| TITLE: |
Executive Vice President & Chief Commercial Officer, and President, AirTran Airways |
| PROFESSIONAL: |
Bob Jordan serves as Southwest Airlines' Executive Vice President & Chief Commercial Officer. In this position, he provides executive leadership for Marketing, Revenue Management, Network Planning, Customer Support and Services, Customer Relations, and the Customer Experience. Bob also provides executive leadership for the broad Corporate Planning function, including development and execution of the Company's strategic plan, the planning and delivery of key strategic change initiatives, and financial planning. Bob also serves as President of Southwest's wholly owned subsidiary, AirTran Airways. |
| EXPERIENCE: |
Bob joined Southwest Airlines in 1988, and has served in roles including Director Revenue Accounting, Corporate Controller, Vice President Procurement, Vice President Technology, Senior Vice President Enterprise Spend Management, and Executive Vice President Strategy and Technology. During his time at Southwest he has led numerous significant change initiatives, including the acquisition of AirTran Airways, the development of the new southwest.com e-commerce platform, the all new Rapid Rewards loyalty program, and an enhanced boarding process. Prior to Southwest Bob worked for Hewlett-Packard as a programmer and financial analyst. |
| LENGTH OF SERVICE AT SOUTHWEST: |
Started in 1988 |
| EDUCATION: |
Bob holds an undergraduate degree in Computer Science and a Masters in Business, both from Texas A&M University. |
| FAMILY: |
Bob and his wife Kelly live in Flower Mound, Texas, and have two grown children. They are active in charitable and civic organizations, including Cross Timbers Community Church and Compassion International. |
