1995 to 1997

 

Southern Days and Southern Flights

 

1995

January 09, 1995

The Company, including Morris Air, flew 1,777.2 million consolidated RPMs in December 1994, an 11.0% increase over the 1,601.4 million consolidated RPMs flown in December 1993. Consolidated ASMs increased 15.3% to 2,861.4 million from the December 1993 level of 2,471.4 million. Consolidated load factor for the month was 62.1%, compared to 64.8% for the same period of a year ago. Announces service from OMA effective March 4, 1995 with nine daily nonstops to three cities. Announces relocation of 250-300 Pilots at new OAK Pilot Base expected to open in March.

January 13, 1995

Oklahoma Governor Frank Keating; Mayor Ronald J. Norick of Oklahoma City; John Denison, Executive Vice President Corporate Services; and William G. Thurman, M.D., Chairman of the Oklahoma City Chamber of Commerce announce a new reservations center to employ over 1,000 in OKC. Announces that Pilots, represented by SouthwestPA, have officially ratified a new ten-year contract, which had been negotiated between the Company and the SouthwestPA negotiating committee. Ratification became official after a vote of all eligible SouthwestPA members.

January 17, 1995

Announces an agreement with the SABRE computer reservations system (CRS) to begin using a new level of service for booking Southwest flights, beginning May 1. Southwest is the first to commit to using the new service called Basic Booking Request, offered by SABRE Travel Information Network (STIN). Third and fourth graders from landlocked PHX take to the high seas today in an ocean expedition seeking a peek at sea lions and gray whales. The children, from Martin Luther King Jr. Elementary in PHX, were part of Southwest's Bon Voyage celebration departing PHX this morning to SNA.

January 21, 1995

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.

January 24, 1995

Southwest opens our Little Rock Reservation Center (LRC) with capacity for over 900 Agents.

January 26, 1995

Consolidated net income for the year ended December 31, 1994 was $179.3 million, as compared to the corresponding 1993 amount (before the cumulative effect of accounting changes) of $154.3 million, an increase of 16.2%. Net income per share was $1.22 in 1994, as compared to $1.05 (before the cumulative effect of accounting changes) in 1993, an increase of 16.2%.

January 30, 1995

To celebrate the Forty-Niners historic fifth trip to the winner's circle in Super Bowl XXIX, Southwest offers one-way $49 fares between OAK and any of its 12 nonstop destinations.

January 31, 1995

Marking a new era in the airline industry, Southwest becomes the first major airline to offer Ticketless Travel to its Customers systemwide.

February 01, 1995

Southwest captures the industry's Triple Crown Award for its 1994 performance for the third straight year

February 07, 1995

Announces that the Company flew 1,663.4 million consolidated RPMs in January. Consolidated ASMs increased 13.3% to 2,879.1 million from the January 1994 level of 2,541.6 million. Consolidated load factor for the month was 57.8%, compared to 63.1%. Announces reduction of current flight schedule from SNA to adhere to the decrease in the airline's capacity allocation for the airport's 1995-96 access plan year, effective April 1.

February 13, 1995

Announces results of "Most Huggable" survey. Southwest Employees and Herb -- both received a few less votes than Brad Pitt. Announces new 21-day advance purchase fares for travelers in Utah available on all nonstop flights from SLC.

February 14, 1995

Flight Ops and Inflight Planning, Scheduling, and Payroll Employees are named our 1995 "Heroes of the Heart."

February 16, 1995

Announces increased flight schedule by 31 roundtrip flights in the West and Midwest when changes take effect April 15, May 4, and mid-year 1995.

March 02, 1995

Elizabeth "Libby" Pedrick Sartain is named Vice President People.

March 03, 1995

Introduces a special fare which allows Customers flying from OAK to their favorite Southwest nonstop destination to "Fly Home Free."

March 04, 1995

Omaha service begins, making it Southwest's 45th destination, with nine daily flights to three cities.

March 06, 1995

The installation and training of the Head-Up Guidance System (HUD) in our –300 and –500 aircraft begins. The system will enable our Pilots to land in as little as 700 feet of visibility. Flew 1,599.4 million consolidated RPMs in February 1995, a 2.4% increase over the 1,561.5 million consolidated RPMs flown in February of last year. Consolidated ASMs increased 13.4% to 2,647.9 million from the February 1994 level of 2,334.9 million. Consolidated load factor was 60.4%, compared to 66.9% for the same period of a year ago. Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finished 42nd place overall.

March 10, 1995

Southwest salutes Jack Vidal, our original VP Maintenance, by dedicating a plane in his name for recognition of 24 years of service and leadership.

March 13, 1995

Keith Taylor is named Vice President Revenue Management.

March 15, 1995

Hold an Irish-themed party today in celebration of LRC opening

March 17, 1995

Customers are now able to log on to iflyswa.com, the "Southwest Airlines Home Gate" -- a new site on the Internet's WWW which provides user-friendly access to a comprehensive route map of Southwest services. Southwest Airlines is the first major airline to post a web site.

March 21, 1995

Southwest boards its one-millionth Customer of Ticketless Travel. Phoenix Customer Gregory Doane.

March 23, 1995

Salt Lake City Line Maintenance opens.

March 29, 1995

Oakland Pilot Base opens.

March 30, 1995

SABRE travel agencies can now directly book Southwest flights without calling Reservations by using SABRE Basic Booking Request. This program also provides the ability to generate Southwest Airlines tickets. Reaffirm ten percent commission on all Southwest booked by travel agencies through 2000.

April 07, 1995

Flew 1,943.5 million consolidated RPMs in March 1995, a 3.6% increase over the 1,876.6 million consolidated RPMs flown in March 1994. Consolidated ASMs increased 12.5% to 2,996.3 million from the March 1994 level of 2,664.3 million. Consolidated load factor was 64.9%, compared to 70.4% a year ago.

