1996 to 2001
1996
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January 08, 1996 |
The Company flew 2,024.3 million RPMs in December 1995, a 13.9% increase over the 1,777.2 million RPMs flown in December 1994. ASMs increased 10.9% to 3,172.9 million from the December 1994 level of 2,861.4 million. The load factor 63.8%, compared to 62.1% for the same period of a year ago, and was one of the highest December load factors since 1980. |
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January 09, 1996 |
Announces service from MCO effective April 7, 1996 with 12 nonstop flights to seven cities. Fares will be as low as $59 each way. The airline will offer five daily nonstop flight to FLL, two to BWI, one to MSY, one to BNA, one to IND, one to CMH, and one to STL. |
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January 15, 1996 |
Nashville Provisioning Base opens. |
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January 16, 1996 |
Offering a special fare of $19 one-way for nonstop flights between TPA and FLL and $49 one-way for nonstop TPA-BWI flights for travel from January 22 through February 9, 1996. The fare requires that tickets be purchased within one day of making reservations and at least one day before departure. |
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January 17, 1996 |
Southwest will award a free roundtrip ticket to any of its fare-paying passengers departing GEG between Jan. 22 and Feb. 5, 1996. To qualify for the free ticket, passengers must travel from GEG at any published fare--including discounted advance-purchase fares offered on each flight. Each revenue passenger will receive a free roundtrip ticket good for travel between Feb. 6 and May 22, 1996. No blackout dates apply. |
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January 18, 1996 |
Board of Directors declares a quarterly dividend of 1.1 cents per share on all shares currently issued and outstanding. |
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January 22, 1996 |
Service starts in Tampa (TPA) and Ft. Lauderdale (FLL). The inaugural celebration included Southwest and local dignitaries in TPA and FLL christening one of Southwest's specialty planes with Florida orange juice. Children from each city were flown on the inaugural flights to spend the day in the other city. Service begins with 12 daily flights out of Tampa and six out of Ft. Lauderdale. |
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January 24, 1996 |
LRC one-year anniversary. More than 900 people are now employed at the center, which officially accepted its first call in January 1995. Adds nonstop service between MCO-BHM and MCO-SDF effective May 10, 1996. Net income for the year ended December 31, 1995 was a record $182.6 million, as compared to 1994's net income of $179.3 million. Net income per share was $1.23 in 1995 versus $1.22 in 1994. Net income for fourth quarter 1995 increased 113.1% to a record $43.4 million ($.29 per share), compared to fourth quarter 1994 net income of $20.3 million ($.14 per share). Total operating revenues for fourth quarter 1995 increased 19.5% to $748.6 million, compared to $626.2 million for fourth quarter 1994. RPMs increased 8.9% in fourth quarter 1995 as compared to a 12.1% increase in ASMs, resulting in a load factor of 61.8% versus the fourth quarter 1994 load factor of 63.5%. The passenger revenue yield per RPM increased 9.7% to $.1222, up from $.1114 in fourth quarter 1994. |
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February 01, 1996 |
Offering a one-way fare of $99 available for travel between ten selected Midwest cities to longer-haul destinations in the western half of the United States. Tickets must be purchased by Feb. 14, 1996 for travel through June 4, 1996. Tickets must be purchased at least seven days in advance before departure and within one day of making reservations. |
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February 01, 1996 |
27th monthly Triple Crown. |
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February 02, 1996 |
Will award a free roundtrip ticket to any of its fare-paying passengers departing BOI between Feb. 8 and Feb. 22, 1996. Reno Cargo facility opens. |
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February 05, 1996 |
Southwest wins the Triple Crown for the fourth consecutive year. |
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February 07, 1996 |
The Company flew 1,732.0 million RPMs in January 1996, a 4.1% increase over the 1,663.4 million in January 1995. ASMs increased 11.9% to 3,223.1 million from the January 1995 level 2,879.1 million. Load factor was 53.7%, compared to 57.8% for the same period of a year ago. |
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February 16, 1996 |
Customer Service Coordinators and Flight Information Agents are named 1996's "Heroes of the Heart." |
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February 22, 1996 |
Confirms commitment to providing jet service, low fares, and Positively Outrageous Service to the citizens of Oklahoma at a press conference today with Governor Keating at the state capitol. Continuing to promote spring skiing in the SLC area by offering tremendously low fares from twelve western US cities through March 14, 1996. People in RNO, LAS, BOI, PHX, SMF, GEG, OAK, LAX, SAN, SEA, PDX, and ABQ will be able to take advantage of some fares starting at $19 each way on select nonstop flights. Likewise, residents of SLC will be able to travel to the cities listed at the same fare. |
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March 01, 1996 |
Southwest and Alamo Rent A Car join together to offer a $19 one-way fare between MCO-FLL and TPA-FLL and a rental car for $19 a day. Southwest Airlines ranks first in Fortune's Corporate Reputation Survey by Fortune Magazine. |
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March 01, 1996 |
28th monthly Triple Crown Fortune magazine lists Southwest Airlines as "America's Most Admired Airline." |
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March 04, 1996 |
Unveils eight new gates at PHX. |
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March 06, 1996 |
The Company flew 1,831.1 million RPMs in February 1996, a 14.5% increase over the 5,599.4 million RPMs flown in February 1995. |
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March 13, 1996 |
Herb and Dallas Mayor Ron Kirk jointly announce that Southwest will lease approximately 10 additional acres from the City of Dallas for construction of a new pilot training facility, expansion of existing Headquarters building, and the addition of related parking. |
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March 17, 1996 |
As part of our 25th anniversary celebration, Southwest launches a new program, "The Children's Wing," benefiting children with serious illnesses by donating 25 tickets to a select pediatric cancer treatment facility in each of our cities. Southwest commences the new program to coincide with Children and Healthcare Week, March 17-23, by donating 1,200 roundtrip tickets. |
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March 27, 1996 |
Everyone will have the chance to win in the "Southwest $25,000 Long Shot" contest during this year's Hoop-It-Up World Tour. Southwest is putting a new spin on its annual sponsorship of the NBA's official three-on-three streetball festival to help celebrate the 25th anniversary. |
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April 01, 1996 |
Southwest Employees donate personal time in April to the communities we serve by participating in our "Hearts in Action" program. |
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April 03, 1996 |
Adding nonstop service between TPA and CMH, SDF, and IND on June 18, 1996. The carrier will also add another roundtrip between TPA and FLL on that date and a roundtrip between HOU and LAS on June 6. Southwest is landing its all-jet service in MCO on April 7. Not only is Southwest bringing new service to Florida, it's also introducing MCO destination packages through the MCO-based company, Southwest Fun Pack Vacations. |
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April 07, 1996 |
Orlando (MCO) service begins today with 12 daily flights to destinations in and out of Florida. |
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April 08, 1996 |
The Company flew 2,274.1 million RPMs in March 1996, a 17% increase over the 11943.5 million RPMs flown in March 1995. ASMs increased 11.0% to 3,326.4 million from the March 1995 level of 2,996.3 million. The load factor was 64%, compared to 64.9% for the same period of a year ago. |
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April 12, 1996 |
Announces a new fare program designed to make travel even more affordable for the upcoming summer travel season. Southwest hires Siboney USA as its Hispanic agency of record. Siboney will advise Southwest in the development of strategic marketing programs targeting Hispanic travelers. |
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April 15, 1996 |
Southwest Airlines ranks first in the 1995 Airline Quality Rating (AQR) study. |
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April 22, 1996 |
Baltimore Line Maintenance opens. |
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April 23, 1996 |
Net income for first quarter 1996 was $33.0 million ($.22 per share), compared to $11.8 million ($.08 per share) in first quarter 1995. Recently employed the services of Dallas based King Group, Inc. as its African-American agency of record for advertising, promotions, and public relations. |
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April 25, 1996 |
"Rapid Rewards" officially takes the place of "The Company Club" as the new name for our frequent flier program. |
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April 29, 1996 |
Herb will share the helm of the nation's fifth largest airline on June 12, 1996 with the winner of the "President for a Day" 25th Anniversary challenge. Herb has challenged every man and woman to submit their most innovative ideas for the "Seven Tenets Of A Successful Leader." Herb will choose the winner personally and share his secrets of success in Dallas on June 12, 1996. |
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April 30, 1996 |
Beginning today, Customers can purchase their flights on the Internet. Our "Home Gate" now includes an online reservations center, complimenting the carrier's Ticketless Travel program. Flight 1767 originally scheduled to depart from LAS at 1:00 p.m. PST and to arrive at BUR at 2:00 p.m. PST diverted to ONT where it landed safely at approximately 2:40 p.m. PST today. The aircraft called in with difficulty in extending one of its main landing gear. No injuries to passengers or crew were reported. The crew of flight 1767 initiated a controlled evacuation procedure using one of the aircraft's escape slides. |
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May 07, 1996 |
The Company flew 2,142.5 million RPMs in April 1996, a 12.8% increase over the 1,900.2 million RPMs flown in April 1995. ASMs increased 15% to 3,309.4 million from the April 1995 level of 2,877.7 million. The load factor for the month was 64.7%, compared to 66.0% for the same period of a year ago. |
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May 28, 1996 |
Ticketless Travel will be inducted into the Smithsonian Institution in recognition of the carrier's achievements in creating new ways to make air travel more convenient and affordable for its Customers. The Smithsonian Institution recognized the airline's Ticketless Travel as an outstanding application of aviation-related technology, making Southwest one of five finalists for this prestigious award. |
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June 01, 1996 |
29th monthly Triple Crown. |
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June 03, 1996 |
Unveils two new gates at CMH. |
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June 06, 1996 |
The Company flew 2,276.6 million RPMs in May 1996, a 15.3% increase over the 1,975.0 million RPMs flown in May 1995. ASMs increased 12.9% to 3, 448.2 million from the May 1995 level of 3,054.0 million. The load factor for the month was 66.0%, compared to 64.7% for the same period of a year ago. Announces daily service from T.F. Green Airport in Rhode Island effective Oct. 27, 1996. |
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June 12, 1996 |
Dave Ridley conducts a live, interactive question and answer session for one hour on AOL. Jim Brown of World Airline News will serve as moderator on a variety of topics. |
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June 14, 1996 |
Our Employees attend THE Deck Part of the Century—the "Still Nuts Party"—in the parking lot of Headquarters. Highlighting the festivities is the unveiling of Silver One, our commemorative 25th anniversary plane, the newest member of the fleet. |
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June 18, 1996 |
25th Anniversary |
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July 01, 1996 |
Southwest and SkyMall partner to offer shopping and special services on all Southwest flights. Passengers find a newly created version of SkyMall in seatbacks on this day. |
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July 01, 1996 |
30th monthly Triple Crown. |
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July 09, 1996 |
The Company flew 2,390.2 million RPMs in June 1996, a 12.9% increase over the 2,116.8 million RPMs flown in June 1995. ASMs increased 13.9% to 3,407.8 million from the June 1995 level of 2,992.2 million. The load factor for the month was 70.1%, compared to 70.7% for the same period of a year ago. |
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July 12, 1996 |
Announces $25 one-way fares in all nonstop markets systemwide. The $25 fares are available on all Southwest nonstop flights through July 23, 1996 for travel between Aug. 19, 1996 and Oct. 31, 1996. All other published service on the airline is available for $50 each way. |
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July 25, 1996 |
Net income for second quarter 1996 was $85.3 million ($.56 per share), compared to second quarter 1995 net income of $59.7 million ($.41 per share). |
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July 29, 1996 |
Southwest, which began serving Florida on January 22, 1996, has made a drastic impact on the number of people traveling out of TPA and the fares they paid during the first quarter of 1996, according to Department of Transportation figures just released. Colleen Barrett receives an award for "100 Most Powerful Women in Travel" from Travel Agent magazine. |
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July 30, 1996 |
Announces service from PVD on Oct. 27, with 14 nonstop flights to five cities: BWI, MDW, BNA, MCO, and TPA. |
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August 01, 1996 |
31st monthly Triple Crown. |
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August 07, 1996 |
The Company flew 2,393.9 million RPMs in July 1996, a 9.7% increase over the 2,182.4 million RPMs flown in July 1995. ASMs increased 15.6% to 3,515.5 million from the July 1995 level of 3, 040.8 million. The load factor for the month was 68.1%, compared to 71.8% for the same period of a year ago. |
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August 19, 1996 |
Southwest brings back "Friends Fly Free" companion fare program for a limited time. |
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September 09, 1996 |
The Company flew 2,542.2 million RPMs in August 1996, a 14.7% increase over the 2,216.2 million RPMs flown in August 1995. ASMs increased 13.6% to 3,569.3 million from the August 1995 level of 3,140.8 million. The load factor for the month was 71.2%, compared to 70.6% for the same period of a year ago. |
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September 23, 1996 |
Announces service from JAX beginning January 15, 1997 with 14 nonstop daily flights to six cities: FLL, BNA, BWI, IND, MSY, and TPA. |
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September 25, 1996 |
Announces the newest feature of its Rapid Rewards frequent flyer program--The Southwest Airlines Rapid Rewards Visa Card. The card boasts the lowest introductory interest rate of any major airline card--a fixed 6.9 % for the first six months--and no annual fee for the first year. Cardmembers earn flight credits toward free travel on Southwest by using the card to make their everyday purchases. The card is issued by First USA Bank, the fourth largest provider of Visa and MasterCard services in the nation. |
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October 07, 1996 |
Announces new national advertising campaign–Southwest Airlines: A Symbol of Freedom–inspiring Customers from all over to GO, SEE, and DO things they never before dreamed possible. The Company flew 2,397.4 million RPMs in September 1996, a 29.4% increase over the 1,853.3 million RPMs flown in September 1995. ASMs increased 11.9% to 3,395.0 million from the September 1995 level of 3,034.9 million. The load factor for the month was 70.6%, compared to 61.1% for the same period of a year ago. |
