1998 to 2000

 

Southwest Flies Northeast

 

1998

January 09, 1998

The Company flew 2,395.9 million RPMs in December 1997, an .8% increase over the 2,375.7 million flown in December 1996. ASMs increased 9.2% to 3,829.1 million.

January 12, 1998

Announces "Kids Fly Free" vacation program with Disneyland. FORTUNE magazine names Southwest Airlines "The Best Company to Work For in America."

January 22, 1998

Net income for fourth quarter 1997 was $80.6 million, an increase of 186% over 1996's fourth quarter net income of $28.2 million. Net income per share was $.35 versus $.13 for 1996. Net income for the year ended Dec. 31, 1997 was $317.8 million, a 53.5% increase over 1996's net income of $207.3 million. Net income per share for year ended 1997 was $1.40 per share.

January 23, 1998

Announces special fares for travel from Texas and the Midwest for $99 or less. Tickets must be purchased between Jan. 25 and Feb. 10 for travel from Feb. 1 through Jun. 5. Fares are based on one-way travel and require a RT purchase.

January 29, 1998

Announces new pilot base at BWI expected to open Apr. 1, 1998. Announces $99 Coast-to-Coast fares. Fare is one-way and requires roundtrip purchase.

February 02, 1998

Announces new preboarding and carryon "Bin Hog" policy.

February 04, 1998

Announces Cargo service available on Internet at www.swacargo.com.

February 05, 1998

The Company flew 2,069.6 million RPMs in Jan. 1998, a 3.9% decrease from the 2,154.4 million flown in January 1997. ASMs increased 7.2% to 3,835.0 million. The load factor was 54%.

February 14, 1998

Our Systems Department is named 1998's "Heroes of the Heart."

February 18, 1998

Announces new Saturday only nonstop service between GEG-LAS, TUL-LAS, MSY-LAS, and STL-FLL. This is the first nonstop flight between these cities.

February 24, 1998

Introduces Special Weekly Internet Fares Available from all Southwest cities. Each week a different special will be available beginning on each Tuesday and must be purchased by that Friday.

February 25, 1998

Announces 1997 ProfitSharing Contribution. Employees will receive more than $91 million in ProfitSharing, the largest in Company history. The contribution represents about 11 percent of eligible salaries.

February 26, 1998

Announces agreements in principle to acquire three former Western Pacific 737-300's.

March 02, 1998

Fortune magazine lists SWA as the #1 "America's Most Admired Airline" in its March 1998 issue. SWA also placed 6th on Fortune's list of "America's Most Admired Companies" in the same issue.

March 05, 1998

Announces that the Company flew 2,167.2 million RPMs in February 1998, a 9.5 percent increase over the 1,979.3 million RPMs flown in February 1997. ASMs increased 6.9 percent to 3,521.3 million from the February 1997 level of 3,295.0 million. The load factor for the month was 61.5 percent, up 1.4 points from 1997. Year-to-date load factor was 57.6 percent, compared to 60.1 percent for the same period last year.

March 17, 1998

Announces service from Manchester, New Hampshire beginning June 7 with 12 daily nonstop flights to four cities: eight to BWI, two to MDW, one to BNA, and one to MCO.

March 24, 1998

In an effort to continue improving our cargo service, CATTS (Cargo Accounting Tracking and Tracing System is implemented.

March 27, 1998

Files an action in federal court, seeking to end pending litigation between the Cities of Dallas and Ft. Worth over Love Field, insofar as it may affect Southwest's right to use Love Field.

March 31, 1998

Southwest, Lambert-St. Louis International Airport, and St. Louis officials celebrate the opening of the ticket counter, baggage claim area, and 1,000 vehicle-parking garage for the new East Terminal. Southwest will operate out of all 12 gates in the terminal.

April 01, 1998

BWI Pilot Base opens today.

April 02, 1998

Announces $99 Coast-to-Coast sale. Fares are available for purchase until Apr. 15 with travel good until Sept. 9, 1998

April 07, 1998

Extends internet double flight credit for Rapid Rewards members.

April 15, 1998

Teams with First Bank Visa to provide a free three-minute call on AT&T Inflight Phones to anyone who uses there Southwest Visa to place the call.

April 20, 1998

Southwest retains top spot in the national Airline Quality Rating for the third consecutive year as conducted annually by the W. Frank Barton School of Business at Wichita State University and the University of Nebraska at Omaha Aviation Institute.

April 23, 1998

Announces 1998 first quarter earnings up 37.6% to $70 million, compared to $50.9 million in first quarter 1997. Total operating revenues increased 6.3 percent to $942.7 million, compared to $887.1 million for the first quarter 1997. The load factor was 61.2 percent versus 1997 first quarter load factor of 62.1 percent.

May 01, 1998

Herb announces the following senior management changes effective as specified: Effective Dec. 31, 1998, Gary Barron relinquishes his position as Executive Vice President-Chief Operations Officer. He will remain an Executive Vice President of Southwest through at least Dec. 31, 2000 with responsibilities primarily in the labor relations area. Jim Wimberly, formerly Vice President Ground Operations, will transition under Barron's direction for the remainder 1998, and on Jan. 1, 1999, will replace Barron as Executive Vice President-Chief Operations Officer. Flight Operations, Inflight Services, Maintenance, Fuel Management, and Ground Operations will report to Wimberly, 45, in his new position. Dave Ridley is named Vice President Ground Operations, effective May 1, 1998. Ridley, 45 was Vice President Marketing and Sales, and will now oversee 8,000 Employees who work in Cargo, Customer Service, and Ramp and Operations at Southwest's 52 airport locations. He will also become a member of Southwest's Executive Planning Committee. Joyce Rogge will become Vice President Marketing and Southwest's sole marketing officer on May 1, 1998. Previously, Rogge, 40, was Vice President Advertising and Promotions, and shared responsibility for Marketing and Pricing with Ridley. In her new position, she will also oversee Field Marketing, Product Distribution, and the Group and Packages business Donna D. Conover is named Vice President Inflight Services and Provisioning. Conover, 45, was Director System Support for Ground Operations and will now oversee approximately 4,500 Flight Attendants as well as the aircraft provisioning function.

May 05, 1998

Opens nine new gates at STL East Terminal.

May 06, 1998

Announces that the Company flew 2,629.5 million RPMs in April 1998, a 20.3 percent increase over the 2,185.2 million flown in April 1997. ASMs increased 7.2 percent to 3,852.0 million from the April 1997 level of 3,594.3 million. The load factor for the month was 68.3 percent, up 7.5 points from 1997.

May 11, 1998

Southwest announces it has been successful in completing all immediate inspections ordered by the FAA on Sunday May 10, regarding wiring of the fuel pump in the aircraft's main tank. Southwest further announces it has completed all immediate inspections with minimal Customer inconvenience.

May 19, 1998

Southwest Airlines receives the Business of the Year Award – Spirit of Success Award from The BWI Business Partnership, Inc.

May 22, 1998

Establishes Governmental Affairs and Legal Office in Washington, D.C.

May 28, 1998

$99 or less sale for travel to or from PHX, STL, CLE, CMH, DTW, or MDW. Announces that Southwest will increase its daily schedule by 18 departures effective July 6,and by 18 more departures on Aug. 5 as a result of new 737-700 aircraft deliveries. The new flights are concentrated in key jump-off markets such as BNA, BWI, MCI, and HOU. On July 6, Southwest will add a nonstop BNA-SAN and a nonstop MCI-PVD. Additional daily nonstop service includes BNA-HOU, BNA-MCI, BNA-MSY, BWI-MCI, BWI-BNA, MCI-LAX, and MCI-OAK. Southwest Airlines receives the Best Practices in Corporate Communications Special Report on Customer Service award from Business Ethics.