April 19, 1995

Flys seventh grade students, who used their creativity in building replicas of the state Capitol, from each of its ten Texas cities. Each winning class won a trip to AUS for a visit with Governor George W. Bush and a tour of the newly renovated Capitol building.

April 21, 1995

Net income for first quarter 1995 was $11.8 million ($.08 per share), compared to $41.8 million ($.28 per share) in first quarter 1994.

April 25, 1995

Southwest Airlines ranks second in the 1994 Airline Quality Rating (AQR) study.

April 26, 1995

Announces new number for Customers to call when they need the latest flight delay and/or cancellation information at LUV because of severe weather situations during early morning hours when the Southwest Public Relations office is not open. The number is (214) 904-5559.

May 01, 1995

Opens SLC Regional People Department, the fourth such facility.

May 04, 1995

Inaugurates daily nonstop service from LIT to MDW and HOU. $69 Fun Fare to MDW, good for one-way travel, must be purchased 21 days in advance. $154 unrestricted one-way fare during peak hours, and $124 unrestricted one-way fare during off-peak hours. To HOU, the one-way Fun Fare is $47, the unrestricted peak full fare is $124 one-way, and the unrestricted off-peak full fare is $99 one-way. On its inaugural flight BHM-MDW today, Southwest and the students of Irondale Community School launched an unusual passenger on a three-month journey. Smokie The Dog will spend three months traveling across the country collecting photos and notes from the people and places he visits. Smokie, a stuffed dog, is to carry a backpack with the story of Brandon Luster, age 13, who was killed on September 26, 1994, when playing with his father's handgun.

May 05, 1995

Announces new "Family Fare" which allows one adult to purchase a full fare ticket and up to seven people traveling with that Customer pay half-price. Fare is good for travel to or from SLC on any scheduled Southwest flight.

May 07, 1995

Southwest Airlines ranks 17th in D-FW Top 100 list according to the Dallas Morning News.

May 08, 1995

Flew 1,900.2 million consolidated RPMs in April 1995, a 9.2% increase over the 1,740.3 million consolidated RPMs flown in April of last year. Consolidated ASMs increased 13.0% to 2,877.7 million from the April 1994 level of 2,545.8 million. Consolidated load factor was 66.0%, compared to 68.4% for the same period last year.

May 16, 1995

Los Angeles Provisioning Base opens.

May 18, 1995

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding. Southwest Airlines ranks fourth among airlines in the Consumer Reports Survey by Consumer Reports.

May 31, 1995

Luke J. Gill is named Vice President Maintenance and Engineering.

June 01, 1995

25th monthly Triple Crown.

June 02, 1995

Announces "Fan Fares," honoring Windy City sports fans, to and from MDW. The 14-day advance purchase fare is good through June 22 for travel through Oct. 27.

June 05, 1995

Oklahoma Reservations Center (ORC) takes its first call today. ORC is Southwest's ninth Reservations Center, employing over 1,000 in Oklahoma City.

June 06, 1995

Flew 1.975.0 million RPMs in May 1995, a 9.0% increase over the 1,812.3 million RPMs flown in May 1994. ASMs increased 16.0% to 3,054.0 million from the May 1994 level of 2,633.2 million. Load factor was 64.7%, compared to 68.8% for same period last year.

June 16, 1995

Announces link from World Wide Web "Home Gate" to "TravelWeb®"--developed by The Hotel Industry Switch Company (THISCO), which allows Internet users to conveniently book their own airline travel and hotel accommodations.

June 18, 1995

24th Anniversary.

July 01, 1995

26th monthly Triple Crown.

July 10, 1995

Flew 2,116,8 million RPMs in June 1995, an 11.3% increase over the 1,901.9 million RPMs flown in June of last year. ASMs increased 14.4% to 2,992.2 million from the June 1994 level of 2,614.5 million. The load factor was 70.7%, compared to 72.7% a year ago.

July 13, 1995

Announces daily service to Florida effective first quarter 1996 with 26 daily flights from TPA and FLL, followed by MCO service in second quarter 1996 with 19 daily flights and increases in service to total 52 daily flights.

July 20, 1995

Celebrates the completion of the first two of 18 gates scheduled for renovation at MDW.

July 21, 1995

Announces a systemwide fare sale offering travelers 50 % off full fares. The fare promotion is good in virtually all Southwest cities, but is limited in some California and Pacific Northwest city pairs where Southwest is having a $49/$89 fare sale. Announces a fare sale for travelers within California and the Pacific Northwest. The new seven-day advance purchase fare marks some of the airline's most significant discounts available to Customers who are not able to plan as much as 21 days ahead of their travel date.

July 24, 1995

Net income for second quarter 1995 was $59.7 million ($.41 per share), compared to second quarter 1994 net income of $58.5 million ($.40 per share).

July 26, 1995

Celebrates the grand opening of ORC.

July 27, 1995

Southwest dedicates a new 737-300 is dedicated to June Morris, founder of Morris Air, today. The signature of June Morris and the Morris Air logo will grace the side of the plane's cockpit.

August 01, 1995

The Company Club, announces new preferred partnerships with Alamo, Budget, and Hertz car rental companies, allowing Members to earn Company Club credits that go towards a free ticket with every qualifying car rental at participating locations.

August 04, 1995

Celebrates new nonstop service to BWI, MCI, and MSY from BNA.

August 07, 1995

Announces that the Company flew 2,182.4 million RPMs in July 1995, a 7.8% increase over the 2,025.4 million RPMs flown in July 1994. ASMs increased 9.9% to 3,040.8 million from the July 1994 level of 2,767.8 million. Load factor was 71.8%, compared to 73.2% for the same period of a year ago.

August 11, 1995

Southwest unveils California One, a plane designed to honor our Customers and more than 2,700 Employees in California. The plane is white in color and boldly decorated with a red star and giant bear.