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October 10, 1996 |
NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, authored by the Kevin and Jackie Freiberg, hits bookstores to the delight of millions worldwide wishing to learn the secrets to Southwest's success. |
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October 11, 1996 |
Tenth annual LUV Classic golf tournament at Bear Creek. $403,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to HRL, 1/3 to DAL, 1/3 to TPA, and 1/3 to Loma Linda. |
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October 24, 1996 |
Net income for third quarter 1996 decreased 10.1% to $60.9 million ($.40 per share), compared to third quarter 1995 net income of $67.7 million ($.45 per share). |
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October 27, 1996 |
Inaugurates service into and out of PVD marking the official start of nonstop service from PVD with 14 nonstop flights to five cities: BWI, MDW, BNA, MCO, and TPA. Announces a special one-time extension of "Friends Fly Free" fare program. Announced on Aug. 19, 1996, the original offer was good on tickets purchased by Oct. 31, 1996 for travel through Jan. 6, 1997. "Friends" fares may now be purchased through Nov. 20, 1996, for travel through April 4, 1997. |
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November 06, 1996 |
The Company flew 2,557.4 million RPMs in October 1996, a 31.5% increase over the 1,944.2 million RPMs flown in October of last year. ASMs increased 9.4% to 3,543.5 million from the October 1995 level of 3,240.2 million. The load factor for the month was 72.2%, compared to 60.0% for the same period of a year ago. |
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November 08, 1996 |
Announces special leisure fares for active duty military personnel and their dependents. |
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December 05, 1996 |
Announces special "Winter Freedom Fares" on all published routes with fares in some markets as low as $29 and no higher than $129 each way (based on roundtrip travel). |
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December 09, 1996 |
The Company flew 2,170.5 million RPMs in November 1996, a 13.7% increase over the 1,908.9 million RPMs flown in November of last year. ASMs increased 9.3% to 3,391.8 million from the November 1995 level of 3,103.2 million. The load factor was 64.0%, compared to 61.5% for the same period of a year ago. |
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December 11, 1996 |
With a unanimous vote by the Dallas City Council, Southwest announces it will begin construction of a 300,000 square-foot addition to its Dallas-based Corporate headquarters at an estimated cost of $30 million to the airline. |
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December 12, 1996 |
Extends its Winter Freedom Sale with fares in some cities starting as low as $29 each way (based on roundtrip travel). Winter Freedom Fares may now be purchased through Dec. 19, 1996, with travel from Jan. 6, 1997, through March 6, 1997. The original offer, announced on Dec. 5, 1996, applied to tickets purchased by Dec. 12, 1996. |
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December 17, 1996 |
Southwest and Icelandair sign a marketing agreement for travel between CLE and Icelandair gateways in Europe. This joint relationship, the first between Southwest and Icelandair, is a test program representing a single-route marketing agreement providing a link between Europe and CLE only and is not a code share agreement or a systemwide interline agreement. |
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December 27, 1996 |
Announces "Flying Start" fares beginning at $29 each way (based on roundtrip travel). |
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December 31, 1996 |
1996 Milestones passengers: 49,621,504 Trips flown: 748,634 Fleet: 243 aircraft Employees at yearend: 22,944 Cities opened: TPA, FLL, MCO, PVD Load Factor: 66.5% Southwest scores its fifth annual "Triple Crown" for our 1996 performance. Fortune names Southwest the best overall airlines in its Corporate Reputation Survey released in March. Special Aircraft Silver One (Jun 14) |
1997
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January 15, 1997 |
Service begins in JAX - the 50th destination. New service will include 14 daily nonstop flights to cities including BWI, BNA, IND, and MSY, as well as service to TPA and FLL. |
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January 16, 1997 |
Tampa Line Maintenance opens. |
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January 20, 1997 |
Announces offer to new JAX Customers. With the "Fly Four, Get One Offer," Customers need only fly one roundtrip to receive their Rapid Rewards membership; and, after only four roundtrips, they will receive their first award ticket. |
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January 22, 1997 |
Our Utah Reservations Center (URC) gets a new home, and an open house is held to celebrate. Southwest begins a test program with Icelandair to link CLE with Europe through a single-route marketing agreement. |
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January 23, 1997 |
Net income for year ended Dec. 31, 1996, was a record $207.3 million, as compared to 1995's net income of $182.6 million, an increase of 13.5%. Net income per share was $1.37 in 1996 versus $1.23 in 1995. Net income for fourth quarter 1996 was $28.2 million ($.19 per share), compared to fourth quarter 1995 net income of $43.4 million ($.29 per share). A 25.0% increase in jet fuel prices was the primary cause for the decrease in earnings. |
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January 24, 1997 |
Investor Relations receives the Award for Excellence in Corporate Reporting from the Association for Investment Management and Research (AIMR). |
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January 30, 1997 |
Announces special offer for seniors 65 or older, with fares as low as $29 and no higher than $99 one-way. |
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February 03, 1997 |
Southwest Airlines tops the American Consumer Satisfaction Index list in the scheduled Airline category. |
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February 06, 1997 |
Southwest Airlines offers its Fun Pack Vacations Customers double credit on its Rapid Rewards frequent flyer program. |
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February 07, 1997 |
The Company flew 2,154.4 million RPMs in January 1997, a 24.4% increase over the 1,732.0 million RPMs flown in January 1996. ASMs increased 11.0% to 3,578.0 million from the January 1996 level of 3,223.1 million. The load factor was 60.2%, compared to 53.7% for the same period of a year ago. |
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February 14, 1997 |
Our Reservations Administrative Coordinators are named 1997's "Heroes of the Heart." For the first time, Southwest Airlines offers double flight credits to Rapid Rewards members booking and purchasing travel through the web site. To earn a free ticket through Rapid Rewards, Southwest's frequent flyer program, normally Members need only accumulate a total of 16 flight credits (or eight roundtrips) to earn a free ticket through the frequent flyer program. |
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February 17, 1997 |
Inaugurates service from 51st destination - JAN- in August 1997 with nonstop service to BWI, MDW, HOU, and MCO. |
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February 25, 1997 |
Southwest brings back "Friends Fly Free" for travel within California. Tickets must be purchased by April 1, 1997 and travel is good through July 22, 1997. |
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March 01, 1997 |
Southwest Airlines ranks first on Fortune's Corporate Reputation Survey by Fortune Magazine. |
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March 02, 1997 |
Orlando Provisioning Base opens. |
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March 03, 1997 |
Mike Golden is named Vice President Purchasing. Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finishes 45th place overall. |
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March 06, 1997 |
The Company flew 1,979.3 million RPMs in February 1997, and 8.1% increase over February 1996. ASMs increased 6.6% to 3,296.0 million. |
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March 07, 1997 |
Southwest brings back "Friends Fly Free" nationwide fare sale. Fares must be purchased by May 20 and travel is good through July 22. Southwest Airlines ranks first in American Customer Service Index (ACSI) in Fortune Magazine. |
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March 21, 1997 |
Announces new nonstop service PHX-MSY and PHX-SDF. This is the first nonstop in both markets. |
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April 01, 1997 |
Kansas City Line Maintenance opens. |
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April 04, 1997 |
Offers triple Rapid Rewards credit on travel between BNA and DTW beginning April 6 through June 6, 1997. |
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April 06, 1997 |
Initiates nonstop service between BNA and DTW. |
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April 07, 1997 |
The Company flew 2,399.4 million RPM's in March 1997, a 5.5% increase over last year. ASM's increased 9.6% to 3,644.7 million. |
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April 11, 1997 |
Offeres double Rapid Rewards Flight Credit for travel in the West beginning April 14 through May 22. The offer applies to all scheduled service between the following cities: ABQ, BOI, BUR, ELP, LAS, LAX, OAK, ONT, SNA, PHX, PDX, RNO, SMF, SAN, SFO, SLC, SJC, SEA, GEG, TUS. |
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April 16, 1997 |
Ontario is named "Station of the Year" for 1996. |
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April 21, 1997 |
Southwest Airlines ranks first in the 1996 Airline Quality Rating (AQR) study. |
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April 24, 1997 |
Net income for first quarter 1997 increased 54.2% to $50.9 million ($.34 per share) compared to $33.0 million ($.22 per share) in first quarter 1996. |
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May 01, 1997 |
Southwest acquired and registered "southwest" to become southwest.com. |
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May 06, 1997 |
The Company flew 2,185.2 million RPM's in April 1997, a 2.0% increase over the 2,142.5 million RPM's in April 1996. ASM's increased 8.6% to 3,594.3 million from April 1996. |
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May 09, 1997 |
Salt Lake City is named "Provisioning Base of the Year" for 1996. |
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May 12, 1997 |
Our state-of-the-art Flight Ops Training Center opens. |
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May 29, 1997 |
Southwest Airlines ranks first on the Quarterly Rating of Top-Performing Airlines by The Bloomberg Airline Index (BAI). |
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June 09, 1997 |
The Company flew 2,378.3 million RPMs in May 1997, a 4.5% increase over the 2,276.6 million RPMs flown in May 1996. ASMs increased 7.3% to 3,700.6 million. Triple Crown One, a flying tribute to the Employees of Southwest Airlines, arrives at Dallas Love Field in honor of the 24,000+ workers of the airline who helped achieve five consecutive annual Triple Crowns. Herb retires the Triple Crown. He asks Employees to "Gimme 60 million" annual Customers boarded by the Company in 2001. |
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June 11, 1997 |
Nonstop service between MCI-LAX, MCI-OAK, and BNA-CMH begins. |
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June 12, 1997 |
The House Ways and Means Committee passes the new "head tax" proposal. |
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June 17, 1997 |
In an effort to block a "head tax" on airline passengers recently proposed to replace the 10% aviation ticket tax, Southwest advertises "Skyway Robbery" in USA Today, Wall Street Journal, Washington Post, Washington Times, and Baltimore Sun. The ad asks readers to contact their U.S. Representative and Senators to say "no" to the new head tax. |
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June 18, 1997 |
26th Anniversary |
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June 23, 1997 |
Groundbreaking for new $2.1 million Provisioning Station in PHX. |
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June 24, 1997 |
Introduces its first-ever Internet fare sale. The fare sale is available for travel to and from SLC exclusively. |
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July 01, 1997 |
Southwest Airlines is awarded Favorite Airline in Nevada Senior World. |
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July 03, 1997 |
Announces new nonstop service TPA-ABQ and MCO-ABQ beginning Sep 7, 1997, as well as service from BNA beginning Sep. 10, 1997. |
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July 04, 1997 |
Baltimore Provisioning Base opens. |
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July 07, 1997 |
The Company flew 2,451.0 million RPMs in June 1997, and 2.5% increase over June 1996. ASMs increased 8.2% to 3,686.3 million. |
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July 17, 1997 |
Southwest brings back "Friends Fly Free" for a limited time. Fares are good for travel from July 20 through December 16. |
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July 24, 1997 |
Net income for second quarter 1997 increased 10% to $93.8 million ($.62 per share). |
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July 31, 1997 |
Colleen Barrett receives an award for "200 Most Powerful Women" from Travel Agent Magazine. |
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August 01, 1997 |
Official name of website becomes southwest.com. |
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August 04, 1997 |
Through a partnership with Medlink, our dedicated Flight Attendants have access to emergency room physicians through any inflight phone when additional medical aid is needed for our Customers. |
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August 07, 1997 |
The Company flew 2,553.5 million RPMs in July 1997, a 6.7% increase over the 2393.9 million RPMs in July 1996. ASMs increased 8.7% to 3820.4 million. |
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August 09, 1997 |
JAN service begins--making it Southwest's 51st city. |
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August 12, 1997 |
Offers $99 one-way fares in celebration of new nonstop service ABQ-TPA and ABQ-MCO. |
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August 14, 1997 |
Southwest and Icelandair expand thier marketing agreement that includes MDW, SDF, and PVD. The two airlines will offer fares as low as $298 roundtrip from the Southwest cities to Europe with a connection in BWI. |
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August 20, 1997 |
Southwest and Worldview Systems Corporation, a leading publisher of online and interactive destination information, announces that travelers visiting Southwest's Web site can get instant travel/entertainment details for more than 20,000 US and worldwide destinations. |
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August 29, 1997 |
Southwest Airlines receives the award for Best Airline in The San Diego Union-Tribune. |
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September 04, 1997 |
Southwest and Visa USA announces they are giving one lucky Customer and 100 friends a "Trip of a Lifetime." |
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September 05, 1997 |
The Company flew 2,705.3 million RPMs in August 1997, a 6.4% increase over the 2,542.2 million RPMs flown in August 1996. ASMs increased 8.1% to 3,858.6 million. |
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September 07, 1997 |
JAX-FLL service begins. |
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September 08, 1997 |
Nonstop ABQ-MCO and ABQ-FLL service begins. |
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September 09, 1997 |
Offers Internet discounts on nonstop travel to/from STL. |
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September 11, 1997 |
Introduces Freedom USA passes; a new product available in the United Kingdom for international travelers who want to purchase tickets on Southwest for travel in the US. |
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September 22, 1997 |
Reaffirms commitment to 10% travel agent commitment through the year 2000. |
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September 26, 1997 |
Declares 3-for-2 stock split to be distributed on November 26, 1997. |
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September 29, 1997 |