May 29, 1998

Southwest and VISA USA rewards Cleveland-area resident Julie Weiss with a party plane. Julie and 81 of her family and friends headed off today for a weekend of fun in Orlando courtesy of Southwest and VISA USA.

June 01, 1998

Because of its threat to our East Coast service, we launch a Companywide battle against Metrojet, a subsidiary of US Airways

June 04, 1998

Announces that the Company flew 2,743.0 million RPMs in May 1998, a 15.3% increase over the 2,378.3 million flown in May 1997. ASMs increased 6.4% to 3,935.6 million from the May 1997 level of 3,700.6 million. The load factor for the month was 69.7%, up 5.4 points from 1997.

June 07, 1998

Begin MHT service with 12 daily nonstop flights to four cities: BWI, MDW, MCO, and BNA.

June 11, 1998

Open new PHX Provisioning facility. New facility becomes the largest in the system.

June 18, 1998

27th Anniversary Offers $49 Fourth of July fares. A technologically advanced Dispatch Control Center at Headquarters is unveiled. The new area features Dispatch Release data, weather, and flight tracking information, as well as the new AVTEC touch-screen phone system.

June 25, 1998

Adds nonstop service from ABQ to OAK beginning Oct. 25. Announces new daily nonstop between HOU and JAN.

July 07, 1998

Announces that the Company flew 2,852.6 million RPMs in June 1998, a 16.4% increase over the 2,451.0 million flown in June 1997. ASMs increased 6.5% to 3,925.3 million from the June 1997 level of 3,686.3 million. The load factor for the month was 72.7%, up 6.2 points from 1997. For the second quarter of 1998, Southwest flew 8,225.1 million RPMs compared with the 7,014.5 million recorded for the same period in 1997, an increase of 17.3%. ASMs increased 6.7% to 11,712.9 million from the 1997 second quarter level of 10,981.2 million. The second quarter load factor was 70.2%, up 6.3 points from the same period last year. Year to date, Southwest has flown 15,124.0 million RPMs, compared with the 13,547.5 million recorded for the same period of 1997, an increase of 11.6%. ASMs increased 6.9% to 22,983.1 million from the 1997 level of 21,498.8 million. The load factor was 65.8%, up 2.8 points from the same period last year.

July 15, 1998

Offers Customers the opportunity of receiving e-mail notification of sales and promotions available on our web site.

July 23, 1998

Board of Directors approves 3-for-2 stock split effective with the dividend paid on Sep. 23, 1998 to shareholders of record at close of business on Sep. 2, 1998. A record quarterly profit of $133.4 was earned in the second quarter. Diluted income per share was $.57 for the quarter.

July 25, 1998

Sponsors "Great Gilroy Garlic Games" at the Great Gilroy Garlic festival.

August 05, 1998

Announces that the Company flew 2,997.4 million RPMs in July 1998, a 17.4% increase over the 2,553.5 million flown in July 1997. ASMs increased 7.3% to 4,100.3 million from the July 1997 level of 3,820.4 million. The load factor for the month was 73.1%, up 6.3 points from 1997. Year to date, Southwest has flown 18,121.4 million RPMs compared with the 16,101 million recorded for the same period last year, an increase of 12.5%. ASMs increased 7% to 27,083.4 million from the 1997 level of 25,319.2 million. The year-to-date load factor was 66.9%, up 3.3 points from last year.

August 09, 1998

Celebrates one year of service in JAN.

August 11, 1998

Announces name of Internet-only fares--"Click-n-Save."

September 03, 1998

Announces that the Company flew 2,947.0 million RPMs in August 1998, an 8.9% increase over the 2,705.3 million flown in August 1997. ASMs increased 8.1% to 4, 170.6 million from the August 1997 level of 3,858.6 million. The load factor for the month was 70.7%, compared to 70.1% for the same period a year ago. Year to date RPMs increased 12% to 21,068.4 million, compared with the 18,806.3 million recorded for the same period in 1997. ASMs increased 7.1% to 31,254.0 million from the 1997 level of 29,177.8 million. The year-to-date load factor was 67.4%, up 2.9 points from the same period last year.

September 16, 1998

Chris Craft starts his career at Southwest as a Rapid Rewards Telephone Representative.

September 17, 1998

Announces new nonstop BWI-PHX and BWI-SAT service. Southwest will also add new BWI-PVD, BWI-TPA, AND BWI-FLL service on Dec. 7, 1998.

September 19, 1998

Ontario celebrates new terminal opening with Southwest Inaugural flight on California One-the first plane to take off and land at the new terminal. We will operate eight gates out of the new terminal.

September 22, 1998

Announces new daily nonstop service between PHX and SEA beginning 1/14/99.

September 23, 1998

Laura Wright becomes Southwest's new Treasurer. John Owen becomes Vice President Operations Planning and Analysis. Southwest Pilots vote to keep in place the ten-year contract negotiated in 1994 that will expire in 2004.

October 05, 1998

Fortune magazine announces that Southwest is the third most admired airline in the world. Dispatch Employees, represented by Southwest Airlines Employees Association (SAEA), sign an unprecedented 12-year contract with the airline that was ratified by more than 78% of the SAEA membership. The contract is effective through 11/30/09.

October 06, 1998

Opens new fuel facility at HOU. SWA's Dispatchers are selected by the Airline Dispatchers Association (ADF) to receive its annual national Aviation Safety Award. The award is given to SWA Dispatchers as recognition for 27 years of scheduled flight operations without a major accident or Customer fatality. Announces that the Company flew 2,519.1 million RPMs in September 1998, 9.2% increase from the 2,307.1 million flown in September 1997. ASMs increased 5.1% to 4,009.0 million from the September 1997 level of 3,813.2 million. The load factor for the month was 62.8%, up 2.3 points from 1997. Third quarter--8,463.5 million RPMs, compared with 7,565.8 million for the same period 1997. ASMs increases 6.9% to 12,279.9 million from the 1997 third qtr. level of 11,492.1 million. Third quarter load factor was 68.9%, up 3.1 points. Year-to-date RPMs increased 11.7% to 23,587.5 million from the 21,113.4 million RPMs recorded for the same period 1997. ASMs increased 6.9% to 35,263.0 million from the 1997 level of 32,991.0 million. The year-to-date load factor was 66.9%, up 2.9 points from the same period last year.

October 09, 1998

LUV Classic golf tournament at Bear Creek. $500,000 was donated to Ronald McDonald Houses in the following manner: ¼ to DAL, ¼ to TUC, ¼ JAX, and ¼ to SMF.

October 15, 1998

Southwest announces special military fares for the holidays. The fares require reservations and are valid doe travel from Dec. 15, 1998 through Jan. 15, 1999. Southwest is bringing back its legendary "Friends Fly Free" promotion for a limited time. Tickets may be purchased through Dec. 9, 1998 for travel through April 2, 1999.

October 20, 1998

Southwest announces third quarter earnings up 40.1% net income for third quarter 1998 increased 40.1% to 129.6 million, compared to 92.5 million in third quarter 1997. Total operating revenues for third quarter were $1,094.8 million (+9.8%), compared to 997.2 million for third quarter 1997. RPMs increased 11.9 percent in third quarter 1998 as compared to a 6.9% increase in ASMs, resulting in a 3.1 point increase in load factor to 68.9%.

