Purpose Fuels Our Passion – 2013 Southwest Airlines One Report

Purpose Fuels Our Passion – 2013 Southwest Airlines One Report

At Southwest Airlines, we are united by our Purpose to connect People to what's important in their lives through friendly, reliable, and low-cost air travel. Our Purpose fuels our passion and is at the heart of everything we do.


Reaction to Recent Social Media Concerns

Southwest Airlines appreciates and is active in social media and it is not our intent to stifle Customer feedback. We find social media to be a very valuable avenue for engaging with our Customers. Read More →

Southwest Airlines Launches LUV Seat: Repurpose with Purpose

Southwest Airlines (NYSE: LUV) announced today the launch of LUV Seat: Repurpose with Purpose, a global sustainability initiative to upcycle 43 acres of used leather seat coverings into new products that will benefit communities by providing employment, skills training, and donated products. Read More →

Our Low Fare Story: The Southwest Effect is Alive and Well.

Forty three years, Southwest Airlines launched a low fare revolution. Today, the Southwest Effect is alive and well, as the nation’s leading low fare airline (the low fare policeman) continues to consistently offer the lowest fares in the industry, boost travel, and keep our competitors honest—all while standing alone against hidden fees. Read More →

Southwest Airlines Reports June Traffic

Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 10.1 billion revenue passenger miles (RPMs) in June 2014, a 2.2 percent increase from the 9.8 billion RPMs flown in June 2013. Read More →

SWA in the News

Jamaica Observer - Online, The Tourism Minister welcomes Southwest Airlines to Jamaica
Associated Press (AP) - Dallas Bureau Southwest opens new chapter with international flights today
Bloomberg Businessweek - Online A More Worldly Southwest Flies Abroad for the First Time
Bloomberg Businessweek - Online Southwest Is Trying to Fix a Problem With Late Flights