The Heart of the Matter

The Heart of the Matter

News, imagery, and videos related to our new visual identity.


The Pulse of Southwest Heart

Southwest Airlines introduced a modern new look to its iconic brand at an event dedicated to its Employees. The airline proudly unveiled a new aircraft livery, named Heart One, airport experience, and logo. Read More →

Southwest Airlines Reports August Traffic

Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 9.6 billion revenue passenger miles (RPMs) in August 2014, a 4.9 percent increase from the 9.2 billion RPMs flown in August 2013. Read More →

SWA in the News

Memphis Daily News - Online Southwest, Frontier Add Memphis Flights
Dallas Morning News - Online Goodbye, old Dallas Love Field
Milwaukee Journal Sentinel - Online Southwest now flies to Cancun from Milwaukee