Southwest Airlines Celebrates Opening Day--Adding The Los Angeles Dodgers To The Lineup

Southwest Airlines® (NYSE: LUV) is stepping up to the plate and ready to play ball this season as the Official Airline of five Major League Baseball Teams. With the excitement of Opening Day, the carrier is proud to announce its newest sponsorship as the Official Airline of the LA Dodgers. Dodgers fans will get a taste of the airline's bold new look on Opening Day with the new addition of an outfield wall sign prominently displayed in Dodger Stadium. Southwest will extend its brand presence and engage with ballpark fans further into the baseball season.

In addition to the carriers' sponsorship of the LA Dodgers, Southwest Airlines is the Official Airline of the Baltimore Orioles, Milwaukee Brewers, Texas Rangers, and recently welcomed the San Diego Padres to the lineup this season.

"We are committed to connecting people to what's important in their lives," said Andy Allmann, Director of Customer Engagement and Partnership Marketing at Southwest Airlines. "Passion is at the heart of every sports fan and we're dedicated to bringing Customers, the true fans, closer to what they love and to build unique opportunities and experiences with local sports teams."

Southwest Airlines has been a longtime believer in connecting fans to their passions and has ongoing commitments with local sports teams across the country, including basketball, football, baseball, and golf. The carrier has been the Official Airline of its hometown team the Texas Rangers and with the Baltimore Orioles for more than 20 years. Southwest became a sponsor of the Milwaukee Brewers in 2012. With the new multi-year partnership with the Los Angeles Dodgers, Southwest is excited to bring Dodger fans across the country closer to the game.

ABOUT SOUTHWEST AIRLINES CO.
In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 46,000 Employees to more than 100 million Customers annually. Southwest operates more than 3,400 flights a day, serving 94 destinations across the United States and six additional countries. Southwest service to Puerto Vallarta, Mexico, begins in June 2015; and subject to government approvals, service to Belize City, Belize begins in October 2015.

Based on the U.S. Department of Transportation's most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity while over the United States. That connectivity enables Customers to use their personal devices to access streaming music provided by Beats Music or to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners. Southwest is the only major U.S. airline to offer bags fly free® (first and second checked pieces of luggage, size and weight limits apply), and there are never reservation change fees, although fare differences might apply. In 2014, the airline proudly unveiled a bold new look:  Heart.  The new aircraft livery, airport experience, and logo, showcase the dedication of Southwest Employees to connect Customers with what's important in their lives.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic whenever the carrier enters new markets. With 42 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at Southwest.com/citizenship.

Book Southwest Airlines' low fares online at Southwest.com or by phone at 800-I-FLY-SWA.

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SOURCE Southwest Airlines