Kicks off the "Adopt-A-Pilot" program for Fifth Grade students; a national program where fifth graders learn about the United States and aviation through a Pilot's eyes. Southwest Pilots will mentor and educate children by spending time in the nation's classrooms during a four-week program reaching more than 5,000 students in all 51 cities Southwest serves. |
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October 07, 1997 |
Congress enacts the Shelby Amendment, a provision to the Wright Amendment that allows interstate flights from Dallas Love Field to Mississippi, Alabama, and Kansas. Southwest's schedule changes minimally, though, with added through service to Jackson and Birmingham. The Company flew 2,307.1 million RPMs in September 1997, a 3.8% decrease from the 2,397.4 million RPMs flown in September 1996. ASMs increased 12. 3% to 3,813.2 million. |
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October 10, 1997 |
LUV Classic golf tournament at Bear Creek. $375,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to HRL, 1/3 to DAL, 1/3 to MIA/FLL, and 1/3 to JAN. |
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October 14, 1997 |
Offers discounted military fares for scheduled service across its 51-city route system. |
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October 15, 1997 |
Southwest Airlines is named Nation's Number One Large Carrier by Money Magazine. |
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October 23, 1997 |
Net income for third quarter 1997 increased 52.0% to $92.5 million ($.60 per share), compared to third quarter 1996 net income of $60.9 million ($.40) per share. |
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November 03, 1997 |
Becomes the official airline of the Super Bowl and proud airline sponsor of the National Football league. Offers one lucky Customer the opportunity to take a team of ten guests to Super Bowl XXXIII in San Diego on Jan. 25, 1998. Customers are automatically entered into the sweepstakes when purchasing Ticketless Travel on Southwest's Web Site, or without purchase or obligation by sending a postcard. The Company flew 2,491.9 RPMs in October 1997, a 2.6% decrease from the 2,557.4 million RPMs flown in October 1996. ASMs increased 11.5% to 3,950.3 million. |
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November 12, 1997 |
Offers 60% discounted "walk-up" fares for a limited time. |
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December 01, 1997 |
Southwest Airlines is awarded Best of Indiana naming them the number one airline by Indiana Business Magazine. |
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December 08, 1997 |
The Company flew 2,354.0 million RPMs in November 1997, an 8.5% increase over the 2,170.5 million flown in November 1996. ASMs increased 9.6% to 3,717.0 million. |
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December 10, 1997 |
Partners with National Processing Company to administer and distribute commission payments to travel partners for all Ticketless transactions. |
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December 15, 1997 |
Offers tips on how to keep the grinch from stealing bin space. |
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December 17, 1997 |
Southwest accepts first Boeing 737-700. Southwest is the launch Customer for the new aircraft. |
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December 20, 1997 |
Southwest Airlines ranks first on Fortune magazine's "100 Best Companies to Work For in America" list. |
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December 31, 1997 |
1997 Milestones Revenue Passengers: 50,399,960 Trips Flown: 786,288 Fleet: 261 aircraft Employees at yearend: 23,974 Cities opened: JAX, JAN Load Factor: 63.7% Fortune magazine names Southwest Airlines "America's Most Admired Airline. Specialty Aircraft: Triple Crown One (Jun 9) |
Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries
1998
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January 09, 1998 |
The Company flew 2,395.9 million RPMs in December 1997, an .8% increase over the 2,375.7 million flown in December 1996. ASMs increased 9.2% to 3,829.1 million. |
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January 12, 1998 |
Announces "Kids Fly Free" vacation program with Disneyland. FORTUNE magazine names Southwest Airlines "The Best Company to Work For in America." |
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January 22, 1998 |
Net income for fourth quarter 1997 was $80.6 million, an increase of 186% over 1996's fourth quarter net income of $28.2 million. Net income per share was $.35 versus $.13 for 1996. Net income for the year ended Dec. 31, 1997 was $317.8 million, a 53.5% increase over 1996's net income of $207.3 million. Net income per share for year ended 1997 was $1.40 per share. |
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January 23, 1998 |
Announces special fares for travel from Texas and the Midwest for $99 or less. Tickets must be purchased between Jan. 25 and Feb. 10 for travel from Feb. 1 through Jun. 5. Fares are based on one-way travel and require a RT purchase. |
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January 29, 1998 |
Announces new pilot base at BWI expected to open Apr. 1, 1998. Announces $99 Coast-to-Coast fares. Fare is one-way and requires roundtrip purchase. |
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February 02, 1998 |
Announces new preboarding and carryon "Bin Hog" policy. |
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February 04, 1998 |
Announces Cargo service available on Internet at www.swacargo.com. |
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February 05, 1998 |
The Company flew 2,069.6 million RPMs in Jan. 1998, a 3.9% decrease from the 2,154.4 million flown in January 1997. ASMs increased 7.2% to 3,835.0 million. The load factor was 54%. |
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February 14, 1998 |
Our Systems Department is named 1998's "Heroes of the Heart." |
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February 18, 1998 |
Announces new Saturday only nonstop service between GEG-LAS, TUL-LAS, MSY-LAS, and STL-FLL. This is the first nonstop flight between these cities. |
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February 24, 1998 |
Introduces Special Weekly Internet Fares Available from all Southwest cities. Each week a different special will be available beginning on each Tuesday and must be purchased by that Friday. |
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February 25, 1998 |
Announces 1997 ProfitSharing Contribution. Employees will receive more than $91 million in ProfitSharing, the largest in Company history. The contribution represents about 11 percent of eligible salaries. |
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February 26, 1998 |
Announces agreements in principle to acquire three former Western Pacific 737-300's. |
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March 02, 1998 |
Fortune magazine lists SWA as the #1 "America's Most Admired Airline" in its March 1998 issue. SWA also placed 6th on Fortune's list of "America's Most Admired Companies" in the same issue. |
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March 05, 1998 |
Announces that the Company flew 2,167.2 million RPMs in February 1998, a 9.5 percent increase over the 1,979.3 million RPMs flown in February 1997. ASMs increased 6.9 percent to 3,521.3 million from the February 1997 level of 3,295.0 million. The load factor for the month was 61.5 percent, up 1.4 points from 1997. Year-to-date load factor was 57.6 percent, compared to 60.1 percent for the same period last year. |
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March 17, 1998 |
Announces service from Manchester, New Hampshire beginning June 7 with 12 daily nonstop flights to four cities: eight to BWI, two to MDW, one to BNA, and one to MCO. |
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March 24, 1998 |
In an effort to continue improving our cargo service, CATTS (Cargo Accounting Tracking and Tracing System is implemented. |
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March 27, 1998 |
Files an action in federal court, seeking to end pending litigation between the Cities of Dallas and Ft. Worth over Love Field, insofar as it may affect Southwest's right to use Love Field. |
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March 31, 1998 |
Southwest, Lambert-St. Louis International Airport, and St. Louis officials celebrate the opening of the ticket counter, baggage claim area, and 1,000 vehicle-parking garage for the new East Terminal. Southwest will operate out of all 12 gates in the terminal. |
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April 01, 1998 |
BWI Pilot Base opens today. |
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April 02, 1998 |
Announces $99 Coast-to-Coast sale. Fares are available for purchase until Apr. 15 with travel good until Sept. 9, 1998 |
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April 07, 1998 |
Extends internet double flight credit for Rapid Rewards members. |
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April 15, 1998 |
Teams with First Bank Visa to provide a free three-minute call on AT&T Inflight Phones to anyone who uses there Southwest Visa to place the call. |
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April 20, 1998 |
Southwest retains top spot in the national Airline Quality Rating for the third consecutive year as conducted annually by the W. Frank Barton School of Business at Wichita State University and the University of Nebraska at Omaha Aviation Institute. |
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April 23, 1998 |
Announces 1998 first quarter earnings up 37.6% to $70 million, compared to $50.9 million in first quarter 1997. Total operating revenues increased 6.3 percent to $942.7 million, compared to $887.1 million for the first quarter 1997. The load factor was 61.2 percent versus 1997 first quarter load factor of 62.1 percent. |
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May 01, 1998 |
Herb announces the following senior management changes effective as specified: Effective Dec. 31, 1998, Gary Barron relinquishes his position as Executive Vice President-Chief Operations Officer. He will remain an Executive Vice President of Southwest through at least Dec. 31, 2000 with responsibilities primarily in the labor relations area. Jim Wimberly, formerly Vice President Ground Operations, will transition under Barron's direction for the remainder 1998, and on Jan. 1, 1999, will replace Barron as Executive Vice President-Chief Operations Officer. Flight Operations, Inflight Services, Maintenance, Fuel Management, and Ground Operations will report to Wimberly, 45, in his new position. Dave Ridley is named Vice President Ground Operations, effective May 1, 1998. Ridley, 45 was Vice President Marketing and Sales, and will now oversee 8,000 Employees who work in Cargo, Customer Service, and Ramp and Operations at Southwest's 52 airport locations. He will also become a member of Southwest's Executive Planning Committee. Joyce Rogge will become Vice President Marketing and Southwest's sole marketing officer on May 1, 1998. Previously, Rogge, 40, was Vice President Advertising and Promotions, and shared responsibility for Marketing and Pricing with Ridley. In her new position, she will also oversee Field Marketing, Product Distribution, and the Group and Packages business Donna D. Conover is named Vice President Inflight Services and Provisioning. Conover, 45, was Director System Support for Ground Operations and will now oversee approximately 4,500 Flight Attendants as well as the aircraft provisioning function. |
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May 05, 1998 |
Opens nine new gates at STL East Terminal. |
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May 06, 1998 |
Announces that the Company flew 2,629.5 million RPMs in April 1998, a 20.3 percent increase over the 2,185.2 million flown in April 1997. ASMs increased 7.2 percent to 3,852.0 million from the April 1997 level of 3,594.3 million. The load factor for the month was 68.3 percent, up 7.5 points from 1997. |
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May 11, 1998 |
Southwest announces it has been successful in completing all immediate inspections ordered by the FAA on Sunday May 10, regarding wiring of the fuel pump in the aircraft's main tank. Southwest further announces it has completed all immediate inspections with minimal Customer inconvenience. |
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May 19, 1998 |
Southwest Airlines receives the Business of the Year Award – Spirit of Success Award from The BWI Business Partnership, Inc. |
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May 22, 1998 |
Establishes Governmental Affairs and Legal Office in Washington, D.C. |
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May 28, 1998 |
$99 or less sale for travel to or from PHX, STL, CLE, CMH, DTW, or MDW. Announces that Southwest will increase its daily schedule by 18 departures effective July 6,and by 18 more departures on Aug. 5 as a result of new 737-700 aircraft deliveries. The new flights are concentrated in key jump-off markets such as BNA, BWI, MCI, and HOU. On July 6, Southwest will add a nonstop BNA-SAN and a nonstop MCI-PVD. Additional daily nonstop service includes BNA-HOU, BNA-MCI, BNA-MSY, BWI-MCI, BWI-BNA, MCI-LAX, and MCI-OAK. Southwest Airlines receives the Best Practices in Corporate Communications Special Report on Customer Service award from Business Ethics. |
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May 29, 1998 |
Southwest and VISA USA rewards Cleveland-area resident Julie Weiss with a party plane. Julie and 81 of her family and friends headed off today for a weekend of fun in Orlando courtesy of Southwest and VISA USA. |
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June 01, 1998 |
Because of its threat to our East Coast service, we launch a Companywide battle against Metrojet, a subsidiary of US Airways |
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June 04, 1998 |
Announces that the Company flew 2,743.0 million RPMs in May 1998, a 15.3% increase over the 2,378.3 million flown in May 1997. ASMs increased 6.4% to 3,935.6 million from the May 1997 level of 3,700.6 million. The load factor for the month was 69.7%, up 5.4 points from 1997. |
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June 07, 1998 |
Begin MHT service with 12 daily nonstop flights to four cities: BWI, MDW, MCO, and BNA. |
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June 11, 1998 |
Open new PHX Provisioning facility. New facility becomes the largest in the system. |
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June 18, 1998 |
27th Anniversary Offers $49 Fourth of July fares. A technologically advanced Dispatch Control Center at Headquarters is unveiled. The new area features Dispatch Release data, weather, and flight tracking information, as well as the new AVTEC touch-screen phone system. |
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June 25, 1998 |
Adds nonstop service from ABQ to OAK beginning Oct. 25. Announces new daily nonstop between HOU and JAN. |
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July 07, 1998 |
Announces that the Company flew 2,852.6 million RPMs in June 1998, a 16.4% increase over the 2,451.0 million flown in June 1997. ASMs increased 6.5% to 3,925.3 million from the June 1997 level of 3,686.3 million. The load factor for the month was 72.7%, up 6.2 points from 1997. For the second quarter of 1998, Southwest flew 8,225.1 million RPMs compared with the 7,014.5 million recorded for the same period in 1997, an increase of 17.3%. ASMs increased 6.7% to 11,712.9 million from the 1997 second quarter level of 10,981.2 million. The second quarter load factor was 70.2%, up 6.3 points from the same period last year. Year to date, Southwest has flown 15,124.0 million RPMs, compared with the 13,547.5 million recorded for the same period of 1997, an increase of 11.6%. ASMs increased 6.9% to 22,983.1 million from the 1997 level of 21,498.8 million. The load factor was 65.8%, up 2.8 points from the same period last year. |
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July 15, 1998 |
Offers Customers the opportunity of receiving e-mail notification of sales and promotions available on our web site. |
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July 23, 1998 |
Board of Directors approves 3-for-2 stock split effective with the dividend paid on Sep. 23, 1998 to shareholders of record at close of business on Sep. 2, 1998. A record quarterly profit of $133.4 was earned in the second quarter. Diluted income per share was $.57 for the quarter. |
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July 25, 1998 |
Sponsors "Great Gilroy Garlic Games" at the Great Gilroy Garlic festival. |
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August 05, 1998 |
