Leadership is, for me, guided by the following quote: "Whoever wants to be a leader among you, must be your servant." As for how to lead, I also believe George S. Patton summed it up beautifully - "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity." Serve, guide, and verify is what I try to do each day.

TITLE:	Vice President Technology, Product Solutions
JOB DESCRIPTION:	Jeff is responsible for Technology's Product Solutions function which is centered on how Technology estimates, designs, and builds quality, value-add product solutions, while ensuring consistency across the software development cycle. Working closely with his Technology Business Transformation Solutions Counterparts, Jeff leads the product management and development across all Technology products for all Southwest Business areas and internal Technology needs.
EXPERIENCE:	At Southwest, Jeff has served in a Senior Leadership role overseeing Technology's Cargo & Ramp Operations, Revenue Management, Crew, OCC & Operational systems, as well as Maintenance and Airport Operations integration efforts (SOC, Multi-Fleet). Prior to joining Southwest, Jeff founded Trinity Integrated Solutions, Inc., a company that provides business process consulting and I.T. solutions to clients across various industries, including food and beverage, health care and logistics. He served over 13 years in various Leadership positions at Frito-Lay, Inc. where he was ultimately responsible for delivering supply chain and process-changing solutions across their manufacturing/distribution facilities and logistics network.
LENGTH OF SERVICE AT SOUTHWEST:	Started February 1, 2010.
EDUCATION:	Jeff earned a Bachelor of Science in Computer Science and a Bachelor of Science in Business Administration from Trinity University, San Antonio, TX.
FAMILY:	Jeff and his wife, Jan, have a daughter, Hannah, and son, Troy.
FIRST PAYING JOB:	Newspaper route for the Omaha World Herald. There's a job that requires commitment!
PROUDEST MOMENT:	Tough call: Leading my Grandfather and mentor to peace on his deathbed; Watching a company I started be successful on its own.
BEST ADVICE EVER RECEIVED:	My Director at the time, a wise older man who was trying to convince me to take my first job in leadership, was giving me the pros and cons of being a Leader. One piece of advice stuck with me: "The distance between effort and reward grows ever more distant as you rise in Leadership. You have to be prepared to find personal rewards in the accomplishments of others." That sealed the deal for me ...