September 07, 1995

The Company flew 2,216.2 million RPMs in August 1995, a 10.8% increase over the 2,000.8 million RPMs flown in August 1994. ASMs increased 11.7% to 3,140.8 million from the August 1994 level of 2,812.4 million. The load factor for the month was 70.6%, compared to 71.1% for the same period of a year ago.

September 25, 1995

Southwest Airlines receives the award Best of Santa Clara Valley for being the number one airline from Metro.

September 28, 1995

A Southwest Airlines jet takes off on a special coast-to-coast mission to extend a heartfelt thank you to the countless volunteers who came to the aid of the victims of Oklahoma City's Alfred. P. Murray Federal Building bombing. Our shiny new 737 is renamed Oklahoma One for the "Thank You America" tour and temporarily dons a special ribbon-shaped decal.

October 13, 1995

LUV Classic golf tournament at Bear Creek. $325,000 was donated to Ronald McDonald Houses in the following manner: 50% to DAL, 25% to OMA, 25% to LAS, and $50,000 to HRL.

October 19, 1995

Net income for third quarter 1995 increased 15.5% to $67.7 million ($.45 per share), compared to third quarter 1994 net income of $58.6 million ($.40 per share). A Certified Emergency Evacuation Trainer (CEET) is unveiled for use in Flight Attendant safety and emergency training unique to the industry in its authenticity to a real aircraft.

October 20, 1995

Introduces Gotta Go Fares. The 21-day advance purchase fares start as low as $19 for one-way travel on Tuesday, Wednesday, and Saturday.

October 30, 1995

Camille Keith attends the first-ever White House Conference on Travel and Tourism at the invitation of President Bill Clinton. Keith is one of more than 1,700 delegates from the travel and tourism industry to attend the two-day conference in Washington, D.C.

November 06, 1995

Announces special leisure fares for military personnel and their dependents. The fares are one-way and fully refundable. No advance purchase is required and this special fare is available for travel Nov. 15, 1995 through Jan 10, 1996.

November 07, 1995

The Company flew 1,944.2 million RPMs in October 1995, a 4.0 increase over the 1,869.1 million RPMs flown in October of last year. ASMs increased 12.7% to 3,240.2 million from the October 1994 level of 2,874.6 million. The load factor was 60.0%, compared to 60.0% for the same period of a year ago.

November 16, 1995

Board of Directors declares a quarterly dividend of one cent per share on all shares currently issued and outstanding.

November 22, 1995

Reaches a contract agreement with Ramp, Operations, and Provisioning Association (ROPA). In one-day balloting organized by the association, members approved the five-year contract by a margin of three to one.

November 29, 1995

Customers traveling on the new nonstop flights between BNA and AUS, CLE, LAS and SAT beginning Dec. 1 will receive a free one-way ticket on Southwest, good to any destination the carrier flies.

November 30, 1995

Extends Gotta Go Fares. The 21-day advance purchase sale which features fares starting at $19 has increased the selection of routes available at that rate.

December 05, 1995

Ginger C. Hardage is named Vice President Public Relations and Corporate Communications and Edward L. Stewart is named Director Public Relations.

December 07, 1995

The Company flew 1,908.9 million RPMs in November 1995, a 9.1% increase over the 1,749.7 million RPMs flown in November 1994. ASMs increased 12.6% to 3,103.2 million from the November 1994 level of 2,755.1 million. The load factor for the month was 61.5%, compared to 63.5% for the same period of a year ago.

December 13, 1995

Extends the date Customers must travel by to take advantage of the deeply discounted Gotta Go Fares. As of today, the purchase deadline for Gotta Go Fares is Dec. 31, 1995 with travel by June 4, 1996.

December 27, 1995

Extends the ticketing date for Customers to take advantage of the deeply discounted Gotta Go Fares. As of today, the ticketing deadline for Gotta Go Fares is Jan. 31, 1996 with travel by June 4, 1996.

December 27, 1995

Southwest will award a free roundtrip ticket to any fare-paying passenger departing PDX or SEA between Jan. 4 and Jan. 18, 1996. To qualify for the free ticket, passengers must travel from either city at any published fare--including discounted advance-purchase fares available. Each revenue passenger will receive a free roundtrip ticket good for travel between Jan. 19 and May 22, 1996. No blackout dates apply.

December 31, 1995

1995 Milestones Revenue passengers: 44,785,573 Trips flown: 685,524 Fleet: 224 aircraft Employees at yearend: 19,933 Cities opened: OMA Southwest scores its fourth annual "Triple Crown" for our 1995 performance. Fortune lists Southwest as on of "America's Most Admired Corporations" for 1995. For the second time, Southwest tops the annual Airline Quality Rating report for our 1995 performance. Specialty Aircraft California One (Aug 11) Jack Vidal (Mar 10) and June Morris (Jul 27) —both Signature Series

December 31, 1995

Southwest Airlines ranks 434th in the Fortune 500 in Fortune Magazine.


1996

January 08, 1996

The Company flew 2,024.3 million RPMs in December 1995, a 13.9% increase over the 1,777.2 million RPMs flown in December 1994. ASMs increased 10.9% to 3,172.9 million from the December 1994 level of 2,861.4 million. The load factor 63.8%, compared to 62.1% for the same period of a year ago, and was one of the highest December load factors since 1980.

January 09, 1996

Announces service from MCO effective April 7, 1996 with 12 nonstop flights to seven cities. Fares will be as low as $59 each way. The airline will offer five daily nonstop flight to FLL, two to BWI, one to MSY, one to BNA, one to IND, one to CMH, and one to STL.

January 15, 1996

Nashville Provisioning Base opens.