October 21, 1998

Los Angeles Line Maintenance opens.

October 24, 1998

First annual Maintenance Olympics takes place in PHX. Southwest ends its marketing agreement with Icelandair that had begun in January of the last year. The decision came about after the foreign carrier eliminated service to Luxembourg.

October 26, 1998

Southwest moves to SMF's new Terminal A, celebrating the opening of its eight new gates. Fortune magazine lists SWA as the 13th Most Admired Company in the World and the third Most Admired Airline in the World.

October 30, 1998

LRC "bewitches" students of Watershed Day Care and College Station Elementary as part of SWA's outrageous Halloween celebration. Little Rock Vice Mayor Michael Keck, Willie Oates are among the judge's for the center's contests for individual costumes, team decorations, and pumpkin carving.

November 04, 1998

Southwest announces that the Company flew 2,683.8 million RPMs in October 1998, up 7.7% over October 1997. ASMs increased 5.2% to 4,156.3 million over the October 1997 level of 3,950.3 million. The load factor for the month was 64.6%, up 1.5 points from 1997.

November 10, 1998

Southwest announces new Saturday-only nonstop service between RNO and AUS, HOU, and SAT beginning Jan. 16, 1998.

November 17, 1998

Southwest to begin Saturday-only nonstop service between LAS and BWI, MCO, STL, CLE, and TPA 1/14/99 Also announces new nonstop service between AUS and LAX, TPA and between MCI and SEA, MCO beginning Feb. 5, 1999.

November 26, 1998

Southwest's first transcontinental flight flies roundtrip between OAK to BWI. This one-day experiment was conducted to formally evaluate Southwest's operations on longhaul flights. Each Customer onboard completed a survey, and the results were overwhelmingly positive. To celebrate these landmark Thanksgiving Day flights, each Customer was given a choice between a smoked turkey or a bottle of Wild Turkey.

December 03, 1998

Southwest announces that the Company flew 2,539.2 million RPMs in November 1998, up 7.9% from last year. ASMs increased 6.6% to 3,962.5 million over the November 1997 level of 3,717.0 million. The load factor for the month was 64.1%, up from 63.3%.

December 07, 1998

Nonstop Service between Baltimore/Washington and Phoenix and between Baltimore/Washington and San Antonio debuts today.

December 09, 1998

Announces new daily service from MacArthur Airport on Long Island effective March 14, 1999. Southwest will operate 12 daily nonstop departures to four cities: BWI, MDW, BNA, TPA; eight flights to BWI, two daily to MDW, one to BNA, and one to TPA. Southwest will also offer direct or connecting service to 29 other cities. With the addition of ISP, Southwest will serve a total of 53 cities in 27 states.

December 21, 1998

Southwest Airlines ranks fourth on Fortune magazine's "100 Best Companies to Work For in America" list. Fortune also named SWA the most admired airline in the US for the third year in a row and the seventh most admired corporation for 1998.

December 31, 1998

1998 Milestones Net income: $ 433,431,000 Revenue Passengers: 52,586,400 (becoming the fourth largest airline in terms of systemwide enplanements.) Trips Flown: 806,822 Fleet: 280 aircraft Employees: 26,949 Cities opened: MHT Load Factor: 69.0% Station of the Year: ELP Res. Center of the Year: LRC Southwest Airlines is named "The Best Company to Work For in America." Fortune magazine names Southwest the sixth "Most Admired Companies in America" and 13th

December 31, 1998

For the year ended Dec. 31, 1999, we flew 31,419.1 million RPMs, a 10.8% increase over 1997. ASMs increased 6.9% to 47,543.4 million from 1997. The load factor was 66.1%, up 2.4 points from 1997. Southwest Airlines is listed in CIO 100 by CIO Magazine for Customer Relationship Management. Southwest Airlines ranks 371st in the Fortune 500 in Fortune Magazine.


1999

January 05, 1999

Southwest applicants now have the "freedom" to submit their resumes online. Resumes are downloaded nightly into the STAARS applicant tracking system.

January 06, 1999

Tampa Bay becomes the 18th SWA Provisioning location.

January 07, 1999

Southwest Airlines inducts baseball great Nolan Ryan into its very own Hall of Fame with the dedication of the Nolan Ryan Express, a high flying tribute to Ryan's outstanding achievements. Ryan recently returned to Texas from Manhattan, N.Y., where he was announced as one of this year's National Baseball Hall of Fame inductees. He will become only the seventh Texan to join this prestigious membership. Ryan was the first passenger to board the "Nolan Ryan Express," a Southwest Boeing 737-700, as it carried him to dedication ceremonies in Dallas, Austin, and Houston. During christening celebrations in Dallas and Houston, he autographed both sides of the aircraft's nose on two specially designed decals each featuring a baseball with airplane wings and a Southwest colored tail.

January 11, 1999

Southwest Airlines and Disneyland announce its "Kids Fly Free" vacation program.

January 14, 1999

Southwest Airlines ranks first in Ranking Arizona-The Best of Arizona Business by Arizona Business Magazine.

January 21, 1999

Southwest Airlines announces fourth quarter earnings. Net income for fourth quarter 1998 was $100.4 million, as compared to $80.6 million earned in fourth quarter 1997, an increase of 24.6 percent. Total operating revenues for fourth quarter 1998 increased 7.4 percent to $1.05 billion, compared to $975.6 million for fourth quarter 1997.

January 22, 1999

Southwest Airlines announces it is adding new Saturday-only nonstop service between Orlando and Phoenix on April 10, 1999. This new service will be available for travel through June 5, 1999.

January 23, 1999

MAF operations begin at the new 163,000-square-foot Midland International Airport Terminal. Previously, our MAF Employees worked out of the old 57,000-square-foot facility at Midland Airport Terminal.

January 28, 1999

Our Rapid Rewards program wins two Freddie Awards and places second in four other categories. RR won "Best Award Redemption" and "Best Bonus Categories." RR also received a "Best Bonus" Freddie for our FFF offer. Additionally, we placed second "Program of the Year," "Best Award," "Best Web Site," and "Best Customer Service." Southwest Airlines is honored in the Freddie Awards by Inside Flyer Magazine.

February 01, 1999

Southwest Airlines ranks first on the "1999 Quest for Quality Readers' Choice Award" from Logistics Magazine.

February 01, 1999

Southwest Airlines receives an award for the "1999 Hispanic Corporate 100" given by Hispanic Magazine.

February 02, 1999

The "LUV Airline" is kicking off "Love Month" by making it easy for frequent flyers to give something back to their communities. The "Give Your Heart Wings" program lets Southwest Airlines' Rapid Rewards members donate valid unused award tickets to Southwest Airlines for distribution to nonprofit organizations in their communities.

February 04, 1999

More than 2,000 elementary school students in 52 cities across the nation will be adopting their own Southwest Airlines pilot as part of the airline's 1999 Adopt-A-Pilot program. The Adopt-A-Pilot program teams a Southwest Airlines pilot with each of 52 classrooms nationwide representing the destinations served by the Texas-based airline. The pilots serve as adult mentors for the students in addition to providing the focal point of the program. Using an official route map, each class will follow its adopted pilot over the course of the four-week program. The pilots will send updates and flying statistics to his or her class each day that the students will incorporate into the Adopt-A-Pilot curriculum. The classroom materials cover such subjects as math, geography, aviation principles, civics, writing, and research skills. It is the interaction with the pilot, however, that makes the program "fly."