Announces that the Company flew 2,997.4 million RPMs in July 1998, a 17.4% increase over the 2,553.5 million flown in July 1997. ASMs increased 7.3% to 4,100.3 million from the July 1997 level of 3,820.4 million. The load factor for the month was 73.1%, up 6.3 points from 1997. Year to date, Southwest has flown 18,121.4 million RPMs compared with the 16,101 million recorded for the same period last year, an increase of 12.5%. ASMs increased 7% to 27,083.4 million from the 1997 level of 25,319.2 million. The year-to-date load factor was 66.9%, up 3.3 points from last year. |
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August 09, 1998 |
Celebrates one year of service in JAN. |
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August 11, 1998 |
Announces name of Internet-only fares--"Click-n-Save." |
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September 03, 1998 |
Announces that the Company flew 2,947.0 million RPMs in August 1998, an 8.9% increase over the 2,705.3 million flown in August 1997. ASMs increased 8.1% to 4, 170.6 million from the August 1997 level of 3,858.6 million. The load factor for the month was 70.7%, compared to 70.1% for the same period a year ago. Year to date RPMs increased 12% to 21,068.4 million, compared with the 18,806.3 million recorded for the same period in 1997. ASMs increased 7.1% to 31,254.0 million from the 1997 level of 29,177.8 million. The year-to-date load factor was 67.4%, up 2.9 points from the same period last year. |
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September 17, 1998 |
Announces new nonstop BWI-PHX and BWI-SAT service. Southwest will also add new BWI-PVD, BWI-TPA, AND BWI-FLL service on Dec. 7, 1998. |
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September 19, 1998 |
Ontario celebrates new terminal opening with Southwest Inaugural flight on California One-the first plane to take off and land at the new terminal. We will operate eight gates out of the new terminal. |
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September 22, 1998 |
Announces new daily nonstop service between PHX and SEA beginning 1/14/99. |
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September 23, 1998 |
Laura Wright becomes Southwest's new Treasurer. John Owen becomes Vice President Operations Planning and Analysis. Southwest Pilots vote to keep in place the ten-year contract negotiated in 1994 that will expire in 2004. |
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October 05, 1998 |
Fortune magazine announces that Southwest is the third most admired airline in the world. Dispatch Employees, represented by Southwest Airlines Employees Association (SAEA), sign an unprecedented 12-year contract with the airline that was ratified by more than 78% of the SAEA membership. The contract is effective through 11/30/09. |
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October 06, 1998 |
Opens new fuel facility at HOU. SWA's Dispatchers are selected by the Airline Dispatchers Association (ADF) to receive its annual national Aviation Safety Award. The award is given to SWA Dispatchers as recognition for 27 years of scheduled flight operations without a major accident or Customer fatality. Announces that the Company flew 2,519.1 million RPMs in September 1998, 9.2% increase from the 2,307.1 million flown in September 1997. ASMs increased 5.1% to 4,009.0 million from the September 1997 level of 3,813.2 million. The load factor for the month was 62.8%, up 2.3 points from 1997. Third quarter--8,463.5 million RPMs, compared with 7,565.8 million for the same period 1997. ASMs increases 6.9% to 12,279.9 million from the 1997 third qtr. level of 11,492.1 million. Third quarter load factor was 68.9%, up 3.1 points. Year-to-date RPMs increased 11.7% to 23,587.5 million from the 21,113.4 million RPMs recorded for the same period 1997. ASMs increased 6.9% to 35,263.0 million from the 1997 level of 32,991.0 million. The year-to-date load factor was 66.9%, up 2.9 points from the same period last year. |
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October 09, 1998 |
LUV Classic golf tournament at Bear Creek. $500,000 was donated to Ronald McDonald Houses in the following manner: ¼ to DAL, ¼ to TUC, ¼ JAX, and ¼ to SMF. |
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October 15, 1998 |
Southwest announces special military fares for the holidays. The fares require reservations and are valid doe travel from Dec. 15, 1998 through Jan. 15, 1999. Southwest is bringing back its legendary "Friends Fly Free" promotion for a limited time. Tickets may be purchased through Dec. 9, 1998 for travel through April 2, 1999. |
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October 20, 1998 |
Southwest announces third quarter earnings up 40.1% net income for third quarter 1998 increased 40.1% to 129.6 million, compared to 92.5 million in third quarter 1997. Total operating revenues for third quarter were $1,094.8 million (+9.8%), compared to 997.2 million for third quarter 1997. RPMs increased 11.9 percent in third quarter 1998 as compared to a 6.9% increase in ASMs, resulting in a 3.1 point increase in load factor to 68.9%. |
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October 21, 1998 |
Los Angeles Line Maintenance opens. |
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October 24, 1998 |
First annual Maintenance Olympics takes place in PHX. Southwest ends its marketing agreement with Icelandair that had begun in January of the last year. The decision came about after the foreign carrier eliminated service to Luxembourg. |
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October 26, 1998 |
Southwest moves to SMF's new Terminal A, celebrating the opening of its eight new gates. Fortune magazine lists SWA as the 13th Most Admired Company in the World and the third Most Admired Airline in the World. |
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October 30, 1998 |
LRC "bewitches" students of Watershed Day Care and College Station Elementary as part of SWA's outrageous Halloween celebration. Little Rock Vice Mayor Michael Keck, Willie Oates are among the judge's for the center's contests for individual costumes, team decorations, and pumpkin carving. |
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November 04, 1998 |
Southwest announces that the Company flew 2,683.8 million RPMs in October 1998, up 7.7% over October 1997. ASMs increased 5.2% to 4,156.3 million over the October 1997 level of 3,950.3 million. The load factor for the month was 64.6%, up 1.5 points from 1997. |
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November 10, 1998 |
Southwest announces new Saturday-only nonstop service between RNO and AUS, HOU, and SAT beginning Jan. 16, 1998. |
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November 17, 1998 |
Southwest to begin Saturday-only nonstop service between LAS and BWI, MCO, STL, CLE, and TPA 1/14/99 Also announces new nonstop service between AUS and LAX, TPA and between MCI and SEA, MCO beginning Feb. 5, 1999. |
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November 26, 1998 |
Southwest's first transcontinental flight flies roundtrip between OAK to BWI. This one-day experiment was conducted to formally evaluate Southwest's operations on longhaul flights. Each Customer onboard completed a survey, and the results were overwhelmingly positive. To celebrate these landmark Thanksgiving Day flights, each Customer was given a choice between a smoked turkey or a bottle of Wild Turkey. |
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December 03, 1998 |
Southwest announces that the Company flew 2,539.2 million RPMs in November 1998, up 7.9% from last year. ASMs increased 6.6% to 3,962.5 million over the November 1997 level of 3,717.0 million. The load factor for the month was 64.1%, up from 63.3%. |
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December 07, 1998 |
Nonstop Service between Baltimore/Washington and Phoenix and between Baltimore/Washington and San Antonio debuts today. |
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December 09, 1998 |
Announces new daily service from MacArthur Airport on Long Island effective March 14, 1999. Southwest will operate 12 daily nonstop departures to four cities: BWI, MDW, BNA, TPA; eight flights to BWI, two daily to MDW, one to BNA, and one to TPA. Southwest will also offer direct or connecting service to 29 other cities. With the addition of ISP, Southwest will serve a total of 53 cities in 27 states. |
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December 21, 1998 |
Southwest Airlines ranks fourth on Fortune magazine's "100 Best Companies to Work For in America" list. Fortune also named SWA the most admired airline in the US for the third year in a row and the seventh most admired corporation for 1998. |
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December 31, 1998 |
1998 Milestones Revenue Passengers: 52,586,400 (becoming the fourth largest airline in terms of systemwide enplanements.) Trips Flown: 806,822 Fleet: 280 aircraft Employees: 26,949 Cities opened: MHT Load Factor: 69.0% Station of the Year: ELP Res. Center of the Year: LRC Southwest Airlines is named "The Best Company to Work For in America." Fortune magazine names Southwest the sixth "Most Admired Companies in America" and 13th |
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December 31, 1998 |
For the year ended Dec. 31, 1999, we flew 31,419.1 million RPMs, a 10.8% increase over 1997. ASMs increased 6.9% to 47,543.4 million from 1997. The load factor was 66.1%, up 2.4 points from 1997. Southwest Airlines is listed in CIO 100 by CIO Magazine for Customer Relationship Management. Southwest Airlines ranks 371st in the Fortune 500 in Fortune Magazine. |
1999
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January 05, 1999 |
Southwest applicants now have the "freedom" to submit their resumes online. Resumes are downloaded nightly into the STAARS applicant tracking system. |
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January 06, 1999 |
Tampa Bay becomes the 18th SWA Provisioning location. |
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January 07, 1999 |
Southwest Airlines inducts baseball great Nolan Ryan into its very own Hall of Fame with the dedication of the Nolan Ryan Express, a high flying tribute to Ryan's outstanding achievements. Ryan recently returned to Texas from Manhattan, N.Y., where he was announced as one of this year's National Baseball Hall of Fame inductees. He will become only the seventh Texan to join this prestigious membership. Ryan was the first passenger to board the "Nolan Ryan Express," a Southwest Boeing 737-700, as it carried him to dedication ceremonies in Dallas, Austin, and Houston. During christening celebrations in Dallas and Houston, he autographed both sides of the aircraft's nose on two specially designed decals each featuring a baseball with airplane wings and a Southwest colored tail. |
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January 11, 1999 |
Southwest Airlines and Disneyland announce its "Kids Fly Free" vacation program. |
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January 14, 1999 |
Southwest Airlines ranks first in Ranking Arizona-The Best of Arizona Business by Arizona Business Magazine. |
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January 21, 1999 |
Southwest Airlines announces fourth quarter earnings. Net income for fourth quarter 1998 was $100.4 million, as compared to $80.6 million earned in fourth quarter 1997, an increase of 24.6 percent. Total operating revenues for fourth quarter 1998 increased 7.4 percent to $1.05 billion, compared to $975.6 million for fourth quarter 1997. |
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January 22, 1999 |
Southwest Airlines announces it is adding new Saturday-only nonstop service between Orlando and Phoenix on April 10, 1999. This new service will be available for travel through June 5, 1999. |
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January 23, 1999 |
MAF operations begin at the new 163,000-square-foot Midland International Airport Terminal. Previously, our MAF Employees worked out of the old 57,000-square-foot facility at Midland Airport Terminal. |
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January 28, 1999 |
Our Rapid Rewards program wins two Freddie Awards and places second in four other categories. RR won "Best Award Redemption" and "Best Bonus Categories." RR also received a "Best Bonus" Freddie for our FFF offer. Additionally, we placed second "Program of the Year," "Best Award," "Best Web Site," and "Best Customer Service." Southwest Airlines is honored in the Freddie Awards by Inside Flyer Magazine. |
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February 01, 1999 |
Southwest Airlines ranks first on the "1999 Quest for Quality Readers' Choice Award" from Logistics Magazine. |
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February 01, 1999 |
Southwest Airlines receives an award for the "1999 Hispanic Corporate 100" given by Hispanic Magazine. |
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February 02, 1999 |
The "LUV Airline" is kicking off "Love Month" by making it easy for frequent flyers to give something back to their communities. The "Give Your Heart Wings" program lets Southwest Airlines' Rapid Rewards members donate valid unused award tickets to Southwest Airlines for distribution to nonprofit organizations in their communities. |
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February 04, 1999 |
More than 2,000 elementary school students in 52 cities across the nation will be adopting their own Southwest Airlines pilot as part of the airline's 1999 Adopt-A-Pilot program. The Adopt-A-Pilot program teams a Southwest Airlines pilot with each of 52 classrooms nationwide representing the destinations served by the Texas-based airline. The pilots serve as adult mentors for the students in addition to providing the focal point of the program. Using an official route map, each class will follow its adopted pilot over the course of the four-week program. The pilots will send updates and flying statistics to his or her class each day that the students will incorporate into the Adopt-A-Pilot curriculum. The classroom materials cover such subjects as math, geography, aviation principles, civics, writing, and research skills. It is the interaction with the pilot, however, that makes the program "fly." |
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February 06, 1999 |
Southwest Airlines adds new nonstop service between Long Island MacArthur and Orlando, and between Long Island MacArthur and Tampa Bay. |
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February 12, 1999 |
Maintenance Control Employees are named 1999's "Heroes of the Heart." |
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March 01, 1999 |
Fortune magazine lists SWA as the #1 "America's Most Admired Airline" in its March 1999 issue. SWA is also 7th on Fortune's list of "America's Most Admired Companies" in the same issue. |
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March 03, 1999 |
Jim Sokol becomes Vice President Maintenance and Engineering. |
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March 04, 1999 |
Announces that the Company flew 2,539.4 million RPMs in February 1999, a 17.2% increase from the 2,167.2 million RPMs flown in February 1998. ASMs increased 10.2% to 3,879.1 million from the 1998 level of 3,521.3 million. The load factor was 65.5%, compared to 61.5% for the same period of a year ago. Announces new daily service from the Raleigh-Durham International Airport beginning June 6, 1999 with 12 daily nonstop departures to five cities: four to BWI, four to BNA, two to MDW, one to TPA, and one to MCO. Southwest will also offer connecting service to 28 other cities. |
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March 06, 1999 |
At the yearly conference of the Texas Public Relations Association (TPRA), the 400-member group awards Southwest Airlines' with the Lone Star Award. This award recognizes exemplary corporate ethics in dealing with Customers, stockholders, Employees, and the media. |
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March 10, 1999 |
The Company announces that Employees will receive more than $120 million in ProfitSharing for 1998. The 1998 ProfitSharing contribution represents 13.7% of eligible salaries. |
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March 14, 1999 |
Southwest begins new service from Long Island's Islip Airport (ISP) with 12 daily nonstop flights to four cities: eight daily flights to Baltimore/Washington, two flights to Chicago Midway, one flight to Nashville, and one flight to Tampa Bay. |
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March 15, 1999 |
Inaugurates Islip (Long Island) service with a traditional Irish processional, complete with bagpipers and shamrocks. |
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April 08, 1999 |
Inflight announces that SWA's next Inflight Base will open in Baltimore in July 1999. The first month of operation, there will be approximately 300 Flight Attendants at the base. This number will grow to about 800 by year's end. |
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April 09, 1999 |
Employee number 50,000 was issued to George Szymeczek of Pilot Class 99-06. |