January 16, 1996

Offering a special fare of $19 one-way for nonstop flights between TPA and FLL and $49 one-way for nonstop TPA-BWI flights for travel from January 22 through February 9, 1996. The fare requires that tickets be purchased within one day of making reservations and at least one day before departure.

January 17, 1996

Southwest will award a free roundtrip ticket to any of its fare-paying passengers departing GEG between Jan. 22 and Feb. 5, 1996. To qualify for the free ticket, passengers must travel from GEG at any published fare--including discounted advance-purchase fares offered on each flight. Each revenue passenger will receive a free roundtrip ticket good for travel between Feb. 6 and May 22, 1996. No blackout dates apply.

January 18, 1996

Board of Directors declares a quarterly dividend of 1.1 cents per share on all shares currently issued and outstanding.

January 22, 1996

Service starts in Tampa (TPA) and Ft. Lauderdale (FLL). The inaugural celebration included Southwest and local dignitaries in TPA and FLL christening one of Southwest's specialty planes with Florida orange juice. Children from each city were flown on the inaugural flights to spend the day in the other city. Service begins with 12 daily flights out of Tampa and six out of Ft. Lauderdale.

January 24, 1996

LRC one-year anniversary. More than 900 people are now employed at the center, which officially accepted its first call in January 1995. Adds nonstop service between MCO-BHM and MCO-SDF effective May 10, 1996. Net income for the year ended December 31, 1995 was a record $182.6 million, as compared to 1994's net income of $179.3 million. Net income per share was $1.23 in 1995 versus $1.22 in 1994. Net income for fourth quarter 1995 increased 113.1% to a record $43.4 million ($.29 per share), compared to fourth quarter 1994 net income of $20.3 million ($.14 per share). Total operating revenues for fourth quarter 1995 increased 19.5% to $748.6 million, compared to $626.2 million for fourth quarter 1994. RPMs increased 8.9% in fourth quarter 1995 as compared to a 12.1% increase in ASMs, resulting in a load factor of 61.8% versus the fourth quarter 1994 load factor of 63.5%. The passenger revenue yield per RPM increased 9.7% to $.1222, up from $.1114 in fourth quarter 1994.

February 01, 1996

Offering a one-way fare of $99 available for travel between ten selected Midwest cities to longer-haul destinations in the western half of the United States. Tickets must be purchased by Feb. 14, 1996 for travel through June 4, 1996. Tickets must be purchased at least seven days in advance before departure and within one day of making reservations.

February 01, 1996

27th monthly Triple Crown.

February 02, 1996

Will award a free roundtrip ticket to any of its fare-paying passengers departing BOI between Feb. 8 and Feb. 22, 1996. Reno Cargo facility opens.

February 05, 1996

Southwest wins the Triple Crown for the fourth consecutive year.

February 07, 1996

The Company flew 1,732.0 million RPMs in January 1996, a 4.1% increase over the 1,663.4 million in January 1995. ASMs increased 11.9% to 3,223.1 million from the January 1995 level 2,879.1 million. Load factor was 53.7%, compared to 57.8% for the same period of a year ago.

February 16, 1996

Customer Service Coordinators and Flight Information Agents are named 1996's "Heroes of the Heart."

February 22, 1996

Confirms commitment to providing jet service, low fares, and Positively Outrageous Service to the citizens of Oklahoma at a press conference today with Governor Keating at the state capitol. Continuing to promote spring skiing in the SLC area by offering tremendously low fares from twelve western US cities through March 14, 1996. People in RNO, LAS, BOI, PHX, SMF, GEG, OAK, LAX, SAN, SEA, PDX, and ABQ will be able to take advantage of some fares starting at $19 each way on select nonstop flights. Likewise, residents of SLC will be able to travel to the cities listed at the same fare.

March 01, 1996

Southwest and Alamo Rent A Car join together to offer a $19 one-way fare between MCO-FLL and TPA-FLL and a rental car for $19 a day. Southwest Airlines ranks first in Fortune's Corporate Reputation Survey by Fortune Magazine.

March 01, 1996

28th monthly Triple Crown Fortune magazine lists Southwest Airlines as "America's Most Admired Airline."

March 04, 1996

Unveils eight new gates at PHX.

March 06, 1996

The Company flew 1,831.1 million RPMs in February 1996, a 14.5% increase over the 5,599.4 million RPMs flown in February 1995.

March 13, 1996

Herb and Dallas Mayor Ron Kirk jointly announce that Southwest will lease approximately 10 additional acres from the City of Dallas for construction of a new pilot training facility, expansion of existing Headquarters building, and the addition of related parking.

March 17, 1996

As part of our 25th anniversary celebration, Southwest launches a new program, "The Children's Wing," benefiting children with serious illnesses by donating 25 tickets to a select pediatric cancer treatment facility in each of our cities. Southwest commences the new program to coincide with Children and Healthcare Week, March 17-23, by donating 1,200 roundtrip tickets.

March 27, 1996

Everyone will have the chance to win in the "Southwest $25,000 Long Shot" contest during this year's Hoop-It-Up World Tour. Southwest is putting a new spin on its annual sponsorship of the NBA's official three-on-three streetball festival to help celebrate the 25th anniversary.

April 01, 1996

Southwest Employees donate personal time in April to the communities we serve by participating in our "Hearts in Action" program.

April 03, 1996

Adding nonstop service between TPA and CMH, SDF, and IND on June 18, 1996. The carrier will also add another roundtrip between TPA and FLL on that date and a roundtrip between HOU and LAS on June 6. Southwest is landing its all-jet service in MCO on April 7. Not only is Southwest bringing new service to Florida, it's also introducing MCO destination packages through the MCO-based company, Southwest Fun Pack Vacations.

April 07, 1996

Orlando (MCO) service begins today with 12 daily flights to destinations in and out of Florida.