February 06, 1999

Southwest Airlines adds new nonstop service between Long Island MacArthur and Orlando, and between Long Island MacArthur and Tampa Bay.

February 12, 1999

Maintenance Control Employees are named 1999's "Heroes of the Heart."

March 01, 1999

Fortune magazine lists SWA as the #1 "America's Most Admired Airline" in its March 1999 issue. SWA is also 7th on Fortune's list of "America's Most Admired Companies" in the same issue.

March 03, 1999

Jim Sokol becomes Vice President Maintenance and Engineering.

March 04, 1999

Announces that the Company flew 2,539.4 million RPMs in February 1999, a 17.2% increase from the 2,167.2 million RPMs flown in February 1998. ASMs increased 10.2% to 3,879.1 million from the 1998 level of 3,521.3 million. The load factor was 65.5%, compared to 61.5% for the same period of a year ago. Announces new daily service from the Raleigh-Durham International Airport beginning June 6, 1999 with 12 daily nonstop departures to five cities: four to BWI, four to BNA, two to MDW, one to TPA, and one to MCO. Southwest will also offer connecting service to 28 other cities.

March 06, 1999

At the yearly conference of the Texas Public Relations Association (TPRA), the 400-member group awards Southwest Airlines' with the Lone Star Award. This award recognizes exemplary corporate ethics in dealing with Customers, stockholders, Employees, and the media.

March 10, 1999

The Company announces that Employees will receive more than $120 million in ProfitSharing for 1998. The 1998 ProfitSharing contribution represents 13.7% of eligible salaries.

March 14, 1999

Southwest begins new service from Long Island's Islip Airport (ISP) with 12 daily nonstop flights to four cities: eight daily flights to Baltimore/Washington, two flights to Chicago Midway, one flight to Nashville, and one flight to Tampa Bay.

March 15, 1999

Inaugurates Islip (Long Island) service with a traditional Irish processional, complete with bagpipers and shamrocks.

April 08, 1999

Inflight announces that SWA's next Inflight Base will open in Baltimore in July 1999. The first month of operation, there will be approximately 300 Flight Attendants at the base. This number will grow to about 800 by year's end.

April 09, 1999

Employee number 50,000 was issued to George Szymeczek of Pilot Class 99-06.

April 13, 1999

The Orlando Magic pushback is christened.

April 16, 1999

Southwest awards 261 lucky Employees exciting prizes-including nine shiny new Ford Expeditions-as the winners of the "Holiday Perfect Attendance Program." To be eligible for the contest, Employees had to have perfect attendance from November 1998 through January 1999.

April 17, 1999

SWA's 26th and last Chili Cookoff takes place at Old Fort Dallas.

April 19, 1999

Southwest Airlines ranks fifth in the 1998 Airline Quality Rating (AQR) study.

April 20, 1999

Net income for first quarter 1999 increased 36.9 percent to $95.8 million, compared to $70.0 million in first quarter 1998. Diluted net income per share was $.27 in first quarter 1999 compared to $.20 in first quarter 1998. Included in first quarter 1999 results is a nonrecurring after-tax charge of $6.4 million, or $.02 per diluted share, related to the consolidation of certain software development projects. Excluding this nonrecurring item, net income was $.29 per diluted share, an increase of 45.0 percent compared to first quarter 1998. Total operating revenues for first quarter 1999 increased 14.1 percent to $1.08 billion, compared to $942.7 million for first quarter 1998. Load factor was 64.9 percent versus the first quarter 1998 load factor of 61.2 percent.

May 05, 1999

Southwest Airlines Co. announces that the Company flew 3,059.8 million revenue passenger miles (RPMs) in April 1999, a 16.4 percent increase from the 2,629.5 million RPMs flown in April 1998. Available seat miles (ASMs) increased 10.4 percent to 4,251.7 million from the April 1998 level of 3,852.0 million. The load factor for the month was 72.0 percent, up 3.7 points from 1998. For the first four months of 1999, Southwest flew 11,106.3 million RPMs, compared with the 9,528.4 million RPMs recorded for the same period of 1998, an increase of 16.6 percent. Available seat miles increased 10.1 percent to 16,644.7 million from the 1998 level of 15,122.2 million. The year-to-date load factor was 66.7 percent, up 3.7 points from the same period last year.

May 05, 1999

Southwest Airlines launches the Freedom USA Pass sales in Australia, Germany, and New Zealand.

May 10, 1999

Herb Kelleher receives an award for the "1998 Airlines Person of the Year" from Travel Agent magazine.

May 11, 1999

Southwest Airlines is recognized in the Domestic Airline Customer Service Study by Frequent Flyer Magazine.

May 14, 1999

Southwest Airlines makes changes in its pilot recruitment efforts by allowing pilots to apply to Southwest without having a Boeing 737 type rating (SWA has required the 737 type rating at time of application for nearly 20 years). Pilots without a type rating who successfully complete all phases of the hiring process will be given six months to obtain a type rating.

May 20, 1999

Southwest Airlines' Board of Directors declares a 3-for-2 stock split of the Company's common stock and also increased the quarterly dividend at the May 20 Shareholders Meeting. The 3-for-2 stock split will be distributed on July 19, 1999 to Shareholders of record at the close of business on June 30, 1999.

May 23, 1999

Austin's Robert E. Mueller Municipal Airport closes, and service begins at the brand new Austin-Bergstrom International Airport (AUS).

June 01, 1999

Herb Kelleher receives the Chief Executive of the Year Award from Chief Executive Magazine.

June 01, 1999

Sales and Marketing Management magazine honors Southwest Airlines as one of the most trusted companies in the United States.

June 02, 1999

Southwest Airlines Vacations announces the kickoff of an advertising/marketing campaign targeting Spanish-speaking Customers. SWA has established a dedicated toll-free phone number, 1-888-423-5683, staffed with bilingual reservation agents to assist Spanish-speaking travel agents and Customers. Southwest unveils Nevada One, a Boeing 737-700 donning the design of the Nevada state flag, to commemorate Southwest's dedication to our Customers in the "Battle Born" state. The festive paint scheme consists of 15 gallons of blue, six gallons or green, five gallons of yellow, three gallons of each desert gold and white, and two gallons each of black, grey, red, and silver gloss.

June 03, 1999

Southwest Airlines Co. announces that the Company flew 3,157.2 million revenue passenger miles (RPMs) in May 1999, a 15.1 percent increase from the 2,743.0 million RPMs flown in May 1998. Available seat miles (ASMs) increased 10.7 percent to 4,355.9 million from the May 1998 level of 3,935.6 million. The load factor for the month was 72.5 percent, up 2.8 points from 1998. For the first five months of 1999, Southwest flew 14,263.5 million RPMs, compared with the 12,271.4 million RPMs recorded for the same period of 1998, an increase of 16.2 percent. Available seat miles increased 10.2 percent to 21,000.6 million from the 1998 level of 19,057.8 million. The year-to-date load factor was 67.9 percent, up 3.5 points from the same period last year.

