Purpose Fuels Our Passion – 2013 Southwest Airlines One Report

Purpose Fuels Our Passion – 2013 Southwest Airlines One Report

At Southwest Airlines, we are united by our Purpose to connect People to what's important in their lives through friendly, reliable, and low-cost air travel. Our Purpose fuels our passion and is at the heart of everything we do.


Reaction to Recent Social Media Concerns

Southwest Airlines appreciates and is active in social media and it is not our intent to stifle Customer feedback. We find social media to be a very valuable avenue for engaging with our Customers. Read More →

Southwest Airlines Recognizes Employees With Cash Award

Southwest Airlines (NYSE: LUV) announced today it will recognize Southwest and AirTran Employees with a one-time cash award of $200 each as a thank you for all their hard work related to the Company achieving a 17.1 percent pre-tax return on invested capital, excluding special items (ROIC), for the 12 months ended June 30, 2014. Read More →

Southwest Airlines Launches LUV Seat: Repurpose with Purpose

Southwest Airlines (NYSE: LUV) announced today the launch of LUV Seat: Repurpose with Purpose, a global sustainability initiative to upcycle 43 acres of used leather seat coverings into new products that will benefit communities by providing employment, skills training, and donated products. Read More →

SWA in the News

Las Vegas Review-Journal International arrivals up sharply at McCarran
Jamaica Observer - Online, The Tourism Minister welcomes Southwest Airlines to Jamaica
Associated Press (AP) - Dallas Bureau Southwest opens new chapter with international flights today
Bloomberg Businessweek - Online A More Worldly Southwest Flies Abroad for the First Time