April 08, 1996

The Company flew 2,274.1 million RPMs in March 1996, a 17% increase over the 11943.5 million RPMs flown in March 1995. ASMs increased 11.0% to 3,326.4 million from the March 1995 level of 2,996.3 million. The load factor was 64%, compared to 64.9% for the same period of a year ago.

April 12, 1996

Announces a new fare program designed to make travel even more affordable for the upcoming summer travel season. Southwest hires Siboney USA as its Hispanic agency of record. Siboney will advise Southwest in the development of strategic marketing programs targeting Hispanic travelers.

April 15, 1996

Southwest Airlines ranks first in the 1995 Airline Quality Rating (AQR) study.

April 22, 1996

Baltimore Line Maintenance opens.

April 23, 1996

Net income for first quarter 1996 was $33.0 million ($.22 per share), compared to $11.8 million ($.08 per share) in first quarter 1995. Recently employed the services of Dallas based King Group, Inc. as its African-American agency of record for advertising, promotions, and public relations.

April 25, 1996

"Rapid Rewards" officially takes the place of "The Company Club" as the new name for our frequent flier program.

April 29, 1996

Herb will share the helm of the nation's fifth largest airline on June 12, 1996 with the winner of the "President for a Day" 25th Anniversary challenge. Herb has challenged every man and woman to submit their most innovative ideas for the "Seven Tenets Of A Successful Leader." Herb will choose the winner personally and share his secrets of success in Dallas on June 12, 1996.

April 30, 1996

Beginning today, Customers can purchase their flights on the Internet. Our "Home Gate" now includes an online reservations center, complimenting the carrier's Ticketless Travel program. Flight 1767 originally scheduled to depart from LAS at 1:00 p.m. PST and to arrive at BUR at 2:00 p.m. PST diverted to ONT where it landed safely at approximately 2:40 p.m. PST today. The aircraft called in with difficulty in extending one of its main landing gear. No injuries to passengers or crew were reported. The crew of flight 1767 initiated a controlled evacuation procedure using one of the aircraft's escape slides.

May 07, 1996

The Company flew 2,142.5 million RPMs in April 1996, a 12.8% increase over the 1,900.2 million RPMs flown in April 1995. ASMs increased 15% to 3,309.4 million from the April 1995 level of 2,877.7 million. The load factor for the month was 64.7%, compared to 66.0% for the same period of a year ago.

May 28, 1996

Ticketless Travel will be inducted into the Smithsonian Institution in recognition of the carrier's achievements in creating new ways to make air travel more convenient and affordable for its Customers. The Smithsonian Institution recognized the airline's Ticketless Travel as an outstanding application of aviation-related technology, making Southwest one of five finalists for this prestigious award.

June 01, 1996

29th monthly Triple Crown.

June 03, 1996

Unveils two new gates at CMH.

June 06, 1996

The Company flew 2,276.6 million RPMs in May 1996, a 15.3% increase over the 1,975.0 million RPMs flown in May 1995. ASMs increased 12.9% to 3, 448.2 million from the May 1995 level of 3,054.0 million. The load factor for the month was 66.0%, compared to 64.7% for the same period of a year ago. Announces daily service from T.F. Green Airport in Rhode Island effective Oct. 27, 1996.

June 12, 1996

Dave Ridley conducts a live, interactive question and answer session for one hour on AOL. Jim Brown of World Airline News will serve as moderator on a variety of topics.

June 14, 1996

Our Employees attend THE Deck Part of the Century—the "Still Nuts Party"—in the parking lot of Headquarters. Highlighting the festivities is the unveiling of Silver One, our commemorative 25th anniversary plane, the newest member of the fleet.

June 18, 1996

25th Anniversary

July 01, 1996

Southwest and SkyMall partner to offer shopping and special services on all Southwest flights. Passengers find a newly created version of SkyMall in seatbacks on this day.

July 01, 1996

30th monthly Triple Crown.

July 09, 1996

The Company flew 2,390.2 million RPMs in June 1996, a 12.9% increase over the 2,116.8 million RPMs flown in June 1995. ASMs increased 13.9% to 3,407.8 million from the June 1995 level of 2,992.2 million. The load factor for the month was 70.1%, compared to 70.7% for the same period of a year ago.

July 12, 1996

Announces $25 one-way fares in all nonstop markets systemwide. The $25 fares are available on all Southwest nonstop flights through July 23, 1996 for travel between Aug. 19, 1996 and Oct. 31, 1996. All other published service on the airline is available for $50 each way.

July 25, 1996

Net income for second quarter 1996 was $85.3 million ($.56 per share), compared to second quarter 1995 net income of $59.7 million ($.41 per share).

July 29, 1996

Southwest, which began serving Florida on January 22, 1996, has made a drastic impact on the number of people traveling out of TPA and the fares they paid during the first quarter of 1996, according to Department of Transportation figures just released. Colleen Barrett receives an award for "100 Most Powerful Women in Travel" from Travel Agent magazine.

July 30, 1996

Announces service from PVD on Oct. 27, with 14 nonstop flights to five cities: BWI, MDW, BNA, MCO, and TPA.

August 01, 1996

31st monthly Triple Crown.

August 07, 1996

The Company flew 2,393.9 million RPMs in July 1996, a 9.7% increase over the 2,182.4 million RPMs flown in July 1995. ASMs increased 15.6% to 3,515.5 million from the July 1995 level of 3, 040.8 million. The load factor for the month was 68.1%, compared to 71.8% for the same period of a year ago.

August 19, 1996

Southwest brings back "Friends Fly Free" companion fare program for a limited time.

September 09, 1996

The Company flew 2,542.2 million RPMs in August 1996, a 14.7% increase over the 2,216.2 million RPMs flown in August 1995. ASMs increased 13.6% to 3,569.3 million from the August 1995 level of 3,140.8 million. The load factor for the month was 71.2%, compared to 70.6% for the same period of a year ago.