June 06, 1999

In the spirit of Kitty Hawk, Southwest Airlines celebrates its new service from Raleigh-Durham International Airport (RDU). Southwest has 12 daily nonstop flights to five cities: four daily flights to Baltimore/Washington International Airport, four daily flights to Nashville, two daily flights to Chicago's Midway Airport, one daily flight to Tampa Bay, and one daily flight to Orlando. Production begins on the new SAAS reservation system. The system has the reservations capacity and basic functionality necessary to handle our Company's growth indefinitely.

June 07, 1999

Southwest Airlines Employees, Manchester Mayor Raymond Wieczorek, and state and airport representatives celebrate Southwest's one-year anniversary of service today in northern New England. Southwest presents Mayor Wieczorek and the state of New Hampshire ceremonial keys to Southwest's fleet of Boeing 737s in honor of this special milestone. According to the Department of Transportation, the number of passengers flying between Manchester Airport and Baltimore/Washington in the third quarter of 1998 increased more than 4,500 percent versus the same quarter a year before. The average fare between the two cities dropped 71 percent. Southwest's arrival last year helped make Manchester Airport the fastest-growing airport in the nation in 1998.

June 14, 1999

Herb Kelleher is named an honorary lifetime member of the American Society of Safety Engineers.

June 18, 1999

28th Anniversary

June 23, 1999

Southwest has the most helpful Flight Attendants of the top nine airlines, according to a J.D. Power and Associates report. Rankings were based on the Power/Frequent Flyer survey of 6,520 frequent business travelers.

June 26, 1999

Annual Awards Banquet

July 01, 1999

Dollar Rent A Car joins the Rapid Rewards Frequent Flyer Program. Colleen Barrett is awarded as one of the Top Women Executives in Womens Enterprise Magazine.

July 01, 1999

Chief Executive magazine names Herb the 1999 CEO of the Year. Herb becomes the 14th recipient of the CEO of the Year award.

July 07, 1999

Official opening of the BWI Flight Attendant Base.

July 13, 1999

Southwest Airlines announces it will inaugurate daily service from Connecticut's Bradley International Airport on Oct. 31, 1999. Southwest will operate 12 daily nonstop departures to four cities: Baltimore/Washington, Chicago Midway, Nashville, and Orlando.

July 20, 1999

Net income for second quarter 1999 increased 18.3 percent to $157.8 million, compared to $133.4 million in second quarter 1998. Total operating revenues increased 13.1 percent to $1.22 billion, compared to $1.08 billion for second quarter 1998.

July 28, 1999

Due to upgrades in the SAAS reservation system, Southwest decides to discontinue development of the inhouse reservations computer system known as NewRes.

July 29, 1999

Colleen Barrett is named the most important "secretary" in the airline business on The Most Powerful Women in Travel by Travel Agent Magazine.

August 01, 1999

"The Freedom Walk: Go, See, Do II" Program kicks off and runs through October 31, 1999.

August 13, 1999

Southwest Airlines takes delivery of our 300th Boeing 737!

August 25, 1999

The American Society of Safety Engineers (ASSE) recently awarded Southwest Airlines CEO Herbert D. Kelleher an honorary lifetime membership into the Society. Kelleher was given this award in recognition of Southwest's commitment to protecting the health and wellbeing of its passengers and employees. Designed to recognize those that have contributed substantially to the advancement of safety, this prestigious award has been given only seven other times in ASSE's 89-year history.

August 26, 1999

Southwest Airlines today introduces environmentally friendly, electric powered ground equipment at Tulsa International Airport. We purchased six belt loaders and seven electric tugs. Systemwide, Southwest has a total fleet of more than 20 electric belt loaders and 50 electric tugs and uses the equipment in such cities as OKC, ONT, PHX, and TUL.

September 09, 1999

Southwest Airlines launches a new design and adds more Customer features for Rapid Rewards members and those who ship cargo.

September 20, 1999

Southwest Airlines launches FreedomNet on the Company Intranet and also an Internet version called FreedomNet@Home. The Employee Update which was a weekly communications tool had to be printed and distributed to all locations until today. Now the communications tool will be distributed online daily and the name has been changed to Today@SWA. Employees receive information about Southwest's new Companion Pass program with their paychecks. The new program is an enhancement of the current pass program. The Companion Pass program will affect single Employees, which is approximately 40 percent of our workforce.

September 23, 1999

Southwest Airlines announces that its Board of Directors has authorized a repurchase of up to $250 million of the Company's common stock. Based on the closing price of $14.625 on Sep. 22, 1999, this represents approximately 17.1 million shares of common stock.

September 23, 1999

Southwest ranks 25th of 30 in a study with the best corporate reputations in America, released by the Reputation Institute—a private research organization. The study is called the RQ Gold. Southwest is the only airline to make the list. The survey was conducted for The Wall Street Journal.

October 01, 1999

Southwest Airlines names Jim Ruppel as Vice President of Customer Relations and Rapid Rewards. Nashville Line Maintenance opens. Beginning Oct. 1, 1999 members of Southwest's frequent flyer program can earn credit for hotel stays at Hilton and Marriott International, Inc.

October 01, 1999

Fortune magazine lists Southwest Airlines as the "World's Most Admired Airline." Announces that the Operations Terminal Information System (OTIS) goes live at all locations June 1.

October 08, 1999

The Reservations Resource Center (RRC) changes its name to "Reservations Automation and Support." Additionally, when calling for Ticketless help, your call will now be answered as "Source of Support 6800" or "S.O.S 6800." LUV Classic golf tournament at Bear Creek. $543,000 was donated to Ronald McDonald Houses in the following manner: 1/3 to DAL, 1/3 to PDX, and 1/3 to MSY.

October 11, 1999

Southwest Airlines ranks 22nd on The World's Most Admired Companies by Fortune Magazine.

October 13, 1999

The Dallas City Council approves a deal that will allow Southwest Airlines to expand its headquarters campus by 21.2 acres and add needed aircraft maintenance hangars and related maintenance facilities. The deal, valued at $25 million, calls for Southwest to lease a tract of land located at the north end of Dallas Love Field Airport. The land would be leased to Southwest, which in exchange will design and construct replacement facilities for the Northwest Police Substation, Dallas' water utilities department, and associated facilities at a cost of about $7.2 million. Southwest, in turn, will spend at least $15 million constructing hangar facilities and other related maintenance office and employ an additional 165 Employees by the end of 2002. A second phase calls for additional maintenance or headquarters improvements to be made beginning in 2006.

October 15, 1999

Southwest Airlines and American Airlines sign a mutually beneficial Employee Pleasure Travel Pass Agreement. Employees and retirees of Southwest will be eligible to request and purchase unlimited, space-available passes at a reduced rate for travel on American and American Eagle flights within the 48 contiguous United States.

October 19, 1999

Southwest Airlines Announces 3rd quarter earnings. Operating income was up 1.2 percent to $206.5 million versus third quarter 1998, while net income was down 2.1 percent to $127.0 million. Total operating revenues for third quarter 1999 increased 12.8 percent to $1.24 billion, compared to $1.09 billion for third quarter 1998. RPMs increased 13.6 percent in third quarter 1999 as compared to a 10.9 percent in ASMs, resulting in a 1.7 point increase in load factor to 70.6 percent. Herb said: "Our third quarter 1999 results were adversely affected by significantly higher jet fuel prices and Hurricane Floyd. Despite these challenges, the splendid People of Southwest Airlines produced third quarter 1999 earnings of $127.0 million at a net margin of 10.3 percent.

October 20, 1999

All Employees receive information regarding the Year 2000 Perfect Attendance Challenge with their October 20 paychecks.

