Media Kits

Our Low Fare Story: The Southwest Effect is Alive and Well.

Forty three years ago, Southwest Airlines launched a low fare revolution. Today, the Southwest Effect is alive and well, as the nation’s leading low fare airline (the low fare policeman) continues to consistently offer the lowest fares in the industry, boost travel, and keep our competitors honest—all while standing alone against hidden fees. Read More →

Every Seat Has a Story: Hudson’s Big Day

Below is a story that was born out of a Facebook post from Customer Trisha Hughes. The initial post contained a simple thank you and a request to find the Southwest Pilot who was kind enough to brake and wave to her 5-year-old son, Hudson, from the flight deck of a Boeing 737. Using the time the picture was taken and pairing it with our schedule out of Albuquerque's Sunport, we were able to identify the Pilot, Captain Michael Hickey. For one 5-year-old, a Pilot waving back to him from an airplane was more than enough. For Captain Michael Hickey, the wave was only the beginning. The following post tells the story of Trisha and her son after we acknowledged their "firecracker moment" on social media. The associated video goes a bit further. It captures the moment when Captain Hickey reunited with Hudson, the boy waving from the other side of the fence, and allowed him to get a closer look at what being a Pilot is all about. Read More →

Southwest Airlines’ new aircraft seat

Southwest Airlines has selected the Customer seats for all future deliveries of the Boeing 737-800 and 737 MAX aircraft. Developed to enhance the Customer Experience the carrier will be the first to roll out the new seats, which arrive in 2016. Read More →

The Pulse of Southwest Heart

Southwest Airlines introduced a modern new look to its iconic brand at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart One, airport experience, and logo. Read More →

Southwest Airlines Introduces Training and Operational Support Building with State-of-the-Art Operations Center

Southwest Airlines offers preview of $120 million, 492,000 square-foot, energy-efficient Training and Operational Support (TOPS) building. "The Airport Experience" provides a realistic ticket counter, gate, Baggage Service Office, jet bridge, and emergency evacuation trainer. TOPS is also home to Southwest's world-class Network Operations Control (NOC) facility, which serves as the Airline's 24/7 operation center. Read More →

Southwest Airlines Celebrates Music, Food, and Wine, with "Live In The Vineyard."

Southwest Airlines kicks off the next season as the Official Airline Partner of "Live In The Vineyard" by reintroducing the official decaled Boeing 737 airplane to its fleet, acting as a concert venue in the sky, surprising Customers onboard flights with live performances at 35,000 feet. The decaled jet will host Live at 35® performances by Live In The Vineyard musicians leading up to the main event in Napa Valley, Nov. 1-4, 2013. Most recently, Southwest Airlines and "Live In The Vineyard" hosted multi-platinum recording artist Gavin DeGraw, performing Live at 35® his new single, "Best I Ever Had." Southwest is offering Customers nationwide the opportunity to enter for a chance to win a "Live In The Vineyard" all-access package. The package includes two roundtrip airline tickets to the Bay Area; two VIP passes to attend the festival in Napa Valley (Nov. 1 through Nov. 4, 2013); a three-night hotel stay at a luxury Napa hotel; and transportation to all events. The festival will include performances by some of today's top recording artists, including Gavin DeGraw, Five for Fighting, James Blunt, Lee DeWyze, Atlas Genius, American Authors, Andrew Ripp, and many more! Customers can enter the Southwest Airlines sweepstakes today through Oct. 4, 2013, by visiting Read More →