Employee bonuses, a charitable contribution, and further investment in its Boeing fleet.

January 19, 2018

Southwest Airlines again among FORTUNE's Top 10 World's Most Admired Companies. Southwest ranks #8, and is the only commercial airline among the top 10 marking the Company's 24th consecutive year on the list.

January 20, 2018

Southwest teams up with Lucky Dog Animal Rescue to help with San Juan relief efforts.

January 24, 2018

Southwest joins Luck Reunion as Presenting Sponsor for second year.

March 7, 2018

Southwest honors its New Orleans service with Louisiana One, a tribute to the Pelican State.

March 15, 2018

Southwest Employees celebrate "ProfitSharing Day" after earning $543 million in 2017 ProfitSharing.

May 11, 2018

Southwest Airlines' Rapid Rewards recognized as Best Customer Service and Program of the Year at the Freddie Awards.

May 18, 2018

Southwest unveils its newest onboard entertainment product: iHeartRadio.

June 15, 2018

Southwest Airlines ranks highest In Customer satisfaction among low-cost carriers in J.D. Power's 2018 North America Airline Satisfaction Study.

June 15, 2018

Southwest ranks highest in Customer satisfaction among low-cost carriers for the second year in a row according to the J.D. Power 2018 North America Airline Satisfaction Study.℠ 

June 27, 2018

Southwest Airlines and Aircraft Mechanics Fraternal Association reach a tentative agreement for Mechanics and related Employees.

July 9, 2018

Southwest releases Shark Week fleet in celebration of Discovery Channel's 30th anniversary of the televised event.

July 16, 2018

Southwest Cargo begins shipping internationally.

July 19, 2018

New Southwest Rapid Rewards Priority Card takes flight.

August 14, 2018

Southwest updates policies for trained service and emotional support animals.

August 15, 2018

Southwest welcomes Tammy Amirault onboard as Managing Director, Technology—Enterprise Management and Analytics to succeed Sherry Staber, Southwest's Vice President, Technology—Enterprise Management & Technical Operations who announced her plans to retire. Senior Vice President General Counsel and Corporate Secretary Mark Shaw is promoted to Executive Vice President, Chief Legal and Regulatory Officer, and Corporate Secretary. Vice President Airport Affairs Bob Montgomery assumes a new role as Senior Advisor. Vice President Financial Planning & Analysis Paul Cullen assumes a new role of Vice President Real Estate. Steve Sisneros is promoted to Managing Director Airport Affairs. Jonathan Clarkson is promoted to Managing Director Marketing. Reid Grandle assumes the broader role of Vice President Strategy & Planning. Dave Harvey is promoted to Vice President Corporate Sales. Managing Director Network Planning Adam Decaire is promoted to Vice President Network Planning.

September 5, 2018

Southwest and Build-A-Bear partner to take bear hugs to new heights in celebration of National Teddy Bear Day 2018

September 18, 2018

Southwest Aircraft Mechanics and related Employees reject a tentative agreement put forward for a referendum vote.

September 19, 2018

Southwest and the Hispanic Association of Colleges and Universities award complimentary airfare to 150 college students nationwide.

September 20, 2018

Southwest announces $1 million donation dedicated to supporting communities.

October 5, 2018

Nonprofit organizations benefit thanks to Southwest Airlines' 33rd annual LUV Classic golf tournament. More than $500,000 is donated to charitable organizations across the nation.

November 1, 2018

Free movies join suite of complimentary offerings onboard Southwest Inflight Entertainment Portal.

November 16, 2018

Marilyn Post is promoted to Managing Director, Deputy General Counsel and Corporate Secretary.  Sam Ford is promoted to Managing Director Operational Strategy and Performance. Wally Devereaux is promoted to Managing Director Cargo and Charters. Ray Schuster is promoted to Managing Director Accounting and Financial Reporting.