Robert E. Jordan

Executive Vice President and Chief Commercial Officer, and President, AirTran Airways

Bob Jordan

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TITLE: Executive Vice President and Chief Commercial Officer, and President, AirTran Airways
PROFESSIONAL: Bob Jordan serves as Southwest Airlines’ Executive Vice President and Chief Commercial Officer. In this position, he provides executive leadership for Marketing, Revenue Management, Network Planning, Customer Support and Services, Customer Relations, and the Customer Experience. Bob’s key responsibilities include oversight of the Southwest brand, continuous improvement of the Customer Experience, growing the award-winning Rapid Rewards loyalty program, product distribution and southwest.com, and delivering on the company’s revenue plan. Bob is also responsible for the delivery of key company initiatives, and serves as President of Southwest's wholly owned subsidiary, AirTran Airways.
EXPERIENCE: Bob joined Southwest Airlines in 1988, and has served in roles including Director Revenue Accounting, Corporate Controller, Vice President Procurement, Vice President Technology, Senior Vice President Enterprise Spend Management, and Executive Vice President Strategy and Technology. During his time at Southwest he has led numerous significant change initiatives, including the acquisition of AirTran Airways, the development of the new southwest.com e-commerce platform, the all new Rapid Rewards loyalty program, and an enhanced boarding process. Prior to Southwest Bob worked for Hewlett-Packard as a programmer and financial analyst.
EDUCATION: Bob holds an undergraduate degree in Computer Science and a Masters in Business Administration, both from Texas A&M University.
FAMILY: He and his wife Kelly live in Flower Mound, Texas, and have two grown children. They are active in charitable and civic organizations, including Cross Timbers Community Church and Compassion International.