October 25, 1999

Silver One will have its polished aluminum skin covered with silver paint next month to reduce the costs of maintaining the unpainted aircraft.

October 31, 1999

Hartford (BDL) service starts with eight daily nonstop flights to BWI, two daily to MDW, one daily to BNA, and one daily to MCO. Southwest will occupy two gates at BDL and will have 44 Employees when operations are fully staffed.

November 01, 1999

The Year 2000 Perfect Attendance Challenge kicks off and will run through February 3, 2000.

November 06, 1999

Southwest Airlines Spirit Magazine wins the Katie Award for Excellence in Journalism and Mass Communication from the Press Club of Dallas.

November 07, 1999

Southwest launches its first ever nation-wide Internet-only fare sale.

November 13, 1999

Herb Kelleher is inducted into the Texas Aviation Hall of Fame at the Lone Star Flight Museum in Galveston.

November 16, 1999

Southwest fares very well in all five categories in a recent MSNBC survey rating airlines on performance and safety. According to the survey's 700 respondents, 30 percent found Southwest to rank highest in terms of flight safety. Southwest was judged to have the best maintained fleet.

November 18, 1999

Southwest is named as one of ten companies "that get it" regarding Internet commerce in the November 18 issue of FORTUNE.

November 22, 1999

Southwest is singled out in the November 22 issue of BusinessWeek for having a high percentage (33 percent) of female officers, at least double the level of other airlines, according to the article.

November 30, 1999

Southwest's hometown, Dallas, has been named the best U.S. city for business by Fortune magazine. In a ranking of ten "Best Cities for Business" in the country that will appear in the magazine's Dec. 20, 1999 issue, in fact, eight Southwest destinations – or cities that are within a short drive of a Southwest Station. The cities making the list, in order, are: Dallas, San Jose, Austin, New York, Seattle, San Francisco, Denver, Boston, and Chicago

December 01, 1999

Herb Kelleher receives CEO of the Century award from Texas Monthly.

December 02, 1999

Herb Kelleher receives an award for "1999 Spirit of Generations Award" from the Senior Citizens of Greater Dallas

December 04, 1999

Herb Kelleher is one of top executives awarded with People of the Year by Travel Agent Magazine.

December 05, 1999

Kansas City Provisioning opens as the 19th Provisioning Base.

December 07, 1999

PVD-PHX becomes Southwest's longest nonstop flight at 2,271 miles. PVD-PHX will replace BWI-LAS as the Company's longest flight.

December 08, 1999

Southwest has begun operating from two destination-specific ticket counters at BWI. Our new ticket counter will handle all of our Northeast destinations – PVD, MHT, BDL, and ISP. Our existing ticket counter will handle all other Southwest destinations. Southwest's ticket counters will be separated by one airline.

December 15, 1999

Today is the day all airlines are expected to begin officially implementing their "Customer Service Plans," which is a voluntary pledge of the airline industry to improve Customer Service in all aspects of industry operations.

December 16, 1999

Southwest Airlines Cargo Customers may now track their shipments via www.swacargo.com or www.southwest.com. Visitors to the site may follow the progress of their shipment or receive a published rate quote.

December 20, 1999

Southwest Airlines ranks second on Fortune Magazine's "100 Best Companies to Work For in America" list.

December 30, 1999

Aviation Daily proclaims "The Rise of Southwest" to be the number one airline event of the past decade.

December 31, 1999

1999 Milestones Net income: $ 474,378,000 Revenue Passengers: 57,500,213 Trips Flown: 846,823 Fleet: 312 aircraft Employees at yearend: 27,653 Cities opened: ISP, RDU, BDL Station of the Year: LBB Res. Center of the Year: HRC Southwest Airlines ranks fourth on Fortune's "100 Best Companies to Work For" list. For the fifth time in a decade, Southwest Airlines Cargo is presented the annual Quest for Quality "Readers Choice" Award from Logistics Management & Distribution Report. Honored in the Freddie Awards by Inside Flyer Magazine Specialty Aircraft Nevada One (Jun 12)

December 31, 1999

The Y2K Response Center is manned around the clock until January 3 to monitor and correct any adverse events arising from Y2K. Fortunately, New Years' Day comes and goes without any problems.


2000

January 01, 2000

Southwest Airlines adds a third hotel partner to its Rapid Reward frequent flyer program. Beginning Jan. 1, 2000, members of Southwest's frequent flyer program can earn credit for hotel stays at properties operated by Hyatt. Greg Crum becomes the Vice President of Flight Operations and Chief Pilot.

January 06, 2000

Southwest Airlines announces that it will inaugurate daily service from Albany International Airport in May. Southwest will occupy two gates at Albany Airport. Albany will be the 56th city Southwest serves.

January 10, 2000

Southwest Airlines is rated at the nation's number two "Company to Work for in America" in FORTUNE Magazines Jan. 10 issue.

January 18, 2000

Southwest Airlines' net income for fourth quarter 1999 was down 6.6 percent to $93.8 million versus fourth quarter 1998. Operating revenues for fourth quarter 1999 increased 15.0 percent to $1.2 billion, compared to $1.05 billion for fourth quarter 1998. Southwest Airlines announces that it will inaugurate daily service from Albany International Airport on May 7, 2000 with 10 daily nonstop flights to three cities: Baltimore/Washington, Las Vegas, and Orlando.

February 01, 2000

Southwest Airlines' frequent flyer program, Rapid Rewards is named Best Bonus Promotion, Best Customer Service, and Best Award Redemption—in the world—at the 12th Annual "Freddie" Awards. Southwest also receives second-place awards in the Program of the Year and Best Web Site categories, and third-place prize for Best Newsletter. PRWeek names Southwest's Corporate Communications department (Public Relations, Corporate Information, and Employee Communications) the "Best Corporate PR Team of the Year." The award was based on the team's cost-effective use of internal and external resources and overall communications management.

February 07, 2000

For the fifth consecutive year, Fortune magazine lists Southwest Airlines among "America's Most Admired Companies." Southwest was named as "America's Most Admired" airline and the sixth most admired U.S. company overall. Southwest Airlines Maintenance is recognized by the Federal Aviation Administration for having the highest level of participation in the FAA's Aviation Maintenance Technician Awards program. The Aviation Maintenance Technical Training Home Office Award was presented to Southwest.

February 14, 2000

The Revenue Management and Pricing Department is named 2000 "Heroes of the Heart."

February 28, 2000

In its first disclosure of Internet revenues, Southwest Airlines announces that more than 25 percent of its January 2000 passenger revenues came through its Internet site, putting the airline on track to exceed $1 billion in e-commerce revenues for 2000. Passenger revenues for 1999 exceeded $250 million; more than 140 percent over fourth quarter 1998. Based on published accounts, in terms of revenue, southwest.com ranks as one of the largest e-commerce sites with the likes of Amazon.com. Among airlines, Southwest is considered the largest by a variety of sources.

March 05, 2000

Flight 1455 from Las Vegas to Burbank runs off the runway at Burbank International Airport. Southwest Airlines issues the following statement regarding flight 1455: "We are pleased to report there are no fatalities or serious injuries reported at this time. Local authorities and medical personnel have tended to all of the 137 passengers onboard. It is not certain at this time why the aircraft was not able to stop upon its landing in Burbank. Maintenance personnel are on their way to Burbank in order to assist in finding a cause. The Southwest family is working closely with local authorities to make sure the passengers of flight 1455 are cared for and given as much information as is available."

