Teresa Laraba

Senior Vice President Customers

Teresa Laraba

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Leadership is...
Engaging your team in the vision and supporting them with a strong work ethic and character worthy of following.
--Teresa Laraba

TITLE: Senior Vice President Customers
JOB DESCRIPTION: Teresa oversees Customer Support & Services, Customer Relations & Rapid Rewards, and Customer Services. Her responsibilities include understanding and advocating for the needs of our Customers; Setting and measuring our broad Customer Service delivery expectations; and Owning the delivery of our Customer Experience improvement plans.
EXPERIENCE: Teresa began her career in El Paso as a Part-time Customer Service Agent in 1984. She has held the position of Customer Service Supervisor in El Paso and Customer Service Manager in both El Paso and Dallas. She worked in our People and Leadership Development department as Manager of Corporate Employment and Director of Field Employment. Teresa came back to Ground Operations in 2000 as Senior Director of Ground Ops Training and Airport Solutions, as a Station Director for the Heartland Region, and Vice President Ground Operations. Her most recent title was Senior Vice President Customer Services.
LENGTH OF SERVICE AT SOUTHWEST: Started in May 1984.
EDUCATION: Attended Texas Tech University, North Texas State University and the University of Texas at El Paso.
FAMILY: Teresa lives in Dallas and is the proud mother of two daughters, Catherine and Heather.
FIRST PAYING JOB: Swim lessons instructor and Swim Team coach.
PROUDEST MOMENT: The birth of my girls.
BEST ADVICE EVER RECEIVED: Do any task, don't complain, and be proud of your contribution - no matter how small.
BEST ADVICE EVER GIVEN: Slow down and listen - the person in front of you deserves your time.