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April 13, 1999 |
The Orlando Magic pushback is christened. |
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April 16, 1999 |
Southwest awards 261 lucky Employees exciting prizes-including nine shiny new Ford Expeditions-as the winners of the "Holiday Perfect Attendance Program." To be eligible for the contest, Employees had to have perfect attendance from November 1998 through January 1999. |
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April 17, 1999 |
SWA's 26th and last Chili Cookoff takes place at Old Fort Dallas. |
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April 19, 1999 |
Southwest Airlines ranks fifth in the 1998 Airline Quality Rating (AQR) study. |
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April 20, 1999 |
Net income for first quarter 1999 increased 36.9 percent to $95.8 million, compared to $70.0 million in first quarter 1998. Diluted net income per share was $.27 in first quarter 1999 compared to $.20 in first quarter 1998. Included in first quarter 1999 results is a nonrecurring after-tax charge of $6.4 million, or $.02 per diluted share, related to the consolidation of certain software development projects. Excluding this nonrecurring item, net income was $.29 per diluted share, an increase of 45.0 percent compared to first quarter 1998. Total operating revenues for first quarter 1999 increased 14.1 percent to $1.08 billion, compared to $942.7 million for first quarter 1998. Load factor was 64.9 percent versus the first quarter 1998 load factor of 61.2 percent. |
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May 05, 1999 |
Southwest Airlines Co. announces that the Company flew 3,059.8 million revenue passenger miles (RPMs) in April 1999, a 16.4 percent increase from the 2,629.5 million RPMs flown in April 1998. Available seat miles (ASMs) increased 10.4 percent to 4,251.7 million from the April 1998 level of 3,852.0 million. The load factor for the month was 72.0 percent, up 3.7 points from 1998. For the first four months of 1999, Southwest flew 11,106.3 million RPMs, compared with the 9,528.4 million RPMs recorded for the same period of 1998, an increase of 16.6 percent. Available seat miles increased 10.1 percent to 16,644.7 million from the 1998 level of 15,122.2 million. The year-to-date load factor was 66.7 percent, up 3.7 points from the same period last year. |
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May 05, 1999 |
Southwest Airlines launches the Freedom USA Pass sales in Australia, Germany, and New Zealand. |
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May 10, 1999 |
Herb Kelleher receives an award for the "1998 Airlines Person of the Year" from Travel Agent magazine. |
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May 11, 1999 |
Southwest Airlines is recognized in the Domestic Airline Customer Service Study by Frequent Flyer Magazine. |
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May 14, 1999 |
Southwest Airlines makes changes in its pilot recruitment efforts by allowing pilots to apply to Southwest without having a Boeing 737 type rating (SWA has required the 737 type rating at time of application for nearly 20 years). Pilots without a type rating who successfully complete all phases of the hiring process will be given six months to obtain a type rating. |
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May 20, 1999 |
Southwest Airlines' Board of Directors declares a 3-for-2 stock split of the Company's common stock and also increased the quarterly dividend at the May 20 Shareholders Meeting. The 3-for-2 stock split will be distributed on July 19, 1999 to Shareholders of record at the close of business on June 30, 1999. |
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May 23, 1999 |
Austin's Robert E. Mueller Municipal Airport closes, and service begins at the brand new Austin-Bergstrom International Airport (AUS). |
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June 01, 1999 |
Herb Kelleher receives the Chief Executive of the Year Award from Chief Executive Magazine. |
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June 01, 1999 |
Sales and Marketing Management magazine honors Southwest Airlines as one of the most trusted companies in the United States. |
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June 02, 1999 |
Southwest Airlines Vacations announces the kickoff of an advertising/marketing campaign targeting Spanish-speaking Customers. SWA has established a dedicated toll-free phone number, 1-888-423-5683, staffed with bilingual reservation agents to assist Spanish-speaking travel agents and Customers. Southwest unveils Nevada One, a Boeing 737-700 donning the design of the Nevada state flag, to commemorate Southwest's dedication to our Customers in the "Battle Born" state. The festive paint scheme consists of 15 gallons of blue, six gallons or green, five gallons of yellow, three gallons of each desert gold and white, and two gallons each of black, grey, red, and silver gloss. |
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June 03, 1999 |
Southwest Airlines Co. announces that the Company flew 3,157.2 million revenue passenger miles (RPMs) in May 1999, a 15.1 percent increase from the 2,743.0 million RPMs flown in May 1998. Available seat miles (ASMs) increased 10.7 percent to 4,355.9 million from the May 1998 level of 3,935.6 million. The load factor for the month was 72.5 percent, up 2.8 points from 1998. For the first five months of 1999, Southwest flew 14,263.5 million RPMs, compared with the 12,271.4 million RPMs recorded for the same period of 1998, an increase of 16.2 percent. Available seat miles increased 10.2 percent to 21,000.6 million from the 1998 level of 19,057.8 million. The year-to-date load factor was 67.9 percent, up 3.5 points from the same period last year. |
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June 06, 1999 |
In the spirit of Kitty Hawk, Southwest Airlines celebrates its new service from Raleigh-Durham International Airport (RDU). Southwest has 12 daily nonstop flights to five cities: four daily flights to Baltimore/Washington International Airport, four daily flights to Nashville, two daily flights to Chicago's Midway Airport, one daily flight to Tampa Bay, and one daily flight to Orlando. Production begins on the new SAAS reservation system. The system has the reservations capacity and basic functionality necessary to handle our Company's growth indefinitely. |
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June 07, 1999 |
Southwest Airlines Employees, Manchester Mayor Raymond Wieczorek, and state and airport representatives celebrate Southwest's one-year anniversary of service today in northern New England. Southwest presents Mayor Wieczorek and the state of New Hampshire ceremonial keys to Southwest's fleet of Boeing 737s in honor of this special milestone. According to the Department of Transportation, the number of passengers flying between Manchester Airport and Baltimore/Washington in the third quarter of 1998 increased more than 4,500 percent versus the same quarter a year before. The average fare between the two cities dropped 71 percent. Southwest's arrival last year helped make Manchester Airport the fastest-growing airport in the nation in 1998. |
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June 14, 1999 |
Herb Kelleher is named an honorary lifetime member of the American Society of Safety Engineers. |
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June 18, 1999 |
28th Anniversary |
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June 23, 1999 |
Southwest has the most helpful Flight Attendants of the top nine airlines, according to a J.D. Power and Associates report. Rankings were based on the Power/Frequent Flyer survey of 6,520 frequent business travelers. |
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June 26, 1999 |
Annual Awards Banquet |
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July 01, 1999 |
Dollar Rent A Car joins the Rapid Rewards Frequent Flyer Program. Colleen Barrett is awarded as one of the Top Women Executives in Womens Enterprise Magazine. |
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July 01, 1999 |
Chief Executive magazine names Herb the 1999 CEO of the Year. Herb becomes the 14th recipient of the CEO of the Year award. |
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July 07, 1999 |
Official opening of the BWI Flight Attendant Base. |
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July 13, 1999 |
Southwest Airlines announces it will inaugurate daily service from Connecticut's Bradley International Airport on Oct. 31, 1999. Southwest will operate 12 daily nonstop departures to four cities: Baltimore/Washington, Chicago Midway, Nashville, and Orlando. |
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July 20, 1999 |
Net income for second quarter 1999 increased 18.3 percent to $157.8 million, compared to $133.4 million in second quarter 1998. Total operating revenues increased 13.1 percent to $1.22 billion, compared to $1.08 billion for second quarter 1998. |
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July 28, 1999 |
Due to upgrades in the SAAS reservation system, Southwest decides to discontinue development of the inhouse reservations computer system known as NewRes. |
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July 29, 1999 |
Colleen Barrett is named the most important "secretary" in the airline business on The Most Powerful Women in Travel by Travel Agent Magazine. |
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August 01, 1999 |
"The Freedom Walk: Go, See, Do II" Program kicks off and runs through October 31, 1999. |
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August 13, 1999 |
Southwest Airlines takes delivery of our 300th Boeing 737! |
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August 25, 1999 |
The American Society of Safety Engineers (ASSE) recently awarded Southwest Airlines CEO Herbert D. Kelleher an honorary lifetime membership into the Society. Kelleher was given this award in recognition of Southwest's commitment to protecting the health and wellbeing of its passengers and employees. Designed to recognize those that have contributed substantially to the advancement of safety, this prestigious award has been given only seven other times in ASSE's 89-year history. |
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August 26, 1999 |
Southwest Airlines today introduces environmentally friendly, electric powered ground equipment at Tulsa International Airport. We purchased six belt loaders and seven electric tugs. Systemwide, Southwest has a total fleet of more than 20 electric belt loaders and 50 electric tugs and uses the equipment in such cities as OKC, ONT, PHX, and TUL. |
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September 09, 1999 |
Southwest Airlines launches a new design and adds more Customer features for Rapid Rewards members and those who ship cargo. |
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September 20, 1999 |
Southwest Airlines launches FreedomNet on the Company Intranet and also an Internet version called FreedomNet@Home. The Employee Update which was a weekly communications tool had to be printed and distributed to all locations until today. Now the communications tool will be distributed online daily and the name has been changed to Today@SWA. Employees receive information about Southwest's new Companion Pass program with their paychecks. The new program is an enhancement of the current pass program. The Companion Pass program will affect single Employees, which is approximately 40 percent of our workforce. |
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September 23, 1999 |
Southwest Airlines announces that its Board of Directors has authorized a repurchase of up to $250 million of the Company's common stock. Based on the closing price of $14.625 on Sep. 22, 1999, this represents approximately 17.1 million shares of common stock. |
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September 23, 1999 |
Southwest ranks 25th of 30 in a study with the best corporate reputations in America, released by the Reputation Institute—a private research organization. The study is called the RQ Gold. Southwest is the only airline to make the list. The survey was conducted for The Wall Street Journal. |
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October 01, 1999 |
Southwest Airlines names Jim Ruppel as Vice President of Customer Relations and Rapid Rewards. Nashville Line Maintenance opens. Beginning Oct. 1, 1999 members of Southwest's frequent flyer program can earn credit for hotel stays at Hilton and Marriott International, Inc. |
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October 01, 1999 |
Fortune magazine lists Southwest Airlines as the "World's Most Admired Airline." Announces that the Operations Terminal Information System (OTIS) goes live at all locations June 1. |
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October 08, 1999 |
The Reservations Resource Center (RRC) changes its name to "Reservations Automation and Support." Additionally, when calling for Ticketless help, your call will now be answered as "Source of Support 6800" or "S.O.S 6800." LUV Classic golf tournament at Bear Creek. $543,000 was donated to Ronald McDonald Houses in the following manner: 1/3 to DAL, 1/3 to PDX, and 1/3 to MSY. |
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October 11, 1999 |
Southwest Airlines ranks 22nd on The World's Most Admired Companies by Fortune Magazine. |
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October 13, 1999 |
The Dallas City Council approves a deal that will allow Southwest Airlines to expand its headquarters campus by 21.2 acres and add needed aircraft maintenance hangars and related maintenance facilities. The deal, valued at $25 million, calls for Southwest to lease a tract of land located at the north end of Dallas Love Field Airport. The land would be leased to Southwest, which in exchange will design and construct replacement facilities for the Northwest Police Substation, Dallas' water utilities department, and associated facilities at a cost of about $7.2 million. Southwest, in turn, will spend at least $15 million constructing hangar facilities and other related maintenance office and employ an additional 165 Employees by the end of 2002. A second phase calls for additional maintenance or headquarters improvements to be made beginning in 2006. |
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October 15, 1999 |
Southwest Airlines and American Airlines sign a mutually beneficial Employee Pleasure Travel Pass Agreement. Employees and retirees of Southwest will be eligible to request and purchase unlimited, space-available passes at a reduced rate for travel on American and American Eagle flights within the 48 contiguous United States. |
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October 19, 1999 |
Southwest Airlines Announces 3rd quarter earnings. Operating income was up 1.2 percent to $206.5 million versus third quarter 1998, while net income was down 2.1 percent to $127.0 million. Total operating revenues for third quarter 1999 increased 12.8 percent to $1.24 billion, compared to $1.09 billion for third quarter 1998. RPMs increased 13.6 percent in third quarter 1999 as compared to a 10.9 percent in ASMs, resulting in a 1.7 point increase in load factor to 70.6 percent. Herb said: "Our third quarter 1999 results were adversely affected by significantly higher jet fuel prices and Hurricane Floyd. Despite these challenges, the splendid People of Southwest Airlines produced third quarter 1999 earnings of $127.0 million at a net margin of 10.3 percent. |
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October 20, 1999 |
All Employees receive information regarding the Year 2000 Perfect Attendance Challenge with their October 20 paychecks. |
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October 25, 1999 |
Silver One will have its polished aluminum skin covered with silver paint next month to reduce the costs of maintaining the unpainted aircraft. |
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October 31, 1999 |
Hartford (BDL) service starts with eight daily nonstop flights to BWI, two daily to MDW, one daily to BNA, and one daily to MCO. Southwest will occupy two gates at BDL and will have 44 Employees when operations are fully staffed. |
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November 01, 1999 |
The Year 2000 Perfect Attendance Challenge kicks off and will run through February 3, 2000. |
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November 06, 1999 |
Southwest Airlines Spirit Magazine wins the Katie Award for Excellence in Journalism and Mass Communication from the Press Club of Dallas. |
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November 07, 1999 |
Southwest launches its first ever nation-wide Internet-only fare sale. |
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November 13, 1999 |
Herb Kelleher is inducted into the Texas Aviation Hall of Fame at the Lone Star Flight Museum in Galveston. |