March 06, 2000

Southwest Airlines' Chairman Herb Kelleher made the following statement regarding flight 1455 from corporate headquarters in Dallas: "We are certainly distressed over the events this evening in Burbank, and our main concern lies with the passengers and crew members onboard that flight. While we are pleased to report that there have been no fatalities or life-threatening injuries, our hearts go out for the trauma these people have experienced."

March 27, 2000

The Company announces that Southwest Airlines will pay Employees more than $138 million in ProfitSharing -- a record-setting contribution-- based on 1999 financial results. The contributions will be distributed to the 25,1999 Southwest Employees currently eligible for the plan. The ProfitSharing contribution of $138,336,916 represents 14.1 percent of eligible salaries.

March 31, 2000

Southwest Airlines receives an award for "2000 Hispanic Corporate 100" from Hispanic Magazine.

April 10, 2000

Southwest Airlines tops the Airline Quality Rating. This is the fourth time Southwest has topped the study and the fifth time to be included in the top five.

April 12, 2000

The Dual Boarding Bridge is introduced into scheduled service in DAL. Customers have the option to board and deplane via the forward or aft entry doors on selected flights.

April 17, 2000

Southwest Airlines ranks 339th in the Fortune 500 in Fortune Magazine. Southwest Airlines ranks 56th on the Where do MBA's Want to Work study by Fortune Magazine

April 18, 2000

Southwest Airlines' net income, before the cumulative effect of a change in accounting principle, for first quarter 2000 was $95.6 million, compared to $95.8 million in first quarter 1999. After consideration of the accounting change, net income was $73.5 million. Total operating revenues for first quarter 2000 increased 15.5 percent to $1.24 billion, compared to $1.08 billion for first quarter 1999. RPMs increased 17.5 percent in first quarter 2000, compared to a 14.2 percent increase in ASMs, resulting in a load factor of 66.8 percent versus the first quarter 1999 load factor of 64.9 percent.

April 27, 2000

The Wall Street Journal reports the Southwest Airlines topped the list with the best reputation among the ten major U.S. airlines, according to a study by Harris Interactive Inc. and the Reputation Institute, a New York Research Group. The survey was taken March 3 through March 10. The study was made available exclusively to The Wall Street Journal. Southwest Airlines ranks first in the 2001 Airline Reputation Quotient (RQ) Study.

May 01, 2000

Southwest Airlines today comes to the rescue of company travel planners with a tool that assists the company travel managers in booking and tracking trips made through southwest.com without added fees. The product is called "SWABIZ". Southwest Airlines raises the cost of beer and wine on all of our flight from $2 to $3.

May 01, 2000

Southwest Airlines begins working with an outside vendor, Certified Airlines Passenger Service (CAPS), to secure and transport luggage from participating hotels in Las Vegas to the McCarren International Airport (LAS).

May 05, 2000

Southwest holds the first annual Phoenix LUV Classic Golf Tournament and Party. $168,512 was donated to the Ronald McDonald House in the following manner: ½ to PHX and ½ to TUS.

May 07, 2000

Southwest begins service from Albany with 10 daily nonstop flights to three cities: seven daily flights to Baltimore/Washington, two flights to Orlando, and one flight to Las Vegas. ALB becomes the 56th city Southwest serves.

May 08, 2000

Inaugurates Albany by prying open a giant treasure chest to symbolize the riches travelers will find by flying on Southwest.

May 09, 2000

Southwest Airlines is recognized in the Domestic Airline Customer Service Study by Frequent Flyer Magazine.

May 17, 2000

Annual Shareholders Meeting.

May 23, 2000

Southwest Airlines names Lubbock International Airport "Station of the Year" for 1999.

June 01, 2000

Ellen Torbert is promoted to Vice President Reservations. She began her carrier as a Reservations Sales Agent in 1987 at the Dallas Reservations Center.

June 07, 2000

For the second consecutive year, Southwest Airlines takes the number two spot in Corporate Branding's latest airlines industry brand study.

June 10, 2000

Southwest no longer offers itineraries that make three stops and also require Customers to change plans before reaching the final destination.

June 18, 2000

Twenty-ninth Anniversary

June 19, 2000

Southwest releases the findings from the "Kindness in America" survey. Southwest Airlines receives the award Best Business Sense from the Dallas Business Journal.

June 20, 2000

Southwest Airlines announces that it will begin daily service from Buffalo Niagara International Airport on Oct. 8, 2000. Southwest will operate 10 daily nonstop flights to four cities: Baltimore/Washington, Las Vegas, Orlando, and Phoenix. Southwest will occupy two gates at the airport and will employ 40-50 people when operations are fully staffed. With the addition of Buffalo, Southwest will service 57 cities (58 airports) in 29 states. Southwest offers an 81 percent savings on a unrestricted one-way fare between Buffalo and Baltimore/Washington.

June 21, 2000

The Pier B expansion project is complete adding a ten-gate facility in Baltimore/Washington.

June 24, 2000

Southwest's Annual Awards Banquet is held at the Wyndham Anatole Hotel in Dallas. During the Banquet, Herb surprised Colleen by telling her that Southwest Employees and Boeing donated the Walkway Bridge at Dallas' new Women's Museum in Colleen's name.

June 29, 2000

Southwest Airlines and The Boeing Company announce largest "Next Generation" aircraft order to date. Southwest announces an order for up to 290 "Next Generation" Boeing 737-700 aircraft. This is the single largest aircraft order made by Southwest and the largest order ever for Boeing's Next Generation family of aircraft. The deal includes firm orders for 94 new aircraft, in addition to the 74 Southwest currently has on order with The Boeing Company through 2004. Deliveries under the new order begin in 2002, adding 10 aircraft to the 21 currently scheduled for delivery that year. Firm orders will extend through 2007, with options for 25 additional aircraft in 2008, and purchase rights for another 171 aircraft from 2009 through 2012.

July 18, 2000

Net income for second quarter 2000 increased 20.8 percent to $190.6 million, compared to $157.8 million in second quarter 1999. Diluted net income per share was 24.1 percent to $.36, exceeding First Call's consensus estimate of 4.31 and second quarter 1999 diluted net income per share of $.29 Total operating revenues increased 19.7 percent to $1.46 billion, compared to $1.22 billion for second quarter 1999. Operating income of 314.6 million increased 23.7 percent, resulting in an operation margin of 21.5 percent. The load factor was 74.3 percent, the highest quarterly load factor in Company history.

July 19, 2000

Customers and Employees cheer on six Baltimore-area babies as they raced to the finish line, celebrating the completion of the airline's new gates and facilities at BWI's expanded Pier B. SWA now occupies 12 gates at the airport—10 in Pier B and 2 in Pier C.

July 20, 2000

Board of Directors declares a quarterly dividend of $.0055 per share to Shareholders of record at the close of business on September 6, 2000 on all shares then issued and outstanding. The 96th consecutive dividend will be paid on September 27, 2000.

August 01, 2000

MDW, SEA, HOU, LAS, BWI, and LAX are approved for a 90-minute checkin.

August 03, 2000

Company flew 3.9 billion RPMs in July 2000, a 14.2 percent increase from 3.4 billion in July 1999. ASMs increased 11.9 percent to 5.0 billion from the July 1999 level of 4.5 billion. The load factor for the month was 77.1 percent, up 1.5 points from 1999.