September 23, 1996

Announces service from JAX beginning January 15, 1997 with 14 nonstop daily flights to six cities: FLL, BNA, BWI, IND, MSY, and TPA.

September 25, 1996

Announces the newest feature of its Rapid Rewards frequent flyer program--The Southwest Airlines Rapid Rewards Visa Card. The card boasts the lowest introductory interest rate of any major airline card--a fixed 6.9 % for the first six months--and no annual fee for the first year. Cardmembers earn flight credits toward free travel on Southwest by using the card to make their everyday purchases. The card is issued by First USA Bank, the fourth largest provider of Visa and MasterCard services in the nation.

October 07, 1996

Announces new national advertising campaign–Southwest Airlines: A Symbol of Freedom–inspiring Customers from all over to GO, SEE, and DO things they never before dreamed possible. The Company flew 2,397.4 million RPMs in September 1996, a 29.4% increase over the 1,853.3 million RPMs flown in September 1995. ASMs increased 11.9% to 3,395.0 million from the September 1995 level of 3,034.9 million. The load factor for the month was 70.6%, compared to 61.1% for the same period of a year ago.

October 10, 1996

NUTS! Southwest Airlines' Crazy Recipe for Business and Personal Success, authored by the Kevin and Jackie Freiberg, hits bookstores to the delight of millions worldwide wishing to learn the secrets to Southwest's success.

October 11, 1996

Tenth annual LUV Classic golf tournament at Bear Creek. $403,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to HRL, 1/3 to DAL, 1/3 to TPA, and 1/3 to Loma Linda.

October 24, 1996

Net income for third quarter 1996 decreased 10.1% to $60.9 million ($.40 per share), compared to third quarter 1995 net income of $67.7 million ($.45 per share).

October 27, 1996

Inaugurates service into and out of PVD marking the official start of nonstop service from PVD with 14 nonstop flights to five cities: BWI, MDW, BNA, MCO, and TPA. Announces a special one-time extension of "Friends Fly Free" fare program. Announced on Aug. 19, 1996, the original offer was good on tickets purchased by Oct. 31, 1996 for travel through Jan. 6, 1997. "Friends" fares may now be purchased through Nov. 20, 1996, for travel through April 4, 1997.

November 06, 1996

The Company flew 2,557.4 million RPMs in October 1996, a 31.5% increase over the 1,944.2 million RPMs flown in October of last year. ASMs increased 9.4% to 3,543.5 million from the October 1995 level of 3,240.2 million. The load factor for the month was 72.2%, compared to 60.0% for the same period of a year ago.

November 08, 1996

Announces special leisure fares for active duty military personnel and their dependents.

December 05, 1996

Announces special "Winter Freedom Fares" on all published routes with fares in some markets as low as $29 and no higher than $129 each way (based on roundtrip travel).

December 09, 1996

The Company flew 2,170.5 million RPMs in November 1996, a 13.7% increase over the 1,908.9 million RPMs flown in November of last year. ASMs increased 9.3% to 3,391.8 million from the November 1995 level of 3,103.2 million. The load factor was 64.0%, compared to 61.5% for the same period of a year ago.

December 11, 1996

With a unanimous vote by the Dallas City Council, Southwest announces it will begin construction of a 300,000 square-foot addition to its Dallas-based Corporate headquarters at an estimated cost of $30 million to the airline.

December 12, 1996

Extends its Winter Freedom Sale with fares in some cities starting as low as $29 each way (based on roundtrip travel). Winter Freedom Fares may now be purchased through Dec. 19, 1996, with travel from Jan. 6, 1997, through March 6, 1997. The original offer, announced on Dec. 5, 1996, applied to tickets purchased by Dec. 12, 1996.

December 17, 1996

Southwest and Icelandair sign a marketing agreement for travel between CLE and Icelandair gateways in Europe. This joint relationship, the first between Southwest and Icelandair, is a test program representing a single-route marketing agreement providing a link between Europe and CLE only and is not a code share agreement or a systemwide interline agreement.

December 27, 1996

Announces "Flying Start" fares beginning at $29 each way (based on roundtrip travel).

December 31, 1996

1996 Milestones passengers: 49,621,504 Trips flown: 748,634 Fleet: 243 aircraft Employees at yearend: 22,944 Cities opened: TPA, FLL, MCO, PVD Load Factor: 66.5% Southwest scores its fifth annual "Triple Crown" for our 1996 performance. Fortune names Southwest the best overall airlines in its Corporate Reputation Survey released in March. Special Aircraft Silver One (Jun 14)


1997

January 15, 1997

Service begins in JAX - the 50th destination. New service will include 14 daily nonstop flights to cities including BWI, BNA, IND, and MSY, as well as service to TPA and FLL.

January 16, 1997

Tampa Line Maintenance opens.

January 20, 1997

Announces offer to new JAX Customers. With the "Fly Four, Get One Offer," Customers need only fly one roundtrip to receive their Rapid Rewards membership; and, after only four roundtrips, they will receive their first award ticket.

January 22, 1997

Our Utah Reservations Center (URC) gets a new home, and an open house is held to celebrate. Southwest begins a test program with Icelandair to link CLE with Europe through a single-route marketing agreement.

January 23, 1997

Net income for year ended Dec. 31, 1996, was a record $207.3 million, as compared to 1995's net income of $182.6 million, an increase of 13.5%. Net income per share was $1.37 in 1996 versus $1.23 in 1995. Net income for fourth quarter 1996 was $28.2 million ($.19 per share), compared to fourth quarter 1995 net income of $43.4 million ($.29 per share). A 25.0% increase in jet fuel prices was the primary cause for the decrease in earnings.

January 24, 1997

Investor Relations receives the Award for Excellence in Corporate Reporting from the Association for Investment Management and Research (AIMR).