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November 16, 1999 |
Southwest fares very well in all five categories in a recent MSNBC survey rating airlines on performance and safety. According to the survey's 700 respondents, 30 percent found Southwest to rank highest in terms of flight safety. Southwest was judged to have the best maintained fleet. |
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November 18, 1999 |
Southwest is named as one of ten companies "that get it" regarding Internet commerce in the November 18 issue of FORTUNE. |
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November 22, 1999 |
Southwest is singled out in the November 22 issue of BusinessWeek for having a high percentage (33 percent) of female officers, at least double the level of other airlines, according to the article. |
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November 30, 1999 |
Southwest's hometown, Dallas, has been named the best U.S. city for business by Fortune magazine. In a ranking of ten "Best Cities for Business" in the country that will appear in the magazine's Dec. 20, 1999 issue, in fact, eight Southwest destinations – or cities that are within a short drive of a Southwest Station. The cities making the list, in order, are: Dallas, San Jose, Austin, New York, Seattle, San Francisco, Denver, Boston, and Chicago |
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December 01, 1999 |
Herb Kelleher receives CEO of the Century award from Texas Monthly. |
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December 02, 1999 |
Herb Kelleher receives an award for "1999 Spirit of Generations Award" from the Senior Citizens of Greater Dallas |
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December 04, 1999 |
Herb Kelleher is one of top executives awarded with People of the Year by Travel Agent Magazine. |
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December 05, 1999 |
Kansas City Provisioning opens as the 19th Provisioning Base. |
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December 07, 1999 |
PVD-PHX becomes Southwest's longest nonstop flight at 2,271 miles. PVD-PHX will replace BWI-LAS as the Company's longest flight. |
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December 08, 1999 |
Southwest has begun operating from two destination-specific ticket counters at BWI. Our new ticket counter will handle all of our Northeast destinations – PVD, MHT, BDL, and ISP. Our existing ticket counter will handle all other Southwest destinations. Southwest's ticket counters will be separated by one airline. |
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December 15, 1999 |
Today is the day all airlines are expected to begin officially implementing their "Customer Service Plans," which is a voluntary pledge of the airline industry to improve Customer Service in all aspects of industry operations. |
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December 16, 1999 |
Southwest Airlines Cargo Customers may now track their shipments via www.swacargo.com or www.southwest.com. Visitors to the site may follow the progress of their shipment or receive a published rate quote. |
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December 20, 1999 |
Southwest Airlines ranks second on Fortune Magazine's "100 Best Companies to Work For in America" list. |
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December 30, 1999 |
Aviation Daily proclaims "The Rise of Southwest" to be the number one airline event of the past decade. |
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December 31, 1999 |
1999 Milestones Revenue Passengers: 57,500,213 Trips Flown: 846,823 Fleet: 312 aircraft Employees at yearend: 27,653 Cities opened: ISP, RDU, BDL Station of the Year: LBB Res. Center of the Year: HRC Southwest Airlines ranks fourth on Fortune's "100 Best Companies to Work For" list. For the fifth time in a decade, Southwest Airlines Cargo is presented the annual Quest for Quality "Readers Choice" Award from Logistics Management & Distribution Report. Honored in the Freddie Awards by Inside Flyer Magazine Specialty Aircraft Nevada One (Jun 12) |
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December 31, 1999 |
The Y2K Response Center is manned around the clock until January 3 to monitor and correct any adverse events arising from Y2K. Fortunately, New Years' Day comes and goes without any problems. |
2000
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January 01, 2000 |
Southwest Airlines adds a third hotel partner to its Rapid Reward frequent flyer program. Beginning Jan. 1, 2000, members of Southwest's frequent flyer program can earn credit for hotel stays at properties operated by Hyatt. Greg Crum becomes the Vice President of Flight Operations and Chief Pilot. |
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January 06, 2000 |
Southwest Airlines announces that it will inaugurate daily service from Albany International Airport in May. Southwest will occupy two gates at Albany Airport. Albany will be the 56th city Southwest serves. |
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January 10, 2000 |
Southwest Airlines is rated at the nation's number two "Company to Work for in America" in FORTUNE Magazines Jan. 10 issue. |
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January 18, 2000 |
Southwest Airlines' net income for fourth quarter 1999 was down 6.6 percent to $93.8 million versus fourth quarter 1998. Operating revenues for fourth quarter 1999 increased 15.0 percent to $1.2 billion, compared to $1.05 billion for fourth quarter 1998. Southwest Airlines announces that it will inaugurate daily service from Albany International Airport on May 7, 2000 with 10 daily nonstop flights to three cities: Baltimore/Washington, Las Vegas, and Orlando. |
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February 01, 2000 |
Southwest Airlines' frequent flyer program, Rapid Rewards is named Best Bonus Promotion, Best Customer Service, and Best Award Redemption—in the world—at the 12th Annual "Freddie" Awards. Southwest also receives second-place awards in the Program of the Year and Best Web Site categories, and third-place prize for Best Newsletter. PRWeek names Southwest's Corporate Communications department (Public Relations, Corporate Information, and Employee Communications) the "Best Corporate PR Team of the Year." The award was based on the team's cost-effective use of internal and external resources and overall communications management. |
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February 07, 2000 |
For the fifth consecutive year, Fortune magazine lists Southwest Airlines among "America's Most Admired Companies." Southwest was named as "America's Most Admired" airline and the sixth most admired U.S. company overall. Southwest Airlines Maintenance is recognized by the Federal Aviation Administration for having the highest level of participation in the FAA's Aviation Maintenance Technician Awards program. The Aviation Maintenance Technical Training Home Office Award was presented to Southwest. |
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February 14, 2000 |
The Revenue Management and Pricing Department is named 2000 "Heroes of the Heart." |
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February 28, 2000 |
In its first disclosure of Internet revenues, Southwest Airlines announces that more than 25 percent of its January 2000 passenger revenues came through its Internet site, putting the airline on track to exceed $1 billion in e-commerce revenues for 2000. Passenger revenues for 1999 exceeded $250 million; more than 140 percent over fourth quarter 1998. Based on published accounts, in terms of revenue, southwest.com ranks as one of the largest e-commerce sites with the likes of Amazon.com. Among airlines, Southwest is considered the largest by a variety of sources. |
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March 05, 2000 |
Flight 1455 from Las Vegas to Burbank runs off the runway at Burbank International Airport. Southwest Airlines issues the following statement regarding flight 1455: "We are pleased to report there are no fatalities or serious injuries reported at this time. Local authorities and medical personnel have tended to all of the 137 passengers onboard. It is not certain at this time why the aircraft was not able to stop upon its landing in Burbank. Maintenance personnel are on their way to Burbank in order to assist in finding a cause. The Southwest family is working closely with local authorities to make sure the passengers of flight 1455 are cared for and given as much information as is available." |
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March 06, 2000 |
Southwest Airlines' Chairman Herb Kelleher made the following statement regarding flight 1455 from corporate headquarters in Dallas: "We are certainly distressed over the events this evening in Burbank, and our main concern lies with the passengers and crew members onboard that flight. While we are pleased to report that there have been no fatalities or life-threatening injuries, our hearts go out for the trauma these people have experienced." |
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March 27, 2000 |
The Company announces that Southwest Airlines will pay Employees more than $138 million in ProfitSharing -- a record-setting contribution-- based on 1999 financial results. The contributions will be distributed to the 25,1999 Southwest Employees currently eligible for the plan. The ProfitSharing contribution of $138,336,916 represents 14.1 percent of eligible salaries. |
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March 31, 2000 |
Southwest Airlines receives an award for "2000 Hispanic Corporate 100" from Hispanic Magazine. |
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April 10, 2000 |
Southwest Airlines tops the Airline Quality Rating. This is the fourth time Southwest has topped the study and the fifth time to be included in the top five. |
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April 12, 2000 |
The Dual Boarding Bridge is introduced into scheduled service in DAL. Customers have the option to board and deplane via the forward or aft entry doors on selected flights. |
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April 17, 2000 |
Southwest Airlines ranks 339th in the Fortune 500 in Fortune Magazine. Southwest Airlines ranks 56th on the Where do MBA's Want to Work study by Fortune Magazine |
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April 18, 2000 |
Southwest Airlines' net income, before the cumulative effect of a change in accounting principle, for first quarter 2000 was $95.6 million, compared to $95.8 million in first quarter 1999. After consideration of the accounting change, net income was $73.5 million. Total operating revenues for first quarter 2000 increased 15.5 percent to $1.24 billion, compared to $1.08 billion for first quarter 1999. RPMs increased 17.5 percent in first quarter 2000, compared to a 14.2 percent increase in ASMs, resulting in a load factor of 66.8 percent versus the first quarter 1999 load factor of 64.9 percent. |
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April 27, 2000 |
The Wall Street Journal reports the Southwest Airlines topped the list with the best reputation among the ten major U.S. airlines, according to a study by Harris Interactive Inc. and the Reputation Institute, a New York Research Group. The survey was taken March 3 through March 10. The study was made available exclusively to The Wall Street Journal. Southwest Airlines ranks first in the 2001 Airline Reputation Quotient (RQ) Study. |
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May 01, 2000 |
Southwest Airlines today comes to the rescue of company travel planners with a tool that assists the company travel managers in booking and tracking trips made through southwest.com without added fees. The product is called "SWABIZ". Southwest Airlines raises the cost of beer and wine on all of our flight from $2 to $3. |
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May 01, 2000 |
Southwest Airlines begins working with an outside vendor, Certified Airlines Passenger Service (CAPS), to secure and transport luggage from participating hotels in Las Vegas to the McCarren International Airport (LAS). |
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May 05, 2000 |
Southwest holds the first annual Phoenix LUV Classic Golf Tournament and Party. $168,512 was donated to the Ronald McDonald House in the following manner: ½ to PHX and ½ to TUS. |
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May 07, 2000 |
Southwest begins service from Albany with 10 daily nonstop flights to three cities: seven daily flights to Baltimore/Washington, two flights to Orlando, and one flight to Las Vegas. ALB becomes the 56th city Southwest serves. |
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May 08, 2000 |
Inaugurates Albany by prying open a giant treasure chest to symbolize the riches travelers will find by flying on Southwest. |
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May 09, 2000 |
Southwest Airlines is recognized in the Domestic Airline Customer Service Study by Frequent Flyer Magazine. |
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May 17, 2000 |
Annual Shareholders Meeting. |
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May 23, 2000 |
Southwest Airlines names Lubbock International Airport "Station of the Year" for 1999. |
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June 01, 2000 |
Ellen Torbert is promoted to Vice President Reservations. She began her carrier as a Reservations Sales Agent in 1987 at the Dallas Reservations Center. |
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June 07, 2000 |
For the second consecutive year, Southwest Airlines takes the number two spot in Corporate Branding's latest airlines industry brand study. |
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June 10, 2000 |
Southwest no longer offers itineraries that make three stops and also require Customers to change plans before reaching the final destination. |
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June 18, 2000 |
Twenty-ninth Anniversary |
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June 19, 2000 |
Southwest releases the findings from the "Kindness in America" survey. Southwest Airlines receives the award Best Business Sense from the Dallas Business Journal. |
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June 20, 2000 |
Southwest Airlines announces that it will begin daily service from Buffalo Niagara International Airport on Oct. 8, 2000. Southwest will operate 10 daily nonstop flights to four cities: Baltimore/Washington, Las Vegas, Orlando, and Phoenix. Southwest will occupy two gates at the airport and will employ 40-50 people when operations are fully staffed. With the addition of Buffalo, Southwest will service 57 cities (58 airports) in 29 states. Southwest offers an 81 percent savings on a unrestricted one-way fare between Buffalo and Baltimore/Washington. |
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June 21, 2000 |
The Pier B expansion project is complete adding a ten-gate facility in Baltimore/Washington. |
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June 24, 2000 |
Southwest's Annual Awards Banquet is held at the Wyndham Anatole Hotel in Dallas. During the Banquet, Herb surprised Colleen by telling her that Southwest Employees and Boeing donated the Walkway Bridge at Dallas' new Women's Museum in Colleen's name. |
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June 29, 2000 |
Southwest Airlines and The Boeing Company announce largest "Next Generation" aircraft order to date. Southwest announces an order for up to 290 "Next Generation" Boeing 737-700 aircraft. This is the single largest aircraft order made by Southwest and the largest order ever for Boeing's Next Generation family of aircraft. The deal includes firm orders for 94 new aircraft, in addition to the 74 Southwest currently has on order with The Boeing Company through 2004. Deliveries under the new order begin in 2002, adding 10 aircraft to the 21 currently scheduled for delivery that year. Firm orders will extend through 2007, with options for 25 additional aircraft in 2008, and purchase rights for another 171 aircraft from 2009 through 2012. |
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July 18, 2000 |
Net income for second quarter 2000 increased 20.8 percent to $190.6 million, compared to $157.8 million in second quarter 1999. Diluted net income per share was 24.1 percent to $.36, exceeding First Call's consensus estimate of 4.31 and second quarter 1999 diluted net income per share of $.29 Total operating revenues increased 19.7 percent to $1.46 billion, compared to $1.22 billion for second quarter 1999. Operating income of 314.6 million increased 23.7 percent, resulting in an operation margin of 21.5 percent. The load factor was 74.3 percent, the highest quarterly load factor in Company history. |
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July 19, 2000 |