August 06, 2000

Southwest catches a game-winning pass from Jacksonville Jaguar star Kevin Handy as the airline kicks off its new service from the Florida city to Long Island MacArthur. Starts PVD-ISP service with four non-stop flights.

August 15, 2000

Southwest Airlines ranks first on the Safety Performance Survey by MSNBC.

August 16, 2000

Southwest Airlines and Talarian Corporation announces the deployment of the Southwest Integrated Flight Tracking System (SWIFT). The real-time flight management systems uses SmartSockets, Talarian's infrastructure software, as the communications platform to deliver mission-critical data for its 2,600 daily flights. The advanced SWIFT system provides Southwest data managers with a real-time snapshot status report on everything from flight tracking and fuel usage to passenger loads and crew management, gate information and weather reports.

August 17, 2000

Southwest Airlines earns the 2000 Quest for Quality Readers' Choice Award for outstanding Cargo performance sponsored by Logistics Management & Distribution Report. Southwest Airlines is selected as one of the top 100 companies that exemplify the "best of the best in operational and strategic excellence around the world" by CIO magazine.

August 18, 2000

Southwest Airlines Customer Service is honored on the Web Smart 50 by BusinessWeek Online.

August 22, 2000

Southwest Airlines and the New York Office for the Aging announces the start of the airline's 21st annual "Home for the Holidays" program, which will provide Capital Region seniors with complimentary airline tickets to visit family and friends over the holidays. The National Hockey League and Southwest Airlines enter into a four-year partnership, and Southwest will serve as the official airline sponsor of the NHL.

August 23, 2000

Southwest begins eliminating the heavier rear-facing seats and dividers near the mid-cabin lounge to shed about 600 pounds per plane and save fuel.

September 01, 2000

Since 1998, Southwest has ranked in the top five of Fortune magazine's "Best Companies to Work For" list. Southwest will begin offering benefits to committed partners on January 1. Colleen Barrett receives Mentor of the Month from Women's Enterprise.

September 11, 2000

Officials at Southwest Airlines announces that its website, southwest.com, has already generated more than $1 billion in passenger revenues this year. Approximately 30 percent of Southwest's total passenger revenues are currently made through its site. This ranks southwest.com as one of the largest e-commerce sites in the world, and the largest among all airlines. Southwest Airlines is included in the inaugural BusinessWeek magazine e.biz "Web Smart 50" – a list of companies that are doing the most "to harness the Big Bang of the Internet and blast away at the Old World Order."

September 14, 2000

Southwest Airlines announces that it will inaugurate daily service from Palm Beach International Airport in January 2001.

September 18, 2000

Southwest Airlines dedicates a multi-million dollar tribute to the people of New Mexico by unveiling its tenth specialty aircraft named New Mexico One. The 737-700 carries a depiction of the state's official flag, anchored by the ancient symbol of the Zia Pueblo Indians. Southwest Airlines ranks 11th on The World's Most Admired Companies by Fortune Magazine.

September 21, 2000

William H. Cunningham, the former chancellor of The University of Texas System, is named to the Southwest Airlines Board of Directors. He replaces retiring board member Walter Mischer, Sr. Southwest Airlines finishes second in this year's airline industry ranking of the "World's Most Admired Companies" by Fortune magazine.

September 25, 2000

Herb Kelleher will be honored with the Wright Brothers Memorial Trophy on December 15 by the National Aeronautic Association.

October 01, 2000

DAL/DFW airports rank fourth in the Consumer Reports Survey by Consumer Reports.

October 06, 2000

LUV Classic golf tournament at Bear Creek. $491,254 was donated to Ronald McDonald Houses in the following manner: $50,000 to ELP, ¼ to DAL, ¼ TUS, ¼ to PDX, and ¼ to SEA.

October 08, 2000

Southwest begins service to Buffalo, with ten daily nonstop flights to three cities: seven daily flights to Baltimore/Washington, and one daily flight each to Orlando, Phoenix, and Las Vegas. Southwest offers an 83 percent savings on an unrestricted one-way fare from Buffalo to Baltimore/Washington offered by other airlines. Southwest will occupy two gates at BUF with a Team of 40-50 Employees when fully staffed.

October 10, 2000

Hertz Rental Car is the first rental car partner to launch exclusively to SWABIZ Customers.

October 17, 2000

Net income for third quarter increased 45.1 percent to $184.3 million, compared to $27.0 million in third quarter 1999. Diluted net income per share for third quarter 2000 was $.35, exceeding First Call's consensus estimate of $.32 and third quarter 1999 diluted net income per share of $.24. Total operating revenues for third quarter 2000 increased 19.7 percent to $1.48 billion, compared to $1.24 billion for third quarter 1999. Load factor was 71.6 percent, the highest third quarter load factor in Company history.

October 19, 2000

Southwest Airlines announces the details of its new service that will begin at the Palm Beach International Airport on Jan. 21, 2001. The airline will offer 13 daily nonstops to four cities, BWI, BNA, MCO, and TPA.

October 31, 2000

Southwest Airlines is awarded an "A" for the Ease of Use and Overall Quality of Online Retail Sites by PC Magazine.

November 01, 2000

The 2000 Holiday Perfect Attendance Challenge begins today and runs through Feb. 3, 2001.

November 17, 2000

Alamo Rental Car launches on SWABIZ.

November 21, 2000

Southwest Airlines ranks first in the MediaQuotient (MQ) Study by Hass Associates.

December 01, 2000

Hertz, Budget, and Alamo launch rental cars on southwest.com.

December 05, 2000

Southwest Airlines ranks first on the Top-rated Airline Brand Serving the U.S. Market by Total Research's Equitrend Online.

December 08, 2000

Southwest places first among 23 major airlines serving the United States in an in-depth consumer survey measuring brand quality. In an Internet survey hosted by Total Research's EquiTrend Online, we emerged as the favored airline among a number of demographic segments. "Southwest Airlines is a top-rated airline brand serving the U.S. market because it has presented a clear message that it will deliver quality, no-frills service and highly competitive rates," said Total Research official Doug Berdie. "Southwest is a winner because it has delivered on that promise when other airlines are presenting muddled messages and delivering service inconsistently."

December 12, 2000

Southwest Airlines announces that effective Jan. 1, 2001 it will pay an eight percent commission on all Southwest Ticketless transactions issued by traditional travel agencies and five percent commission on all paper ticket transactions issued.

December 18, 2000

Southwest Airlines ranks fourth on Fortune magazine's list of "100 Best Companies to Work for in America." Southwest Airlines is listed as one of the biggest gainers on The Fortune e-50.

December 21, 2000

Kevin Krone is named Vice President Interactive Marketing.

December 31, 2000

Corporate Communications receives the award Best Corporate Public Relations Team of the Year from PR Week. Herb Kelleher is honored by the University of Missouri-Kansas City with Entrepreneur of the Year Award.

December 31, 2000

2000 Milestones Net income: $ 625,224,000 (excludes cumulative effect of accounting change of $22.1 million) Revenue Passengers: 63,678,261 Trips Flown: 903,754 Fleet: 344 Employees at yearend: 29,274 Cities opened: ALB, BUF Load factor at yearend: 70.5 % RPM's at yearend: 42.2 billion ASM's at yearend: 59.9 billion Station of the Year: ABQ Res. Center of the Year: PHX Specialty Aircraft New Mexico One (Sept 18)

December 31, 2000

Southwest Airlines discontinues its Freedom USA Pass Program for international sales of Southwest tickets. Ticket sales stopped in June 2000.