January 30, 1997

Announces special offer for seniors 65 or older, with fares as low as $29 and no higher than $99 one-way.

February 03, 1997

Southwest Airlines tops the American Consumer Satisfaction Index list in the scheduled Airline category.

February 06, 1997

Southwest Airlines offers its Fun Pack Vacations Customers double credit on its Rapid Rewards frequent flyer program.

February 07, 1997

The Company flew 2,154.4 million RPMs in January 1997, a 24.4% increase over the 1,732.0 million RPMs flown in January 1996. ASMs increased 11.0% to 3,578.0 million from the January 1996 level of 3,223.1 million. The load factor was 60.2%, compared to 53.7% for the same period of a year ago.

February 14, 1997

Our Reservations Administrative Coordinators are named 1997's "Heroes of the Heart." For the first time, Southwest Airlines offers double flight credits to Rapid Rewards members booking and purchasing travel through the web site. To earn a free ticket through Rapid Rewards, Southwest's frequent flyer program, normally Members need only accumulate a total of 16 flight credits (or eight roundtrips) to earn a free ticket through the frequent flyer program.

February 17, 1997

Inaugurates service from 51st destination - JAN- in August 1997 with nonstop service to BWI, MDW, HOU, and MCO.

February 25, 1997

Southwest brings back "Friends Fly Free" for travel within California. Tickets must be purchased by April 1, 1997 and travel is good through July 22, 1997.

March 01, 1997

Southwest Airlines ranks first on Fortune's Corporate Reputation Survey by Fortune Magazine.

March 02, 1997

Orlando Provisioning Base opens.

March 03, 1997

Mike Golden is named Vice President Purchasing. Southwest Airlines is named America's most admired airline in FORTUNE's industry-specific listing of "Most Admired Companies," and finishes 45th place overall.

March 06, 1997

The Company flew 1,979.3 million RPMs in February 1997, and 8.1% increase over February 1996. ASMs increased 6.6% to 3,296.0 million.

March 07, 1997

Southwest brings back "Friends Fly Free" nationwide fare sale. Fares must be purchased by May 20 and travel is good through July 22. Southwest Airlines ranks first in American Customer Service Index (ACSI) in Fortune Magazine.

March 21, 1997

Announces new nonstop service PHX-MSY and PHX-SDF. This is the first nonstop in both markets.

April 01, 1997

Kansas City Line Maintenance opens.

April 04, 1997

Offers triple Rapid Rewards credit on travel between BNA and DTW beginning April 6 through June 6, 1997.

April 06, 1997

Initiates nonstop service between BNA and DTW.

April 07, 1997

The Company flew 2,399.4 million RPM's in March 1997, a 5.5% increase over last year. ASM's increased 9.6% to 3,644.7 million.

April 11, 1997

Offeres double Rapid Rewards Flight Credit for travel in the West beginning April 14 through May 22. The offer applies to all scheduled service between the following cities: ABQ, BOI, BUR, ELP, LAS, LAX, OAK, ONT, SNA, PHX, PDX, RNO, SMF, SAN, SFO, SLC, SJC, SEA, GEG, TUS.

April 16, 1997

Ontario is named "Station of the Year" for 1996.

April 21, 1997

Southwest Airlines ranks first in the 1996 Airline Quality Rating (AQR) study.

April 24, 1997

Net income for first quarter 1997 increased 54.2% to $50.9 million ($.34 per share) compared to $33.0 million ($.22 per share) in first quarter 1996.

May 01, 1997

Southwest acquired and registered "southwest" to become southwest.com.

May 06, 1997

The Company flew 2,185.2 million RPM's in April 1997, a 2.0% increase over the 2,142.5 million RPM's in April 1996. ASM's increased 8.6% to 3,594.3 million from April 1996.

May 09, 1997

Salt Lake City is named "Provisioning Base of the Year" for 1996.

May 12, 1997

Our state-of-the-art Flight Ops Training Center opens.

May 29, 1997

Southwest Airlines ranks first on the Quarterly Rating of Top-Performing Airlines by The Bloomberg Airline Index (BAI).

June 09, 1997

The Company flew 2,378.3 million RPMs in May 1997, a 4.5% increase over the 2,276.6 million RPMs flown in May 1996. ASMs increased 7.3% to 3,700.6 million. Triple Crown One, a flying tribute to the Employees of Southwest Airlines, arrives at Dallas Love Field in honor of the 24,000+ workers of the airline who helped achieve five consecutive annual Triple Crowns. Herb retires the Triple Crown. He asks Employees to "Gimme 60 million" annual Customers boarded by the Company in 2001.

June 11, 1997

Nonstop service between MCI-LAX, MCI-OAK, and BNA-CMH begins.

June 12, 1997

The House Ways and Means Committee passes the new "head tax" proposal.

June 17, 1997

In an effort to block a "head tax" on airline passengers recently proposed to replace the 10% aviation ticket tax, Southwest advertises "Skyway Robbery" in USA Today, Wall Street Journal, Washington Post, Washington Times, and Baltimore Sun. The ad asks readers to contact their U.S. Representative and Senators to say "no" to the new head tax.

June 18, 1997

26th Anniversary

June 23, 1997

Groundbreaking for new $2.1 million Provisioning Station in PHX.

June 24, 1997

Introduces its first-ever Internet fare sale. The fare sale is available for travel to and from SLC exclusively.

July 01, 1997

Southwest Airlines is awarded Favorite Airline in Nevada Senior World.

July 03, 1997

Announces new nonstop service TPA-ABQ and MCO-ABQ beginning Sep 7, 1997, as well as service from BNA beginning Sep. 10, 1997.

July 04, 1997

Baltimore Provisioning Base opens.

July 07, 1997

The Company flew 2,451.0 million RPMs in June 1997, and 2.5% increase over June 1996. ASMs increased 8.2% to 3,686.3 million.