Customers and Employees cheer on six Baltimore-area babies as they raced to the finish line, celebrating the completion of the airline's new gates and facilities at BWI's expanded Pier B. SWA now occupies 12 gates at the airport—10 in Pier B and 2 in Pier C. |
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July 20, 2000 |
Board of Directors declares a quarterly dividend of $.0055 per share to Shareholders of record at the close of business on September 6, 2000 on all shares then issued and outstanding. The 96th consecutive dividend will be paid on September 27, 2000. |
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August 01, 2000 |
MDW, SEA, HOU, LAS, BWI, and LAX are approved for a 90-minute checkin. |
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August 03, 2000 |
Company flew 3.9 billion RPMs in July 2000, a 14.2 percent increase from 3.4 billion in July 1999. ASMs increased 11.9 percent to 5.0 billion from the July 1999 level of 4.5 billion. The load factor for the month was 77.1 percent, up 1.5 points from 1999. |
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August 06, 2000 |
Southwest catches a game-winning pass from Jacksonville Jaguar star Kevin Handy as the airline kicks off its new service from the Florida city to Long Island MacArthur. Starts PVD-ISP service with four non-stop flights. |
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August 15, 2000 |
Southwest Airlines ranks first on the Safety Performance Survey by MSNBC. |
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August 16, 2000 |
Southwest Airlines and Talarian Corporation announces the deployment of the Southwest Integrated Flight Tracking System (SWIFT). The real-time flight management systems uses SmartSockets, Talarian's infrastructure software, as the communications platform to deliver mission-critical data for its 2,600 daily flights. The advanced SWIFT system provides Southwest data managers with a real-time snapshot status report on everything from flight tracking and fuel usage to passenger loads and crew management, gate information and weather reports. |
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August 17, 2000 |
Southwest Airlines earns the 2000 Quest for Quality Readers' Choice Award for outstanding Cargo performance sponsored by Logistics Management & Distribution Report. Southwest Airlines is selected as one of the top 100 companies that exemplify the "best of the best in operational and strategic excellence around the world" by CIO magazine. |
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August 18, 2000 |
Southwest Airlines Customer Service is honored on the Web Smart 50 by BusinessWeek Online. |
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August 22, 2000 |
Southwest Airlines and the New York Office for the Aging announces the start of the airline's 21st annual "Home for the Holidays" program, which will provide Capital Region seniors with complimentary airline tickets to visit family and friends over the holidays. The National Hockey League and Southwest Airlines enter into a four-year partnership, and Southwest will serve as the official airline sponsor of the NHL. |
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August 23, 2000 |
Southwest begins eliminating the heavier rear-facing seats and dividers near the mid-cabin lounge to shed about 600 pounds per plane and save fuel. |
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September 01, 2000 |
Since 1998, Southwest has ranked in the top five of Fortune magazine's "Best Companies to Work For" list. Southwest will begin offering benefits to committed partners on January 1. Colleen Barrett receives Mentor of the Month from Women's Enterprise. |
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September 11, 2000 |
Officials at Southwest Airlines announces that its website, southwest.com, has already generated more than $1 billion in passenger revenues this year. Approximately 30 percent of Southwest's total passenger revenues are currently made through its site. This ranks southwest.com as one of the largest e-commerce sites in the world, and the largest among all airlines. Southwest Airlines is included in the inaugural BusinessWeek magazine e.biz "Web Smart 50" – a list of companies that are doing the most "to harness the Big Bang of the Internet and blast away at the Old World Order." |
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September 14, 2000 |
Southwest Airlines announces that it will inaugurate daily service from Palm Beach International Airport in January 2001. |
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September 18, 2000 |
Southwest Airlines dedicates a multi-million dollar tribute to the people of New Mexico by unveiling its tenth specialty aircraft named New Mexico One. The 737-700 carries a depiction of the state's official flag, anchored by the ancient symbol of the Zia Pueblo Indians. Southwest Airlines ranks 11th on The World's Most Admired Companies by Fortune Magazine. |
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September 21, 2000 |
William H. Cunningham, the former chancellor of The University of Texas System, is named to the Southwest Airlines Board of Directors. He replaces retiring board member Walter Mischer, Sr. Southwest Airlines finishes second in this year's airline industry ranking of the "World's Most Admired Companies" by Fortune magazine. |
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September 25, 2000 |
Herb Kelleher will be honored with the Wright Brothers Memorial Trophy on December 15 by the National Aeronautic Association. |
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October 01, 2000 |
DAL/DFW airports rank fourth in the Consumer Reports Survey by Consumer Reports. |
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October 06, 2000 |
LUV Classic golf tournament at Bear Creek. $491,254 was donated to Ronald McDonald Houses in the following manner: $50,000 to ELP, ¼ to DAL, ¼ TUS, ¼ to PDX, and ¼ to SEA. |
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October 08, 2000 |
Southwest begins service to Buffalo, with ten daily nonstop flights to three cities: seven daily flights to Baltimore/Washington, and one daily flight each to Orlando, Phoenix, and Las Vegas. Southwest offers an 83 percent savings on an unrestricted one-way fare from Buffalo to Baltimore/Washington offered by other airlines. Southwest will occupy two gates at BUF with a Team of 40-50 Employees when fully staffed. |
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October 10, 2000 |
Hertz Rental Car is the first rental car partner to launch exclusively to SWABIZ Customers. |
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October 17, 2000 |
Net income for third quarter increased 45.1 percent to $184.3 million, compared to $27.0 million in third quarter 1999. Diluted net income per share for third quarter 2000 was $.35, exceeding First Call's consensus estimate of $.32 and third quarter 1999 diluted net income per share of $.24. Total operating revenues for third quarter 2000 increased 19.7 percent to $1.48 billion, compared to $1.24 billion for third quarter 1999. Load factor was 71.6 percent, the highest third quarter load factor in Company history. |
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October 19, 2000 |
Southwest Airlines announces the details of its new service that will begin at the Palm Beach International Airport on Jan. 21, 2001. The airline will offer 13 daily nonstops to four cities, BWI, BNA, MCO, and TPA. |
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October 31, 2000 |
Southwest Airlines is awarded an "A" for the Ease of Use and Overall Quality of Online Retail Sites by PC Magazine. |
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November 01, 2000 |
The 2000 Holiday Perfect Attendance Challenge begins today and runs through Feb. 3, 2001. |
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November 17, 2000 |
Alamo Rental Car launches on SWABIZ. |
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November 21, 2000 |
Southwest Airlines ranks first in the MediaQuotient (MQ) Study by Hass Associates. |
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December 01, 2000 |
Hertz, Budget, and Alamo launch rental cars on southwest.com. |
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December 05, 2000 |
Southwest Airlines ranks first on the Top-rated Airline Brand Serving the U.S. Market by Total Research's Equitrend Online. |
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December 08, 2000 |
Southwest places first among 23 major airlines serving the United States in an in-depth consumer survey measuring brand quality. In an Internet survey hosted by Total Research's EquiTrend Online, we emerged as the favored airline among a number of demographic segments. "Southwest Airlines is a top-rated airline brand serving the U.S. market because it has presented a clear message that it will deliver quality, no-frills service and highly competitive rates," said Total Research official Doug Berdie. "Southwest is a winner because it has delivered on that promise when other airlines are presenting muddled messages and delivering service inconsistently." |
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December 12, 2000 |
Southwest Airlines announces that effective Jan. 1, 2001 it will pay an eight percent commission on all Southwest Ticketless transactions issued by traditional travel agencies and five percent commission on all paper ticket transactions issued. |
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December 18, 2000 |
Southwest Airlines ranks fourth on Fortune magazine's list of "100 Best Companies to Work for in America." Southwest Airlines is listed as one of the biggest gainers on The Fortune e-50. |
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December 21, 2000 |
Kevin Krone is named Vice President Interactive Marketing. |
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December 31, 2000 |
Corporate Communications receives the award Best Corporate Public Relations Team of the Year from PR Week. Herb Kelleher is honored by the University of Missouri-Kansas City with Entrepreneur of the Year Award. |
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December 31, 2000 |
2000 Milestones Revenue Passengers: 63,678,261 Trips Flown: 903,754 Fleet: 344 Employees at yearend: 29,274 Cities opened: ALB, BUF Load factor at yearend: 70.5 % RPM's at yearend: 42.2 billion ASM's at yearend: 59.9 billion Station of the Year: ABQ Res. Center of the Year: PHX Specialty Aircraft New Mexico One (Sept 18) |
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December 31, 2000 |
Southwest Airlines discontinues its Freedom USA Pass Program for international sales of Southwest tickets. Ticket sales stopped in June 2000. |
Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries
2001
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January 01, 2001 |
Southwest begins offering benefits to Committed Partners. A Committed Partner is defined as an unmarried person at least 18 years old, of the same or opposite sex, whose committed domestic partnership has been established and exited for 12 consecutive months or more. Southwest begins paying traditional travel agents an eight percent commission. |
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January 02, 2001 |
Southwest Employee number 60,000 is issued. |
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January 03, 2001 |
Herb Kelleher is honored on The Top 25 Managers of the Year for innovation, financial performance, and individual leadership capabilities. |
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January 16, 2001 |
Southwest gives "a nod to the past and looks to the future with a fresh coat of paint," unveiling its new "Canyon Blue" livery and revamped interior design, featuring "Canyon Blue" and "Saddle Tan" leather seats throughout. In an event at DAL Maintenance Hangar C, two new Boeing 737-700s–painted in the new livery–were delivered with 19 of Southwest's original Employees and 59 new Employees (representing each airport served by Southwest) aboard. To introduce the new look nationwide, the two aircraft and our Original Employees embark the following day on a 20-city tour of our System. 2000 marked the 28th consecutive year of profitability with an annual income of $625.2 million, compared to 1999's $474.4 million in incomes. |
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January 18, 2001 |
Southwest Airlines' Board of Directors declares a 3-for-2 stock split of the Company's common stock and also increased the quarterly dividend. |
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January 21, 2001 |
Southwest Airlines begins service from Palm Beach International Airport with 13 daily nonstop flights to four cities: Baltimore/Washington, Nashville, Orlando, and Tampa Bay. Southwest will employ 40-50 people when operations are fully staffed. With the addition of West Palm Beach, Southwest will serve 58 cities (59 airports) in 29 states. |
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January 22, 2001 |
Southwest inaugurates West Palm Beach by opening a giant balloon-filled treasure chest to reveal a Southwest Airlines model jet, signifying the golden opportunity Southwest has at Palm Beach County International Airport. |
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January 23, 2001 |
Southwest announces the cessation of operations at SFO to be effective on March 5. The airline cites a lack of terminal facilities and limited runway capacity and delays, among other causes. The 72 SFO Employees will be guaranteed equivalent jobs elsewhere on the system. |
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February 05, 2001 |
Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finished fourth place overall. |
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February 06, 2001 |
Southwest Airlines receives the Airline of the Year award from Official Airline Guide. |
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February 12, 2001 |
Southwest Airlines website ranks sixth on PowerRankings by Forrester Research. |
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February 13, 2001 |
Kevin Krone is promoted to Vice President Interactive Marketing. |
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February 14, 2001 |
Pass Bureau Department is named 2001 "Heroes of the Heart." Southwest Airlines announces plans to establish its seventh crew base in Orlando by July 1, 2001. When MCO is fully staffed, it will employ 750 pilots and 900 flight attendants. Southwest Airlines' Adopt-A-Pilot Program takes flight with over 7,500 fifth-grade students. As participants, these fifth-grade students will adopt more than 200 pilot as classroom mentors in more than 70 cities. |
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February 19, 2001 |
To celebrate our 30th anniversary, Southwest Airlines Vacations is giving away 30 packages to 14 of our most exciting destinations. Employees must enter a drawing by March 31 to be eligible for monthly drawings. |
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February 20, 2001 |
Ticket By Mail (TBM) purchase option is no longer an option for purchase through General Reservations. |
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February 23, 2001 |
Beginning today, Southwest provides our SWABIZ Customers the convenience of a one-stop travel site for all of their travel needs by offering hotels online. Soon after, southwest.com will offer this opportunity to all Southwest Customers. |
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February 27, 2001 |
Southwest Airlines ranks second on the Top Ten Bonuses of 2000 by InsideFlyer Magazine. |
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February 28, 2001 |
Southwest Airlines is awarded on U.S. Airlines for Customer Service by Zagat Survey, LLC. |
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March 01, 2001 |
Southwest Airlines ranks 14th on Business Ethics magazine's "100 Best Corporate Citizens" for 1999. Southwest Airlines receives an award for 2001 Hispanic Corporate 100 from Hispanic Magazine. |
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March 04, 2001 |
The final Southwest flight from San Francisco International Airport departs, bringing an end to 19 years of service at SFO. |
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March 07, 2001 |
Chicago Midway's new terminal is unveiled, including: passenger drop-off, ticketing, passenger pick-up, expanded baggage claim areas, and a connected parking garage. Restaurants and retail areas will open in late Spring and the next phase of construction will include Southwest's new gate areas. Southwest Airlines ranks 26th in the Best Corporate Reputations in America by The Wall Street Journal. |
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March 08, 2001 |
The ability to book hotels is launched on southwest.com. |
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March 19, 2001 |
Southwest announces a succession plan. According to the plan, which will go into effect on June 19, 2001, Herb will keep his title of Chairman of the Board of Directors, while Vice President General Counsel Jim Parker will become Vice Chairman & Chief Executive Officer and Executive Vice President Customers & Corporate Secretary Colleen Barrett will become President & Chief Operating Officer. Gary Kelly moves from Vice President Finance & CFO to Executive Vice President—CFO. John Denison will retire in June as Executive Vice President Corporate Services. Donna Conover will be promoted to Executive Vice President Customers on June 19. Jim Wimberly becomes Executive Vice President Chief of Operations. Joyce Rogge moves up from Vice President Marketing to Senior Vice President Marketing on June 19. Debby Ackerman will become Vice President—General Counsel on June 19. Bob Montgomery becomes Vice President Properties and Facilities on June 19. |
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March 21, 2001 |
Southwest Airlines ranks 28th on "100 Best Corporate Citizens" list, by Business Ethics magazine Southwest Airlines ranks first in American Customer Service Index (ACSI). |
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March 28, 2001 |
Southwest announces additions to the Leadership Team in Finance. Mike Van de Ven will become Vice President of Financial Planning and Analysis. Laura Wright will become Vice President Finance and Treasurer. |
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April 01, 2001 |
Southwest Airlines is honored on The BusinessWeek Fifty by Business Week Magazine. |
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April 02, 2001 |
Southwest Airlines ranks third in the Airline Quality Rating (AQR) study. Southwest Airlines ranks 41st on the Where do MBA's Want to Work study by Fortune Magazine. |
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April 11, 2001 |
Tammye Walker-Jones will assume the position of Vice President Inflight on June 19, and Daryl Krause will become Vice President Provisioning on the same day. |
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April 12, 2001 |
southwest.com was the busiest airline web site for the month of February, according to a recent report by Jupiter Media Metrix. Southwest's site received 2.9 million unique visitors, compared with 2.5 million for United and 2.4 million for American. |
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April 16, 2001 |
Southwest Airlines ranks 316th in the Fortune 500 in Fortune Magazine. |
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April 18, 2001 |
Phoenix Reservations Center is named "Reservations Center of the Year" for 2000. |
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April 19, 2001 |
Southwest Airlines' net income for first quarter 2001 was $121.0 million, compared to first quarter 2000 net income of $95.6 million, an increase of 26.6 percent. Total operating revenues for first quarter 2001 increased 15.0 percent to $1.43 billion, compared to $1.24 billion for first quarter 2000. RPM's increased 12.8 percent in first quarter 2001, compared to a 12.0 percent increase in ASM's – resulting in a load factor of 67.3 percent versus the first quarter 2000 load factor of 66.8 percent. |
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April 23, 2001 |
Southwest Airlines and Delta Air Lines announce Employee Travel Program effective May 15, 2001. Employees, eligible dependents, and Retirees of Southwest will be able to purchase unlimited, space-available ID-90 passes for travel on Delta, Comair, and Atlantic Southwest Airlines. Parents are eligible for unlimited, space-available ID-75 passes. |
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April 24, 2001 |
Southwest Airlines' web site is named the top ranking web site for customer satisfaction among major travel sites according to research conducted by Nielson/NetRatings and Harris Interactive. |
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April 25, 2001 |
Southwest Airlines ranks first in American Customer Service Index (ACSI) in the Wall Street Journal. |
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April 26, 2001 |
Southwest Airlines is honored in the Freddie Awards by Inside Flyer Magazine. |
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April 27, 2001 |
Rapid Rewards wins first place Freddie Awards for both Best Promotion and Best Award Redemption, and placed second for Best Customer Service, Best Web Site, and Program of the Year. |
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May 11, 2001 |
Southwest holds the annual Phoenix LUV Classic Golf Tournament and Party. $212,000 was donated to the Ronald McDonald House in the following manner: ½ to PHX and ½ to TUS. Dollar Rental car launches on SWABIZ. |
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May 14, 2001 |
Southwest places 14th on the Dallas Morning News' 2001 "D-FW Top 200" listing of the largest public companies in the Metroplex. |
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May 16, 2001 |
Southwest Airlines signs an agreement with CFM International worth $300 million to upgrade the CFM56-3 jet engines (for 737-300's and 737-500's) to achieve better fuel efficiency, lower maintenance costs, and longer engine life. In a related $1.2 billion deal, we also extended an existing contract through July 2012 to have GE Engine Services maintain our CFM engines. |
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May 18, 2001 |
Dollar Rental car launches on southwest.com. |
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May 21, 2001 |
Southwest Airlines ranks first among airlines (with a score of 70 out of 100) for the highest customer satisfaction according to the American Customer Satisfaction Index survey. Our score is unchanged from the 2000 index. Southwest Airlines gives Customers the Freedom of Choice with additional rental car reservation options on southwest.com. The rental car companies offered include Advantage, Thrifty, National, Sears, Able, Discount Car and Truck, and Red and Blue Auto. These companies are in addition to our direct connection with Rapid Reward Preferred Partners – Alamo, Budget, Hertz, and Dollar. |
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May 25, 2001 |
Southwest announces plans to begin flying to Southern Virginia via Norfolk International Airport on Oct. 7, 2001. |
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June 01, 2001 |
Southwest Airlines is named one of The Best Companies in the World by Focus Money and Hornblower Fischer. |
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June 04, 2001 |
Southwest is mentioned on the NBC episode of "Weakest Link" as the subject of a question: "What Texas-based airline company was first to begin Ticketless Travel in the mid-'90s?" The answer, which was given correctly, was Southwest Airlines. |
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June 08, 2001 |
SWABIZ Customers have the exclusive opportunity to View/Apply Ticketless Travel Funds. Herb, Colleen, and Jim Parker ring the opening bell at the New York Stock Exchange. |
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June 15, 2001 |
Southwest Airlines' 5,300 Ground Workers who are members of the Transport Workers Union (TWU) Local 555, approve, by more than a 2-to-1 margin a new contract, closing a bargaining process that began in December 1999. The new contract becomes amendable in June 2006. The ability to check Flight Status launches on southwest.com. |
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June 18, 2001 |
30th Anniversary |
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June 19, 2001 |
Bob Montgomery is named Vice President of Properties and Facilities. |
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June 19, 2001 |
The previously announced Succession Transition Plan begins. |
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June 29, 2001 |
The ability to View/Apply Ticketless Travel Funds launches on southwest.com. |
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June 30, 2001 |
Annual Awards Banquet |
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July 04, 2001 |
Southwest removes fares from ATPCO, blocking Orbitz from accessing/displaying Southwest fares. |
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July 18, 2001 |
Southwest Airlines is honored on the Web Business 50 Awards in CIO Magazine. Southwest Airlines' net income for second quarter 2001 was $175.6 million, compared to second quarter 2000 net income of $190.6 million, a decrease of 7.9 percent. Total operating revenues increased 6.4 percent to $1.55 billion, compared to $1.46 billion for second quarter 2000. Revenue passenger miles increased 7.6 percent, compared to an 11.5 percent increase in available seat miles, resulting in a load factor of 71.7 percent versus the second quarter 2000 load factor of 74.3 percent. |
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July 24, 2001 |
Planet Feedback, the nation's leading online consumer feedback service, selects Southwest as one of our "A-Rated Companies" for 2001. Southwest announces flight schedules and destinations for ORF, which will open on October 7. Seven flights a day will serve BWI, to between JAX, one to LAS, and two to MCO. |
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August 01, 2001 |
Southwest Maintenance begins the process of removing the AT&T Inflight Phone System from our aircraft. This process will take place over a 12-month timeframe. Phones will remain active until they are removed from each aircraft. |
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August 07, 2001 |
Southwest unveils its newest Pilot and Flight Attendant Crew Bases at Orlando International Airport. AMA rolls out a new automated bag tag system. The new system showed immediate ticket counter and ramp handling improvements in efficiency and selectee procedures (a lot of minutes saved by not writing; as well as complete compliance with the FAA on selectee procedures). |
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August 16, 2001 |
Southwest Interactive Marketing is listed on The 20 Most Popular Airlines by The Lycos 50 Daily Report. |
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August 20, 2001 |
The National Committee for Employer Support of the Guard and Reserver (ESGR) selects Southwest as one of five winners for its Employer Support Freedom Award. |
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September 01, 2001 |
Southwest Interactive Marketing is chosen by Smart Business Magazine as one of the top 50 U.S. companies that have harnessed the power and convenience of the Internet to expand and enhance their business. The ranking was compiled from research on leading U.S. companies across every industry, as well as nonprofit organizations and government agencies. |
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September 11, 2001 |
Terrorist attacks using three aircraft (two American and one United) bring down the twin towers of New York's World Trade Center and severely damage the Pentagon in Washington. On the fourth aircraft, United 93, passengers take over and force the aircraft into the ground near Shanksville, PA. The FAA orders every plane out of the sky over the United States. |
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September 14, 2001 |
We resumed service. At Love Field, hundreds of Employees line the fence next to the runway to watch the first flight get back into the air. Over the next days, weeks, and months, other airlines lay off thousands of employees and reduce flight schedules, but Southwest maintains both employment and its schedule. |
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September 25, 2001 |
Pledge to LUV allows Employees to donate one to 32 hours of pay for salaried Employees and one to 28 trips for Flight Crews as a way for individual Employees to assist the Company in the wake of 9/11. |
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September 27, 2001 |
Southwest Employees, including Herb, join employees of other airlines and President Bush at a rally to support the airlines, which was held at Chicago's O'Hare Airport. |
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September 28, 2001 |
Hiring of Pilots and Flight Attendants will resume in the fourth quarter. |
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October 05, 2001 |
LUV Classic golf tournament at Bear Creek. $444,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to Temple, TX, ¼ to DAL, ¼ to MCO, ¼ to MCI, and ¼ to PVD. |
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October 07, 2001 |
Southwest begins service to Norfolk, Va., (ORF) our 59th airport and 30th state, when flight #1238 departed ORF for BWI. ORF-LAS becomes one of our longest daily nonstop flights at 2,148 miles. |
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October 08, 2001 |
Southwest christens service at Norfolk International Airport today with the breaking of confetti-filled champagne bottles and warm words from local dignitaries and Southwest representatives. |
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October 12, 2001 |
Greg Wells is named Vice President Safety, Security, and Flight Dispatch. |
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October 18, 2001 |
Net income for the third quarter was $151 million, a decrease of 18.1 percent from the $184.3 earned in the same quarter of 2000. Between July 1 and September 11, the load factor was 74.6 percent. For the remainder of the quarter after 9/11, the load factor dropped to 45.4 percent. |
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October 31, 2001 |
Southwest Airlines ranks 18th on the World's Most Respected Companies by Financial Times. Out of deference to the losses the nation and the other airlines suffered in the 9/11 attacks, Southwest cancels its annual Halloween celebration. Employees are urged to wear red, white, and blue. |
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November 01, 2001 |
MSY Provisioning becomes the 20th Provisioning Base today. Southwest equips aircraft with flexible wrist restraint devices as items of aircraft emergency equipment. Colleen Barrett ranks 20th in America's Most Powerful Businesswomen by Fortune Magazine. |
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November 12, 2001 |
Southwest Airlines wins the Satmetrix Systems Best Customer Satisfaction Award for the Transportation Industry as a result of an opt-in survey of more than 13,000 business & consumer respondents who rated 200 global companies for their customer commitment. |
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November 15, 2001 |
Bob Jordan is named Vice President of Purchasing and Steve Whaley is named Controller. Southwest Airlines' Board of Directors declares a quarterly dividend of $.0045 per share to Shareholders of record at the close of business on December 5, 2001 on all shares then issued and outstanding. The 101st consecutive dividend will be paid on January 4, 2002. |
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December 10, 2001 |
Southwest Airlines is recognized in Women Mean Business for its dedication to Employees and its support of work-life balance policies. The award was given by Business and Professional Women/USA. |
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December 11, 2001 |
Southwest Airlines receives the Carl Lightcap Senior Services Volunteer Award. |
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December 13, 2001 |
Herb Kelleher is honored in Travel Agent's 2001 Airlines Winner's Circle by Travel Agent Magazine |
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December 14, 2001 |
Indianapolis International Airport receives the "Airport Safety Excellence Award" for 2001 from the Great Lakes Airports Division of the Federal Aviation Administration. |
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December 15, 2001 |
Southwest Airlines is honored with the International Association of Convention and Visitors Bureaus' Spirit of Hospitality Award. |
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December 17, 2001 |
Beverly Carmichael is named Vice President of People. |
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December 27, 2001 |
Jim Parker makes the listing of Aviation Daily's "Top 20 Most Influential People in Aviation 2001" for showing that the Southwest tradition of caring for its Employees has never been stronger when he chose not to lay off a single Employee after September 11 and vowed to weather the downturn with its cash reserves and work ingenuity. |
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December 31, 2001 |
2001 Milestones: 511,147,000 Revenue Passengers: 64,446,773 Trips Flown: 940,426 Fleet: 355 Employees at yearend: 31,580 Cities opened: PBI & ORF Load factor at yearend: 68.1 % RPM's at yearend: 44,493,916 ASM's at yearend: 65,295,290 Station of the Year: AUS Res. Center of the Year: URC DOT Stats: first in customer complaints, first in ontime performance, and eight in baggage handling |
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December 31, 2001 |
Jose Luis Sanchez receives an award for 2001 Hispanic Corporate Elite from Hispanic Magazine. |
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