July 17, 1997

Southwest brings back "Friends Fly Free" for a limited time. Fares are good for travel from July 20 through December 16.

July 24, 1997

Net income for second quarter 1997 increased 10% to $93.8 million ($.62 per share).

July 31, 1997

Colleen Barrett receives an award for "200 Most Powerful Women" from Travel Agent Magazine.

August 01, 1997

Official name of website becomes southwest.com.

August 04, 1997

Through a partnership with Medlink, our dedicated Flight Attendants have access to emergency room physicians through any inflight phone when additional medical aid is needed for our Customers.

August 07, 1997

The Company flew 2,553.5 million RPMs in July 1997, a 6.7% increase over the 2393.9 million RPMs in July 1996. ASMs increased 8.7% to 3820.4 million.

August 09, 1997

JAN service begins--making it Southwest's 51st city.

August 12, 1997

Offers $99 one-way fares in celebration of new nonstop service ABQ-TPA and ABQ-MCO.

August 14, 1997

Southwest and Icelandair expand thier marketing agreement that includes MDW, SDF, and PVD. The two airlines will offer fares as low as $298 roundtrip from the Southwest cities to Europe with a connection in BWI.

August 20, 1997

Southwest and Worldview Systems Corporation, a leading publisher of online and interactive destination information, announces that travelers visiting Southwest's Web site can get instant travel/entertainment details for more than 20,000 US and worldwide destinations.

August 29, 1997

Southwest Airlines receives the award for Best Airline in The San Diego Union-Tribune.

September 04, 1997

Southwest and Visa USA announces they are giving one lucky Customer and 100 friends a "Trip of a Lifetime."

September 05, 1997

The Company flew 2,705.3 million RPMs in August 1997, a 6.4% increase over the 2,542.2 million RPMs flown in August 1996. ASMs increased 8.1% to 3,858.6 million.

September 07, 1997

JAX-FLL service begins.

September 08, 1997

Nonstop ABQ-MCO and ABQ-FLL service begins.

September 09, 1997

Offers Internet discounts on nonstop travel to/from STL.

September 11, 1997

Introduces Freedom USA passes; a new product available in the United Kingdom for international travelers who want to purchase tickets on Southwest for travel in the US.

September 22, 1997

Reaffirms commitment to 10% travel agent commitment through the year 2000.

September 26, 1997

Declares 3-for-2 stock split to be distributed on November 26, 1997.

September 29, 1997

Kicks off the "Adopt-A-Pilot" program for Fifth Grade students; a national program where fifth graders learn about the United States and aviation through a Pilot's eyes. Southwest Pilots will mentor and educate children by spending time in the nation's classrooms during a four-week program reaching more than 5,000 students in all 51 cities Southwest serves.

October 07, 1997

Congress enacts the Shelby Amendment, a provision to the Wright Amendment that allows interstate flights from Dallas Love Field to Mississippi, Alabama, and Kansas. Southwest's schedule changes minimally, though, with added through service to Jackson and Birmingham. The Company flew 2,307.1 million RPMs in September 1997, a 3.8% decrease from the 2,397.4 million RPMs flown in September 1996. ASMs increased 12. 3% to 3,813.2 million.

October 10, 1997

LUV Classic golf tournament at Bear Creek. $375,000 was donated to Ronald McDonald Houses in the following manner: $50,000 to HRL, 1/3 to DAL, 1/3 to MIA/FLL, and 1/3 to JAN.

October 14, 1997

Offers discounted military fares for scheduled service across its 51-city route system.

October 15, 1997

Southwest Airlines is named Nation's Number One Large Carrier by Money Magazine.

October 23, 1997

Net income for third quarter 1997 increased 52.0% to $92.5 million ($.60 per share), compared to third quarter 1996 net income of $60.9 million ($.40) per share.

November 03, 1997

Becomes the official airline of the Super Bowl and proud airline sponsor of the National Football league. Offers one lucky Customer the opportunity to take a team of ten guests to Super Bowl XXXIII in San Diego on Jan. 25, 1998. Customers are automatically entered into the sweepstakes when purchasing Ticketless Travel on Southwest's Web Site, or without purchase or obligation by sending a postcard. The Company flew 2,491.9 RPMs in October 1997, a 2.6% decrease from the 2,557.4 million RPMs flown in October 1996. ASMs increased 11.5% to 3,950.3 million.

November 12, 1997

Offers 60% discounted "walk-up" fares for a limited time.

December 01, 1997

Southwest Airlines is awarded Best of Indiana naming them the number one airline by Indiana Business Magazine.

December 08, 1997

The Company flew 2,354.0 million RPMs in November 1997, an 8.5% increase over the 2,170.5 million flown in November 1996. ASMs increased 9.6% to 3,717.0 million.

December 10, 1997

Partners with National Processing Company to administer and distribute commission payments to travel partners for all Ticketless transactions.

December 15, 1997

Offers tips on how to keep the grinch from stealing bin space.

December 17, 1997

Southwest accepts first Boeing 737-700. Southwest is the launch Customer for the new aircraft.

December 20, 1997

Southwest Airlines ranks first on Fortune magazine's "100 Best Companies to Work For in America" list.

December 31, 1997

1997 Milestones Revenue Passengers: 50,399,960 Trips Flown: 786,288 Fleet: 261 aircraft Employees at yearend: 23,974 Cities opened: JAX, JAN Load Factor: 63.7% Fortune magazine names Southwest Airlines "America's Most Admired Airline. Specialty Aircraft: Triple Crown One (Jun 9)

Please visit our Investor Relations website at www.southwestairlinesinvestorrelations.com/ for all year end financial summaries

Stay Connected

Media Info

Phone 214-792-4847, Opt. 1

Email swamedia@wnco.com

More Press Contacts